What does affordable luxury mean? What luxury is there for light luxury

Light luxury describes the quality of life that people begin to have.

What is light luxury, and how should it be designed? Many people think that light luxury is light luxury, which is like the light luxury mentioned in the small **? If you really think so, it's like Bai Yun in the Spring Festival Gala sketch "Yesterday, Today, Tomorrow", thinking that she is a noble lady wearing a mink and a gold tooth.

In fact, light luxury is just a design element, not a style, such as new Chinese + light luxury is equal to Chinese light luxury, American + light luxury is equal to American light luxury, modern style + light luxury is equal to modern light luxury. And light luxury is not just light luxury, light actually has two meanings, one refers to low-key, elegant, comfortable living habits, and the other refers to simple and clear shape; In addition to the meaning of luxury, luxury also refers to a delicate and tasteful attitude to life. When you understand these two points, you should know how to make a design with a sense of luxury.

The first is the choice of material, there are many materials that can reflect light elements, such as fabric, leather and flannel, but in the design of light luxury, pure fabric and flannel can only reflect the concept of low-key, elegant and comfortable, and the concept of delicacy and taste is weakened, so when we choose a light luxury sofa, we will use metal brackets with fabric, flannel materials, or directly use leather materials. The second is the choice of shape, light luxury design, try to choose exquisite lines and concise shapes, such as metal lines and crystal jewelry elements that can reflect the exquisite life, it is taboo to use a large area, if you use too much, it is easy to decorate a feeling of earth. That's why I said earlier that luxury refers to a delicate, tasteful attitude to life, not luxury.

It should be noted that the materials used in different decoration styles should also be distinguished, such as Chinese-style light luxury sofas, the main part should be made of wood as much as possible, and the cushions and backrests should be made of fabric; For modern light luxury, you can choose a metal bracket with fabric and flannel, and it is recommended to use leather for Hong Kong-style light luxury. In the design of light luxury, the matching of colors is also very important, which we will leave for the next issue.

Light luxury is a lifestyle that respects the quality of life more, regardless of wealth and status, it represents the pursuit of high-quality life details. Light luxury life refers to a life concept that advocates "light luxury and new fashion".

Light luxury is a clear spring in the modern fashion trend; Light luxury is a kind of life attitude, low-key, comfortable but harmless noble and elegant, the pursuit of luxury and will not be overly consumed; Light luxury is a kind of "no burden, quality" attitude to life, not to show off and praise, just to enjoy the beauty of life.

Light luxury, as the name suggests, is "mild luxury". Under the baptism of the increasingly fierce luxury storm, people can easily experience light luxury in it - although the spending power is not enough to compare with the rich who spend a lot of money, but the love and loyalty to the big brands are not inferior to the former; If you can afford it, you can buy small luxury items such as wallets, belts, sunglasses, perfumes, etc., to decorate your life.

IntroductionThe rise of light luxury consumption is related to social form, Japanese management scholar Kenichi Ohmae said in his book "M-shaped Society" that after globalization, the "middle class" will disappear, and many people will be reduced to the middle and lower classes, and these people will demand a little more "luxury", so "affordable luxury" is the mainstream of future consumption. Usually around $300** is considered appropriate.

As far as the Chinese market is concerned, the concept of affordable luxury should start with accessories. The "entry-level" luxury items for young people who buy fast-fashion clothing will be light luxury accessories, such as buying a bag that is different from the mass design. At present, light luxury mainly includes big-name secondary lines, style brands and original designer brands.

In addition, e-commerce, which has suffered from the frustration of luxury sales, has also contributed to the "light luxury".

In addition to light luxury, there areTop luxury, high luxury, the difference is as follows:

Top luxury: top-level, equivalent to international first-line luxury brands; The customers faced are international V, celebrities, and rich people, and their identities are required.

High luxury: high-end, second-class, between the first and second tier level; Customers are rich people or business people who pursue the ultimate life.

The world's top luxury brands:

1. Hermes: Famous for its luxury bags, it has a very high reputation in the industry.

2. Prada: A fashion clothing brand with excellent quality and fashionable style.

3. Chanel: Many people know this brand because of perfume, but in fact, there are many products under this brand.

4. Rolex: The world's luxury watch brand, no one wants to own a Rolex watch.

The world's three top luxury brands.

1. LVMH: The full name is Moët & Chandor, Hennessy-Louis Vuitton, and there are many sub-brands under the brand, all of which are world-renowned luxury brands.

2. Richemont: a well-known luxury brand in Switzerland, whose products mainly include clocks, jewelry, etc.

3. Chaumet: It is a top luxury brand with a history of more than 200 years, mainly engaged in luxury watches and various jewelry.

At the end of the word "house", it represents a light book and luxury real estate, which in ancient times were places where people with political status lived, and now it corresponds to a symbol of status, luxury supporting facilities and luxury equipment, strict security and so on. The meaning of the real estate system is: it refers to the high-end residence, it is a residence built for the elite.

It has very high requirements for quality, and a lot of effort has been put into every brick and tile, and its imitation of every detail is handled very well, and it is very comfortable to live in, basically tailor-made for the elite. Courtyard - skillfully extend or interpret the language of architecture or settlement, and create a living environment. The so-called "buckle building" in the naming is to emphasize the heterogeneity of commercial housing to show the difference.

<>Interpretation]: refers to relatively niche consumer goods, ** unlike luxury goods, which can be consumed by ordinary petty bourgeoisie.

However, there is a huge difference between the two in terms of **, but the "light luxury" products themselves still have a strong sense of design and uniqueness, and most of the technical means and standards used in process manufacturing are the same as those of big brands, and the quality of the smile is also guaranteed. The birth of affordable luxury products has also met the needs of many young people.