How to choose the location of the store for the fruit business?

Whether it's a job, or a business! You need to choose your interests, find your strengths, and discover your strengths.

1: Consider your interests, do what you love the most, and only make work fun. You can better develop in this industry.

2: Analyze the experience you have and do what you do best. The identity of an expert will make you handy in many things.

3: Here we emphasize the relationship channel, which depends on the accumulation of social life. One more channel equals one more opportunity. Fortune often depends on relationships. This is not without reason.

My opinion and my approach is.

1. Compound interest to make money. That is, this is the profit, the profit rolling. It is equivalent to putting money at usury, and when you get the profit, you will go to the capital.

2. Duplex to make money. A person with three heads and six arms, and he does not earn much, so many people work for you, many roads earn money for you, and many places make money for you.

3. Use others to earn money for you, liberate yourself, and have time to learn how to make money quickly.

4. Will use the power of capital.

5. Use the power of connections.

6. Be able to use the power of leverage: for example, borrowing the power of others and borrowing the power of capital ......Partner, co-entrepreneurial ......

7. Open source and reduce expenditure.

8. The parasitic method, that is, borrowing large enterprises, can also be a joint stock.

Commercial streets, pedestrian streets, residential areas.

Choose a lot of places.

1. Look at the spending power of customers around you.

There are some skills that can be reflected on the side to look at the customer's spending power, such as looking at what kind of people are the residents in the community, whether the community buys their own commercial housing or rents more people, and the housing price or rent can see the consumption power of this group of customers. If the fruit store is to be opened on the edge of the office building, you can see what type of companies are in the surrounding office buildings, most of the customers who buy fruit are basically more women, so just look at the surrounding companies are doing what they do, many office buildings will be pasted with the name of the company on the first floor, you can probably go to see, think about a lot of machinery, project engineering and sail companies, then basically the business will not be good. Join the circle of fruit shop owners, search the function under the circle of friends, and search the circle of fruit shops.

2. There is more passenger flow at the intersection than in other sections.

It is a priority for fruit shops to choose the corner to open a store, and generally the road section on the corner is an intersection, and the intersection is equivalent to twice the street store.

In addition, there are usually street lights at intersections, and customers stay in front of the store for a relatively longer time than in other stores, so customers can hear them by shouting through loudspeakers at this time. The location of the fruit shop should be considered to be inconvenient to park, first see if there is a place to park temporarily, and then see if there will be a traffic police ticket after temporary parking.

Generally, the customers with trillion hail cars are relatively high-quality, the consumption power is OK, sometimes the purchase volume is relatively large, when visiting relatives and friends during the New Year's holidays, directly pick up a few boxes and go, so it is convenient for this part of the customers to buy, and the profits of the fruit store can be much higher. More experience sharing of opening a fruit store, search the function under the circle of friends, and search the circle of fruit shops.

3. Be cautious in site selection.

Now it is not easy to open a fruit store and choose a storefront, a good store is not easy to find, and the remaining store is either a partial location, or a new community, which is not suitable for opening a fruit store, so the rest is to find, waiting for some better stores to appear. Many people who want to open a fruit shop look for a store for half a year to find it, although it takes a long time, but it is also worth it, in order to do this thing well, you should also insist, should not impulsively lower your own standards to choose some inferior stores.

Guiding words: Choosing a location is the first thing to do for opening a fruit store, and it is also a very important thing; The location determines 80% of the success of a fruit store. So, how to choose a location for opening a fruit store?

Generally speaking, next to vegetable farms, bus stops, mid-to-high-end residential areas, mature residential areas, and next to hospitals, these five locations are the best locations for fruit stores.

1.The vegetable market gathers the ** of the surrounding community, and people always have to pick some fruits by the way when buying vegetables.

2.The bus station is a gathering place for people, and there are many people who buy fruit to take home.

3.It is easier to sell high-end fruits in mid-to-high-end residential areas, and with this profiteering point, it is also easier to make money.

4.What is more special is the fruit shop near the hospital, in addition to the fruits of the residents of the nearby community, you can also make the fruit basket this special line, and the business is easier to do.

5.Mature residential areas are generally said to be old residential areas, residents do not have the burden of housing, jobs are relatively stable, and consumption levels are relatively stable, as long as the consumption habits of residents are clear, business will definitely prosper.

In short, before opening a fruit store, it is very necessary to investigate the consumption power and consumption habits of the surrounding people, as well as the radiation range of the fruit store in this place.

About the decorative layout

There is not much to say about the fruit stall, which can be summed up in eight words: clean and refreshing, neat and orderly. Therefore, the following is just a summary of the main points of the decoration layout of the fruit store.

1、.Store signboard advertising planning: If you want to attract attention, store advertising must highlight your image with concise form, novel style, and harmonious color, otherwise, it will be ignored by consumers.

The design content includes: (1) light box (2) façade poster.

2. About the planning of the ceiling.

1) Hang some plastic green branches and leaves and fake fruits on the ceiling to highlight the natural, green and healthy concept of the fruit store;

2) The light mainly highlights the natural color of the fruit, and it is better to choose a high-brightness fluorescent lamp, so there will be no color deviation;

3) Hang flags with slogans such as "Eat more fruits are good for health" and "Green and healthy every day" to increase the atmosphere.

3.Plan the layout.

To put it simply, the decoration of the fruit store should be bright and concise, with refreshing colors such as green as the main focus. The exit and entrance are separated, making it easy to guide customers to the purchasing route. The payment and weighing points are also separated, saving payment time.

Be sure not to make customers wait for more than 3 minutes, otherwise they will be annoyed. Mirrors can be installed in the right places on both sides of the door to make the fruit shop look more diverse and eye-catching.

4.Fruit stand and fruit cabinet design points.

1) Good waterproof performance. Fruits are fresh, they need to be sprinkled frequently, and if they are wooden shelves, they will rot.

2) Fruits are easy to bruise, and the shelves for fruits should not have edges and corners.

3) The edge of the fruit should not be too high, just the height of the apple.

5.Design and production.

Fruit name signs, ** cards, signs in various areas, light boxes, wall colors, ceilings (hanging flags and green natural decorations), etc., all need to be systematically designed before opening the store, so as not to be in a hurry later.

In addition, when choosing a location to see the store, you should go to see more of the surrounding fresh supermarkets, how about the location of the fruit store, if they have occupied a better position, in the more secondary position to open, the competitive pressure will be relatively large, the area of the fruit store should also be considered, for example, they have opened a fresh or department store supermarket around to sell fruits, the larger the area, the more attractive the flow of customers, and if they open a relatively small area, then there is no advantage in competition, meet these competitors, try to stay away, Otherwise, it will be a headache to drive the passenger flow.

Then look at what the customers are like, probably see what life and work rules they have, which direction to buy daily necessities, how to go to and from work, how to go to and from work, how the salary consumption level, how high the pricing of other types of stores around, etc., such visit and research information can be used to understand their customers, and then decide whether to go to the low-end or to be a boutique or a high-end store. When positioning a fruit store, for example, either you want to be a high-end store, and then choose a location according to this requirement, if you are looking for a store first, then you must be sure what the main customer group is, and then decide what kind of store to open.

1. When choosing a site, competition is not necessarily bad

2. The site selection is mostly in the living area

3. When selecting the site, most of the passenger flow is the case

Generally, it is selected around the community, and then it is selected in a place with a relatively large amount. If there are too many fruit shops around the neighborhood, look for other neighborhoods.

Try to choose as many places as possible, and the fruit needs to be sold quickly, otherwise it will be bad after a while.

To open a fruit shop, you should try to choose more intersections, or more popular intersections in the surrounding residential areas, or next to the vegetable market, so that the fruit is easier to sell.

Another is to consider the rent, fruit shops are generally near the vegetable market where the rent is relatively cheap, except for some high-end shops that specialize in imported fruit business, the shop may be closer to the main road.

Look at the number of customers around the fruit store, this is very important, you can roughly ask the property, look online, ask the security guard, etc., roughly understand how many surrounding residents there are, why this store can be opened, other stores can not be opened, it is because other stores are not profitable, the fundamental reason for not making money is because there are too few old customers, it is difficult for a new store to accumulate old customers, and this store has been opened, opened early, accumulated more old customers, more repurchases, if the overall customer volume is not much at all, Most of the old customers belong to this store, and it is difficult for only some new customers to support the operation of a new store.

If the market on this street is big enough, then you can open it, go to the same level as the competing stores, constantly imitate him, see his shortcomings in the subtleties, constantly improve yourself, and surpass him little by little. For example, if he uses a toothpick for fruit cutting, you use a plastic fork, which has a better texture than him; For example, if he engages in activities with a nine-percent discount, then you can engage in the same nine-percent discount of the activity and give a practical gift with a value twice as high as the nine-percent discount; For example, if he does it in the store, you will do the delivery, be diligent.