What should you do when the fruit business is bad?

At present, fruits have become a good choice for many families to supplement trace elements and rich vitamins, and the public's pursuit of fresh fruits has only increased, which has also prompted many entrepreneurs to open fruit stores. However, many entrepreneurs who open fruit shops have also experienced many difficulties, especially many entrepreneurs regret their choice when they encounter a bad business in their fruit shops. So what should I do if the fruit shop is not doing well?

What skills should I master to run a fruit shop?

1. Fruit varieties should be diverse.

Today's consumers are looking for nutritional diversity and a comprehensive choice of fruits. The reason why most fruit shops do not do well is that the fruit shops have a single variety, so that consumers have little choice. If entrepreneurs want to make the fruit store do well, in addition to making the store full of seasonal fruits, they can also try to sell some imported fresh fruits.

Consumers with different economic bases also have different requirements for the price of fruits, so if you want to make the business of fruit stores good, you should try to operate some affordable and first-price fruits.

2. Try to choose the place of origin for purchase.

Nowadays, most of the entrepreneurs purchase fruits from the fruit wholesale market, and because of the multi-layer circulation links in the fruit market, the fruit ** is also inadvertently raised. As a result, many entrepreneurs' fruits** are higher than those of other fruit stores, and consumers will not buy them if they feel that they are not cost-effective, resulting in poor business in fruit stores. Therefore, entrepreneurs can choose the fruit of origin, because from the origin of the direct hair, the purchase price of the fruit is lower than the wholesale market, and the sales price is naturally popular.

3. Open online**.

Online shopping has become a new trend, and fruit store operations should also keep up with the pace of online shopping. Because there are many restrictions on the operation of offline physical stores, such as the geographical restrictions of fruit stores, which have led to the loss of customers. However, there is no need to worry about these problems when operating online, and entrepreneurs can make a name for a fruit store online, so that consumers around them can know the existence of a fruit store.

4. Regularly launch ** activities.

Fruit is a fresh product, most consumers will pay attention to the freshness of the fruit when buying, if the fruit in the store is not fresh, it is easy to lead to a bad business in the fruit store. Therefore, entrepreneurs can do ** activities on a regular basis and take the opportunity to sell the fruits with low freshness in the store. Of course, doing ** activities can also attract some consumers to enter the store experience, if the fruit is good, consumers will naturally buy some ** products other than fruits.

What should I do if the fruit store business is not good? The above are a few business skills for dealing with the bad business of fruit shops, and I hope that all the operators who open fruit shops will master them in time. We can respond flexibly to the situation of your own fruit store and find out how to manage your own fruit store.

First of all, find out the reasons for the bad business, and then make targeted solutions according to the reasons for the occurrence. If you don't know how to find a problem, you don't know how to solve it. I first went to read an article on the Internet called "Zhou Zifeng's Fruit Shop Turnaround Experience".

In fact, whether the business of a fruit store is good or not is mainly related to your business strategy, the location of the fruit store, and your grasp of the market. If your fruit shop turnover is fast enough, business will naturally be easy to do, and this is related to many factors. Relatively speaking, there is still a certain risk in opening a fruit store, and the feeling that the fruit is not sold well and cannot be broken every day is very bad, and it also affects the capital turnover, so it is recommended to do a good job of market research before opening a fruit store, and consider the location, display, pricing, loss control, supply, marketing, sales channels, etc., do not open a store directly as soon as the mind is hot.

Of course, the best way is to join a mature and reliable brand, such as Xianfeng fruit, so that you don't have to worry about site selection, market, distribution, purchase, training, pricing, etc., the headquarters has professionals to solve for you, you just need to operate with peace of mind.

Of course, it is best for novices to open a fruit store to join a mature and reliable chain brand such as Xianfeng Fruit, after joining, you can not only get the right to use the brand, but also get all-round support from the headquarters, even if you are an inexperienced novice, you can easily open a store.

Attached: Xianfeng Fruit's latest franchise policy in 2023: Xianfeng Fruit's franchise application.

First, the conditions for joining.

1. Agree with Xianfeng's business model;

2. Have the spirit of struggle and participate in the operation by yourself;

3. Those who start a business with relatives are preferred, and those who have fruit industry or chain experience are preferred;

4. Qualified by Xianfeng training and certification.

Second, the cost of joining.

Single-store franchise policy:

A mature market: Hangzhou, Hefei, Ningbo, Chongqing, Shanghai.

b. Cultivated markets: Zhejiang (excluding Hangzhou and Ningbo), Anhui (excluding Hefei), Wuhan, Jiangsu, Zhengzhou.

New markets: Tianjin, Fuzhou, Xi'an, Nanchang, Chengdu, Changsha, Qingdao, Shijiazhuang, Xiamen.

The franchise fee in the above areas is uniformly changed to 9,800 yuan per year, and the deposit is 20,000 yuan.

Multi-store franchise policy: Xianfeng fruit franchise application.

1. The total number of stores opened: calculated according to the actual purchase points, and the progress of the store opening is calculated;

2. The first batch of store opening standards: from 3 stores in counties and 5 stores in prefecture-level cities, the actual will be judged according to the distance from the warehouse;

3. Multi-store franchise fee: 9800 yuan per year, no third-party franchise is allowed;

4. Deposit collection standard: one for each opening, 20,000 yuan for each store;

5. Incentive policy: three stores and above in the same area, 9,800 yuan in the month of opening will be rewarded, which will be reflected in the settlement in the form of payment subsidies; If the number of stores opened in the first batch reaches 5, the brand usage fee will be waived for 12 months, and it will be implemented monthly.

Selling fruit is not something that can get rich overnight, because it is not an overnight industry, it is basically a small and medium-sized business, and it is not particularly easy to make a lot of money.

As for how much general profit is, there are many constraints and restrictions on this, such as the level and scale of consumption in the city where it is located.

1. First-tier cities. First-tier cities have developed economies and high living standards, and rent and utilities are more expensive, but fruits are also expensive, and the profit can be 30% after excluding costs.

2. Second-tier cities. Second-tier cities are also more developed in terms of economy, living standards are not low, and rents and utilities are cheaper than those in first-tier cities, but the fruit is not too high, excluding costs, the profit can be 38%.

3. Third-tier cities. Third-tier cities have a better economy, a medium standard of living, low rents and utility bills, moderate fruits, and a profit of 25% excluding costs.

4. Fourth-tier cities. Fourth-tier cities have a backward economy, low living standards, and low rents and utility bills, but fruits are sold cheaply, and the profit can be 23% after excluding costs.

5. Fifth-tier cities and other countiesThe economy of fifth-tier cities and other counties is backward, the development is slow, the standard of living is low, the rent and water and electricity bills are relatively cheap, but the fruit is very low, excluding the cost, the profit can be 20%.

Selling fruit is not as simple as imagined, there are still many routines and skills, and it is necessary to master relevant experience and methods.

1. First of all, you must choose the location of the fruit store. It is recommended to choose near the station, wharf, vegetable market, and hospital. The characteristics of stations and docks are that there are many passengers, and these passengers are not very bargaining for fruit because they are in a hurry.

As for the hospital, many family members, relatives and friends who visit the patients are willing to buy fruit near the hospital, after all, it is close to the hospital, and it will not be long.

2. The fruit must be fresh. This requires novices to get up early every day and go to the local wholesale fruit market to buy goods. When purchasing, you should go to the fruit wholesale market, learn more about the best of various fruits, shop around, carefully check the color of the fruit, and bargain with the fruit wholesale boss in the wholesale market.

3. There are a complete variety of fruits and many patterns. If you have a single fruit store with only a few kinds of fruits, it will give people the impression that the scale is not large, and there is not much room for customers to choose. But if you have a large variety of fruit stores, then customers will feel that your fruit store is large, has been in business for a long time, and is willing to spend time buying fruits in your fruit store.

4. The display of fruits should be neat and tidy. Your fruit shop will be organized and tidy, and it will give people a fresh feeling. It feels like you're paying attention to hygiene, focusing on storage.

Of course, if your fruit store is messy, it will give people a dirty, messy, and bad feeling, and customers will not want to shop at your fruit store.

5. It should be carried out appropriately**. For some inexpensive fruits, they can be carried out at a price close to the cost to attract customers. When you can, you can use the brand to write ** advertisements in the fruit store, such as what is true to return to old customers, let profits and so on.

It can also be used to publicize profits, sales, and give back to customers in the form of loudspeaker broadcasting.

1. Controlling the loss can save a lot of costs.

If a fruit store is to be opened, the main thing in the early stage is to invest in store rent, decoration, and purchase of equipment.

The real biggest cost of the fruit store is the loss of fruits, and many methods of preserving fruits need to be summarized and studied. For example, bananas are fruits that are sold in all seasons, and the shelf life of bananas in summer is only two days, and they are easy to change color for a long time.

For example, kiwi should not be placed next to apples and pears, because apples and pears are easy to release ethylene, which will accelerate the ripening and decay of the pulp. Join the circle of fruit shop owners, search the function under the circle of friends, and search the circle of fruit shops.

2. To open a fruit store, you must continue to learn.

To open a fruit store, you need to consider the location, keep it fresh and control the loss, but there are many other things to know. You have to learn more new things, you have to stop and think about something, and when you think about it thoroughly, you will learn it thoroughly.

Another advantage of thinking is that some things will not be figured out, this is the blind spot of experience, at this time there are problems can be accumulated, ask the peers who opened a fruit shop to broaden their ideas, and they will suddenly open up. More experience sharing of dry goods in opening a fruit store, search the function under the circle of friends, and search the circle of fruit shops.

3. Opening a fruit shop must be very hard.

Before opening a fruit shop, you can try to set up a stall first, and it is enough to invest a few thousand yuan in the stall, so that you can be familiar with the market and the process of running a fruit business, and after opening a fruit store, you may also go out to set up a stall to sell fruits, and your skills will not be wasted. At the beginning, just look at the surface of the fruit store operation, and then slowly do it yourself, such as single product strategy, in-store display, event marketing, etc.

The fruit shop business depends on the individual's ability.

1 Store location.

It is best to buy it in the neighborhood and near the school hospital, the community will buy it when it goes home, and the hospital will buy it when visiting the patient, but the competition is relatively large, and the students near the school buy more.

2 Fruit shop investment.

You have to see whether you buy by yourself or join, if your store is your own purchase, you need to know your nearby fruit wholesale market, joining is relatively simple, the franchise will give you the goods, but the profit is low.

3 Procurement of equipment.

According to the fruit production area to install low-temperature safety equipment, as well as placement racks, imported fruits with high value need fresh-keeping equipment.

4 Funding. Depending on how much money you are prepared, the most basic fruit store is about 150,000 yuan, and the rent, decoration, fresh-keeping equipment, and purchased goods are calculated according to your place of residence.

5 Personnel. Open your own shop, or a mom-and-pop shop, or hire a shop.

Investment needs to be cautious, opening a store must be investigated first before acting, it is not recommended that you take a second-hand store, after all, a good deal will not be transferred.

1. Choose a popular franchise brand.

If you can join a fruit brand like this, it will inevitably reduce a lot of pressure for entrepreneurship. As far as many fruit franchise brands are concerned, the popularity and good reputation are none other than Xianfeng fruits, and many years of market experience have helped more than 2,400 stores to operate successfully, which is your best choice for entrepreneurship.

2. Choose a store with a large amount.

In order to gain high popularity, in addition to joining a high-quality brand, you also need to choose a large number of stores, of course, in order to help franchisees choose their favorite stores, Xianfeng Fruit Headquarters has set up a professional expansion site selection team. Generally speaking, large communities, hospitals, transportation hubs, schools, and office areas are all good choices, of course, the location should not only blindly pursue popularity, but also need to consider a variety of factors.

3. Build a strong self-strength.

In addition to the brand and store address, you also need to improve the popularity of your store image, product quality, service quality, store environment, and business and sales skills. When you have a good brand and storefront, your fruit store has the initial popularity, and if you want to do better on this basis, you need to continuously improve your soft power, such as the store environment is clean, comfortable and tidy, rich in product variety, reasonable in furnishings, outstanding in quality, and thoughtful service, in order to better enhance popularity and reap higher profits.

Of course, novices to open a fruit store is recommended to join a mature and reliable chain brand as well, such as Xianfeng fruit, Xianfeng fruit stores nationwide more than 2,400, site selection, decoration, supply, operation, etc. Xianfeng fruit franchise application.