How about the consumption patterns of the capitalist countries

With the progress of the Industrial Revolution, the productivity of human beings has been greatly improved. After the industrialization of agriculture, more and more peasants were liberated, and a large part of them was invested in the industry of commodity production. More and more commercial products are emerging, which creates a problem:

There are too many products produced, who will buy them?

The solution to this problem is a new ethic: consumerism. The virtue of consumerism is to consume more products and services, and to encourage everyone to treat themselves well and pamper themselves, even if they are slowly going to a dead end due to excessive consumption.

Here, thrift is like a disease that should be hurried. This is completely contrary to the values that have been mainstream in the past to promote "frugality".

Soon, consumerism and capitalism came together naturally. In the first of the most sacred enlightened doctrines of capitalism, the first rule is that the profits of production must be used to invest in order to increase production.

Commodity producers are desperately producing, and they no longer worry that their products will not sell. Because consumerism encourages people to buy things desperately. In this way, they were tightly linked together.

This theory has now been very successful, and many people have become well-behaved consumers. All kinds of holidays, "Double 12" are witnesses of rampant consumerism in this era.

Why are they so successful?

Bringing back the ethical systems of the past often requires human beings to do things that are as difficult as the heavens. For example, compassion, tolerance, overcoming all kinds of desires and anger, and letting go of one's own self-interest.

It's really against our nature for most people. So if you look at the history of ethics and morality, you will see many wonderful ideals, but unfortunately almost no one can achieve them.

But capitalism and consumerism are completely different, they are completely submissive to human nature, and it can even be said that it encourages people to use their nature. Capitalism wants to invest, to produce, to make profits, and this is to satisfy or encourage human greed. Consumerism wants to buy and experience, which is also satisfying people's desires.

More importantly, they complement each other.

This is the first time in human history that the heart can truly and naturally fulfill the requirements of doctrine.

A Brief History of Mankind (15).

Answer: Professor Chen Yu, a world-renowned economist, gave a comprehensive explanation of the theory of consumer capital, saying that after consumers buy the goods of an enterprise, the enterprise should regard the consumer's consumption as an investment in the enterprise, and return a certain proportion of the enterprise's profits to the consumer at a certain time interval. This means that while consumers consume, they actually become investors, and consumption becomes capital qualitatively.

English name: The Theory of Comsume Capital

After consumers buy the products of the enterprise, the enterprise should regard the consumer's consumption as an investment in the enterprise, and return the profits of the enterprise to the consumer in a certain proportion at a certain time interval, and the consumer consumption behavior is also an investment behavior, and the consumer who becomes a "capitalist" is not only concerned about the quantity and quality of the goods they buy but also cares about the benefits brought by shopping.

1. Theory of consumer capital.

After the consumer buys the company's products, the enterprise should regard the consumer's consumption as an investment in the enterprise, and return the profits of the enterprise to the consumer at a certain time interval, the consumer consumption behavior is also an investment behavior, and the consumer who becomes a "capitalist" is not only concerned about the quantity and quality of the goods they buy but also cares about the benefits brought by shopping. It is the introduction of consumer welfare so that consumers can participate in the distribution of wealth, so as to create a strong private consortium in less than half a year, thereby driving the market economy, stimulating the country's domestic demand, and harmonious society.

In the second half of the year, there is a book that is very popular in China, it is Professor Chen Yu's "Consumers can also become capitalists", and the introduction of the theory of consumer capital allows people to see the direction of economic development in the next few decades, and it is proposed in this book".

consumer capital".

3. Historical background.

Whether it is in the past or now, consumers have always been at the end of the commodity since ancient times, there is no wide choice, completely in a passive state, especially in today's humanistic society harmonious society theme overall situation, this way of sales and commodity circulation has been completely unable to keep up with the pulse of the times, in this consumption disparity between the rich and the poor society, some people spend money like dirt, in order to fill their selfish desires and the other part of the people are rare to seek food and clothing, businesses and manufacturers are the target of the service to target wealthy customers, and ignore mass consumption.

will not be able to obtain stable profits, **** if only care about the consumption interests of the high-income class, then the national economy and people's livelihood will not be able to talk about. On the one hand, it can help enterprises to be more in line with consumer expectations and hobbies in terms of product development, market positioning and after-sales service, so that enterprises have greater market competitiveness advantages, and on the other hand, consumers can obtain products and services that meet their wishes and preferences by providing this information.

After the consumer purchases the goods of the enterprise, the enterprise should regard the consumer's consumption as an investment in the enterprise, and return a certain percentage of the enterprise's profits to the consumer at a certain interval.

Let's go to the encyclopedia in more detail

The "Theory of Consumer Capital" was proposed by Chen Yu, president of the World Institute of New Economy.

He believes that when consumers buy enterprise products, manufacturers and commercial enterprises should regard consumers' purchases of their own products as investment in their own enterprises, and return a certain proportion of enterprise profits to consumers at certain intervals.

Consumer Capital.

After the consumer purchases the goods of the enterprise, the enterprise should regard the consumer's consumption as an investment in the enterprise, and return a certain percentage of the enterprise's profits to the consumer at a certain interval.

Background of creation. Whether in the past or now, consumers have always been at the end of the commodity since ancient times, without a wide range of choices, and are completely in a passive state. Especially in today's humanistic society and harmonious society, the theme of the overall situation, this way of sales and commodity circulation has completely failed to keep up with the pulse of the times, in this society with a disparity between the rich and the poor, some people spend money like dirt to fill their selfish desires and the other part of the people are seeking food and clothing are rare, businesses and manufacturers are targeting the target of service to wealthy customers, and ignore the public If you only care about the consumption interests of the high-income and dusty class, then the national economy and people's livelihood will not be able to talk about.

On the one hand, it can help enterprises to be more in line with consumer expectations and hobbies in terms of product development, market positioning and after-sales service, so that enterprises have greater market competitiveness advantages, and on the other hand, consumers can obtain products and services that meet their wishes and preferences by providing this information.

Practical significance. Consumption has become an important force in the world economy and politics, China has become the world's largest purchaser more than the United States, China's largest global consumer, China has become the world's first overseas consumption, but China has not yet become a big consumer country, most of the world's top 500 companies are related to the theory of consumption, such as credit cards can promote global consumption, the application of consumer capital, can bring changes to China in the future. The impact of consumption theory on the future of China is as follows:

Change the international community's perception of China, apply the theory of consumer capital, what we produce can be consumed in large quantities by Chinese, make China a paradise for world consumption, promote China to become the world's economic leader, and provide a path for building a harmonious society, harmony means political savvy, effective management, the people are quite democratic, consumers are fully respected and satisfied, and everyone is the master of the enterprise society.

It is conducive to purifying the trading market and preventing commercial corruption, and it is a systematic project and also a sunshine project. It is an effective measure to solve the problems of lack of trustworthiness, immorality, mercenary and commercial corruption in some regions and behaviors today. It allows companies to respect consumers, and whoever has the most consumers will win the largest market and a huge amount of capital accumulation.

The theory of consumption protects the rights and interests of consumers, including the right to safety, the right to information, the right to choose, the right to fair trade, the right to compensation, the right to association, the right to education, the right to respect, and the right to supervision. The theory of consumption creates the principle of equality