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Knowing that the chance of buying real Moutai is less than 10%, why do so many people still buy it?
Knowing that the wine is not real, but also to buy, this also provides convenience for unscrupulous merchants to counterfeit, causing harm to people's bodies, as we must resolutely give the low control system, do not buy! The implementation of the spirit of the eight documents, advocating civilization, thrifty housekeeping, for the country, for the society, for the individual, are beneficial, why not that?
Since Moutai became famous, it has always been in short supply. There is only one authentic Moutai distillery, but its sales market is all over the world, and of course the largest market is China. Moutai due to high profits, resulting in fake liquor filling the market, there are many kinds of counterfeiting, one is the default counterfeiting of Moutai Group, that is, Maotai Group allows its companies other than the authentic Maotai Distillery to produce part of Moutai, this kind of fake liquor quality will not be too outrageous, most consumers can not drink it, this is "fake is true when it is true".
The second is that other companies (wineries) secretly counterfeit, this kind of wine may be of poor quality, but it is not too outrageous, and it is difficult for ordinary consumers to distinguish. The third is private counterfeiting, this kind of wine is ridiculously fake, and it can be drunk as soon as you drink it, but the number of this kind of fake wine is relatively small.
Why do many people still buy so many fake wines even though they know about them? There are several reasons for this:
Clause. 1. Most people can't tell the real from the fake. Like Moutai Group's default fraud, its trademark is real, who knows if it is a fake wine?
Isn't this "true when fake is true"? People who collect Moutai come in large numbers. Even if it is identified by experts, it cannot be said to be a fake wine.
The fake Moutai secretly made by some distilleries is very similar to the real one, and it is difficult to distinguish the real from the fake, and this kind of Moutai was quickly sold due to the preferential treatment on the **, and no one investigated its authenticity.
People who buy don't drink, people who drink don't buy it", most of the people who buy it are bought to give gifts, gifts only care about this brand, can express the sincerity of the gift, can show respect for the recipient is enough, can get the recipient's recognition is enough, can achieve the purpose of the gift, do what the giver wants to do is enough. What does it matter if the wine is real or fake?
Some self-financing enterprises are overwhelmed by the reception fee, but the leaders dare not come out with good wine to entertain, so they deliberately customize some fake Moutai to the winery they are familiar with at a cheap price, which can meet the face of the reception leaders and solve the problem of reception funds. There are also some people, because they often have to give gifts, and they can't afford real Moutai, so they buy cheap fake Moutai. Anyway, the recipient can't drink it.
It not only achieves the purpose of gift-giving, but also saves the cost of gift-giving, so why not?
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I also think there are more fakes. Because many people buy Moutai and find that there will be a pinhole in the mouth of its bottle. It is possible that unscrupulous merchants poured other brands of liquor into Moutai's bottles.
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I don't agree with this statement, there may be some fake wine, but not all wine is fake, when buying we can choose some formal platforms or shops.
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This is indeed yes, because the production of Moutai is limited, so many people confuse the real with the fake for their own interests.
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Most of the Moutai distilleries on the market will have cooperative business products, and they can't be upgraded to real Moutai at all. The real Moutai wine bottle is a milky white glass bottle, with 5 characters of Kweichow Moutai on the top, and the whole bottle is covered with a high-quality square parchment paper, and the font and color on the box are consistent with the trademark, and the back is pasted.
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About 80% of the liquor is fake, which means that only 20% of Moutai on the market is real. The packaging of Moutai, the taste of Moutai, the quality of Moutai, the degree of hanging of Moutai, and the taste of Moutai are distinguished.
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I think only 20% is true, and if Moutai has bubbles when shaken, then it must be fake, and no bubbles are true.
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Kweichow Moutai.
When it comes to Moutai, everyone is no stranger, its production is not easy, a bottle of Moutai needs to go through five major processes, 30 processes, 165 process links, adhere to the ancient production method, reverence for tradition, in order to keep the sauce fragrance forever, making Moutai more and more expensive. It is also highly sought after by people, but the fake wine that comes with it is a headache. There are always some people who take risks for the sake of profit and can't help but embark on the path of crime.
With the increase of counterfeit food, people also have the awareness of distinguishing the real from the fake, for fear of drinking fake wine, can't help wasting money, being deceived, and even may affect health. Next, let's talk about the truth and falsehood of Moutai:
Moutai authenticity identification].
Kweichow Moutai. Regarding what the subject said, how many Moutai on the market are true, in fact, this is really hard to say, and there is no way to check. We just need to care about whether it is real or fake when you buy Moutai in the future. (1) There are head wines, punch wines, and old bottle fakes on the market, which can be said to be impossible to prevent.
2) Look at the gear at the top of the bottle cap, the angle of the five stars in the middle of the real Moutai is aligned with the gap in the middle of the gear, and the fake one is not aligned. The second is that the two corners of the real Moutai pentagram are separated by three gears in the middle, and the fake ones are not accurate. (3) Look at the first 7 words at the beginning of the logistics code, the original 7 vertical line part has a curvature, commonly known as the big belly, until the second half of 2010, the vertical line part of 7 was changed to a straight line.
All Moutai liquor after 2010 can still see a range of 7 indicating that it is fake.
Kweichow Moutai. 4) Special Moutai: Special Moutai until August 31, 2006, after that, there has been no production, if anyone finds that after this date, there is a special wine, it is fake. (5) After 2013, on the sticker on the cap of the Moutai bottle, the word "Moutai", there is a gap on the left side of the cursive prefix of the word "Maotai".
6) "Trademark registration" hides a mystery: the real Moutai is straight up, but the fake Moutai is not. The second is the bottom four feet of the book, which is curved, but the fake Moutai is straight.
7) The Flying Fairy icon has a mystery: the arm of the fairy on the right side of the Flying Mark, the streamer of real wine is broken. Fake wine is closed with an extra line.
These tips are simple and practical, and novices can easily distinguish the real from the fake.
The cooking is long, quietly appreciative, there is always a dish that warms the heart.
No matter how time passes, keep the food, and the beauty will always accompany you!
——This article is originally produced by the idea of the tip of the tongue - Liu Kitchen, and it is forbidden to carry and copy ——— without authorization
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I really haven't counted this, but there are a lot of them.
In the era of high consumption of wine culture, more and more drinking friends like to drink Moutai, but to this day many drinking friends still do not know how to identify the authenticity of Moutai, even if Xiaoliu I am not a famous expert, nor is I a well-known research scholar, in Moutai Town engaged in the soy sauce wine industry more n, but also Moutai fans, often communicate and learn with Moutai old fans, how much is a little familiar with Moutai identification, today Deyu Xiaoliu I (deyujiuye666) will analyze the method of Feitian Moutai authenticity identification for you, I hope to help friends in need!
First, look at the secret mark of the outer box packaging.
1. There must be creases on the outer edges of both sides of the outer box that are turned over, and there is basically no fake wine. False, true.
2. 90% of the sealing tape has a little lamination or crease.
3. There are intermittent machine creases between the date batches of the outer box.
Before the bottom of n, the direction of the outer box nail is pulled down from the left to the right (with a pinch), and then from the right to the left (with a skimm).
Before the end of 2014n.
After the end of 2014n.
5. All n copies of the outer box logistics mark are very close to the word "Mao", and the logo in the label is facing the vertical top on the right side of the word "Mao".
6. There is an electronic anti-counterfeiting sticker on one side of the outer box seal, and there is a chip raised dot in the middle.
7. Look at the information of the outer box.
The outer box of Kweichow Moutai must have the three logos in the picture below, all of which are indispensable! The color of the pattern is uniform and clear, while those fake wines, the uniformity is insufficient, and it is still a little blurry.
8. Look at the barcode and logo
The barcode of Zhen Moutai is clearly handwritten and the logo color is bright. The production of Moutai Distillery is very strict, it must go through strict inspection, and it will only leave the factory after passing the test.
9. After unpacking, pay attention to the folding board paper on one side, printed with red numbers, and the last two sets of numbers represent the production of n copies and months, which can be used as a reference corresponding to the plastic cap coding of the bottle.
10. Look at the product certificate:
There will be a product certificate in each box, I don't know if you have noticed this? Xiaoliu I (deyujiuye666) will teach you today to distinguish the true from the false with the packing number of the product certificate: 2017n before July 7 is a letter first, 2017n after July 7 is two letters at the beginning.
For example, the second packing number A13 in the figure below corresponds to the qualified number of No. 1, A represents 1, and it corresponds to No. 2, that is, it does not correspond to the number, that is, fake wine. The third, fourth, and fifth are produced after July 7, 2017, and they are two letters, and they are one, so they are fake wine.
The first one is true, because ae47, the letter of the corresponding number is the second letter, e means 5, and its corresponding qualified number 5 is true.
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Most of the Moutai liquor on the market is real, only a small part is fake, if you want to distinguish the authenticity of Moutai, you can check it, or you can buy it in a regular store.
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The Moutai liquor on the market is mixed, and many merchants are shoddy, but as long as the Moutai liquor is purchased in a regular large shopping mall supermarket, it will be real.
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There's not much real stuff out of place now. Distinguish the real from the fake by the outer box, Moutai's bottle cap, organic code, etc.
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Merchants who have real wine store it themselves, and then make it real to customers.
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Almost 99.0 percent of it is fake.
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There are many fake Moutai on the market, mainly referring to two categories: high-imitation Moutai and Moutai that directly steals the Moutai trademark.
Attracted by the high profit margins of authentic Moutai, it can be said that there are far more fakes circulating in the market than authentic Moutai products.
In China's high-end liquor market, high-end liquor, high-quality liquor, high imitation, and even counterfeit and shoddy things emerge in an endless stream, and it is not strange to usually play the side ball, no matter how strong the manufacturer and functional departments are to jointly investigate and punish, it is always a spring breeze blowing and growing.
Because the high-end wine profiteering space itself is there, there are always people who take risks under the heavy money.
Moutai Feitian Liquor is the same, the ex-factory price of Moutai Distillery, there is nearly 1,000 yuan of ** space for terminal sales, who doesn't want to make a profit, and the annual production capacity of Moutai is still so limited.
The second is that the Chinese people are very impressed by the Moutai brand, have great psychological vanity, and worship the grade of the national liquor, so no matter how much Moutai is not advertised, they know that Moutai is delicious, and ordinary consumers have little understanding of the history and actual production capacity of Moutai and the quality of the liquor, which leads to a situation of information asymmetry, giving the fake Moutai room for profit.
There are many small workshops or small and medium-sized enterprises around Moutai Distillery to make liquor products and Moutai Distillery's product technology is exactly the same, and even the main raw material glutinous sorghum is also highly consistent with Moutai Distillery, and the same batch of raw materials has been cooked 9 times, dried 8 times, and taken 7 times, but Moutai Distillery has more demanding requirements for technology and products, and its liquor making level and blending technology are more profound, and the storage time is 5 years.
Since the process is almost the same, they are all sauce-flavored types, if it is really a fraudulent Moutai trademark, in front of ordinary consumers, who will immediately distinguish the real from the fake?
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The richness, layer, and taste changes from the entrance to the lower stomach of Moutai, I have never seen any one imitate it to the extent that ordinary people can't find it. Moreover, buying a high imitation is nothing more than being greedy for cheap, and it is impossible for formal channels to be cheap.
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Today, we will give you a detailed explanation, and there will be a lot of fake boxes in the future, and there will be more and more single bottles.
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It's not so exaggerated The wine brewed by the ancient method in Moutai Town is called Moutai.
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Mainly because of the high demand in the market.
The production cycle of authentic Moutai liquor is very long, and authentic sauce-flavored liquor is only produced by Kunsha process, while the production cycle of Kunsha process liquor is one year and needs to be stored for three years. It is then carefully blended and can be kept for another year after passing the assessment. Therefore, the production cycle of authentic sauce-flavored liquor is very long, and the storage cost is very high, so the annual sales volume is not large, and it is very expensive.
However, Moutai is in great demand every year and is easy to fake.
The current methods of counterfeiting are dizzying, because the profits of counterfeit wine are very large, which will lead these people to take risks to make counterfeit wine. Now the methods of counterfeiting have been studied by anti-counterfeiters, such as various blending methods, and the counterfeiting of packaging materials is also various. Counterfeiters have developed a variety of flavors to prepare Moutai based on the aroma and wine aroma of the sauce-flavored Moutai.
Some unscrupulous counterfeiters prick a needle in the Moutai bottle, pour out the real wine, and then pour the fake wine into it.
Counterfeiting is actually very simple, the production cycle of sauce-flavored liquor is about one year, during which there are multiple processes such as two feeding, nine times of cooking, and eight times of fermentation, which is difficult to manufacture. The storage period of this sake is three years, and it takes about five years with storage and so on. The market demand is large, but the supply of genuine goods exceeds the demand, so there will be many people who want to make money by counterfeiting.
Nowadays, with the rapid development of science and technology, the main counterfeiting technology of sauce-flavored liquor is "liquid fermentation". This process has a low production cost and a short production cycle, so many people use this method to counterfeit.
There are too few people who know about wine, and many people don't know anything about Moutai, and they don't buy this wine to taste, but just want to taste it or give it to others. Counterfeit wine sellers take advantage of this feature to deceive those who buy it. As long as you change manufacturers or something, no one can tell the real from the fake.
After most people drink fake wine, the merchant may not admit it, and people can only choose to suffer a dumb loss. It is recommended not to take advantage of the liquor when buying it, Moutai sauce-flavored liquor is in short supply, it is impossible to sell it at a reduced price, and being greedy for a small price will only make you buy a fake.
Drinking sorghum wine, you can drink Gangzi wine, this is a solid grain wine, master quality, both face, not much money, but also prolonged life, you can drink it yourself or corporate banquets and gifts can be used. Moutai belongs to sorghum liquor, so? The colors of Moutai are transparent and red.
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