The importance of advertorials and how to write soulful advertorials

How to write an advertorial quickly.

Advertorials are divided into two categories, the first is to do public relations for the brand, not to promote specific products; The second type is those who want to sell specific products through advertorials. Doing public relations for a brand is generally a long process, and it is not something that can be done by one or two advertorials, so the focus is on the second type of advertorials, which is also the most common type on the Internet.

The first element of this type of advertorial is the "life scene" - to conceive the story background from the use of the product. Starting from the use situation, it is most likely for consumers to be interested, empathetic, or yearning.

Mobile phones are a must-have product for everyone, and the "lock screen", "payment" and "charging" mentioned in the whole story are all problems that every consumer will encounter when using a mobile phone. This is the "life scene". For games, "life scenes" are some specific experiences in the game; For cosmetics and health care products, the "life scene" may be one's own experience of the product, or it may be the experience of giving the product as a gift to others.

1.The advertorial marketing text can not be flashy or shocking, but it must be said in the heart, because the most touching thing is the homely words; Every word is for the benefit of consumers.

2.If you see the first 25% of your advertorial and don't feel disgusted, then the vast majority of people will read your advertorial from beginning to end.

3.You want me to see your advertorial, the easiest sentence to use, the most concise typesetting, let me see at a glance what I care about and want. If not, I'm sorry, of course I'm Li Bai, but I'm also busy, thank you.

is still reasonable, netizens are very lazy, and netizens' work is very expensive.

4.Nowadays, netizens are becoming more and more immune, and it is not easy to deceive people. Therefore, the author believes that "value is king" in advertorial marketing. Remember, you shouldn't be a garbage maker, but you can be a maker of "nutritious advertorials".

5.If the content of the article is basically spammy advertising information, this kind of should indeed be cracked down. But if your article has nutritional value, although it is suspected of being a title party, I believe that most readers can understand or tolerate it, because readers have already gotten your nutrition, which is similar to the often saying "eat other people's soft mouths and take other people's hands short".

From another point of view, in the era of eyeball economy, the eyeball effect cannot be ignored. So the title party writing ideas can be appropriately cited.

6.The advertorial is in the "fishing", please enter the urn after the layout of the bureau, we follow the needs of customers, we are to do services, solve problems for customers, what they need, what we provide for them, or find a solution.

7.If a company has made up its mind to use advertorial marketing, then don't give up. It is necessary to pay attention to the establishment of soft articles, after all, in this era of information **, the effect of an advertorial is minimal.

It's like throwing a stone into this vast network sea, only one after another will still cause waves, and they will become bigger and bigger.

8.Advertorial marketing does not require you to have a lot of total advertorials, just a certain amount, but the "quality" of the article must be high, which can achieve twice the result with half the effort.

9.Don't rush to finish all the highlights and what you want to say in an advertorial, but express different highlights and content from the perspective of the most convincing side, because it is necessary to choose different ways and even different perspectives to compile. Being able to use a series of advertorials to promote something is particularly useful, and it can achieve the effect of vibrating and attracting people more than an advertorial.

Advantages of advertorials 1One of the enterprise traffic Internet information transmission is the most extensive, Internet traffic is also the largest, enterprise traffic is not only on their own, the entire Internet should be the carrier. As long as we can write the advertorial well and publish it on a good platform, then your advertorial can be read by thousands of people.

The purpose of the advertorial is to make users accept it happily in order to advertise, so no matter how our advertorial is planned and implemented, the ultimate goal is the effect of the advertisement, and if there is no good effect, then we will fail.

In fact, the so-called advertorial is actually a kind of soft advertising in the form of text, which narrates the content you want to promote through press releases or stories. Nowadays, more and more companies are beginning to choose advertorial marketing, so what benefits can advertorial marketing bring to enterprises?

1. Save advertising costs.

In fact, for many small and medium-sized enterprises, when it comes to advertising, it feels like it will bring a high cost, as far as the best promotion is concerned, there are SEM bidding that we are familiar with, paid advertising alliances, etc., all need to invest a lot of money. Therefore, for many small and medium-sized enterprises or individuals, the promotion of re-flying may not be suitable.

Advertorial marketing is much lower than that of many hard and wide, and a high-quality advertorial may continue to be on the Internet, which will increase its popularity and enhance the value of its own brand.

2. Assist SEO optimization.

In fact, there are two very important factors in an excellent advertorial, that is, keywords and links, if you insert these two elements into your own written advertorial, you can improve the click-through rate and the rate, which is a high-quality external link, which will also attract traffic to you, and it will also play an auxiliary role in SEO optimization.

3. Improve brand awareness.

In fact, if a fatal brand wants to increase its popularity, it is far from enough to rely on hard advertising to burn money, and a good way to enhance its brand awareness on a long-term scale is to use advertorials, and advertorials on the Internet can allow more users to see the propaganda and maintain it for a long time. In addition, in the long run, the use of advertorials can improve brand awareness.

In fact, one of the main purposes of the advertorial is to do marketing, what he brings is faster information on the Internet, and whether we are interested in looking at a platform or a technology is also an advertorial.

Advertorials can promote the company, brand, production and dismantling of Yingzhou products, improve consumers' attention to the company, brand or production of reed products, and can also make consumers more impressed by this, giving people a sense of intimacy, approachable and traveling, and there is no trace of forced buying and selling.

1.Low-cost advertorial marketing.

Low-cost marketing has always been favored by enterprises, low cost does not mean that the effect is bad, and the soft text belongs to the kind of marketing method with low investment and high return. High-quality advertorials can bring millions of traffic, and the cost of advertorials is low.

2.Well-known enterprises and organizations publish relevant information.

Well-known enterprises, especially listed companies or ** organizations, in order to expand their influence, will publish relevant information such as corporate finance, **, and financial information in the financial category, and some ** organizations will also publish through advertorials.

3.Products, group completion services, brand building.

Enterprises need to do the disclosure of soft text submissions in the search and burial of products, service promotion, brand awareness building, especially when promoting new products, compared with the traditional hard and wide capital investment is too large, it has obvious advantages, and high-quality soft articles can bring huge to enterprises.

4.External activities or publicity of enterprises.

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect.

Advertorials actually refer to the "text advertising" that allows users to accept product promotion in a subtle state.

There are two kinds of definitions of advertorials, one is narrow and the other is broad.

Narrowly defined: paid text ads. In a broad sense, the definition of nuclear acacia is to plan specific news reports, in-depth sales articles, paid short article advertisements, case studies, etc., which are published in newspapers, magazines, or online publicity carriers.

By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

If hard advertising is Shaolin Kung Fu from outside, then the advertorial is the Wudang boxing method of hiding needles in the cotton and overcoming rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

845480066, you can't write a good article without a certain knowledge base in advertorial writing, I asked him to write it, and the front one is to deduct Wei.

As the name suggests, advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies as opposed to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials is that the subtlety lies in a "soft" word, as if a needle is hidden in the cotton, collected but not revealed, and the enemy is invisible, and when you find out that this is an advertorial, you have coldly fallen into the trap of being carefully designed "advertorial". What it pursues is a kind of spring breeze and rain, moisturizing things silently.

If hard advertising is Shaolin Kung Fu; Then, the advertorial is the most powerful marketing method of hiding needles in the cotton and overcoming rigidity with softness, both soft and hard, both internal and external.

1.Narrowly.

It refers to the text-only advertisements that enterprises spend money to publish on newspapers or magazines and other publicity carriers. This definition is advertorial.

An early definition of what was known as paid text advertising.

2.Generalized.

It refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines, DMs, networks, mobile phone text messages and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc. In most newspapers and magazines, there will be a place to publish an advertisement and pay a large piece of advertorial. Some TV programs will be promoted in the form of interviews and sittings, which are also advertorials.

Advertorial = Advertisement The highest level of advertorial is to write an advertisement that does not look like an advertisement.

What we say"Advertorials"It refers to the setting of consumers into the enterprise through specific conceptual appeals and in the way of presenting facts and reasoning"Circle of Thought", with a strong targeted psychological attack to quickly achieve product sales of the text (**) mode.

Advertorials are only so highly respected,The first reason is the decline in the effect of hard advertising、The cost of TV**,The second reason is**The initial charge for advertorials is much lower than that of hard advertising,In the case of not very strong funds, the input and output of advertorials are more scientific and reasonable。 Therefore, enterprises are willing to test the water with advertorials from all angles, so as to make the market start quickly.