The importance of advertorials, the characteristics and functions of advertorials

1) It can reduce the advertising cost of the enterprise.

Often the cost of general online advertising is very high, for example, although the bidding is more accurate, but peer clicks occupy a part of the advertising cost, increasing the consumption of advertising costs, hard advertising generally gets better traffic, but the user group is not accurate enough, and the cost of advertising is very high. The cost of a or series of advertorials is far lower than that of bidding or hard advertising, and a good advertorial will be helped by others for free, expanding the spread of advertorials, and a good advertorial will create many topics to guide others to discuss and resonate with others, so that users can take the initiative to accept the company's information.

2) It can assist SEO

If you publish the advertorial to a news source or a higher weight, you will have the opportunity to leave a link on it to point to the target, which can improve the rate of the article and the number of high-quality external links, and can guide the transmission of weight. If you embed relevant keywords in the article reasonably, you can increase the chance of being searched by others.

3) It can improve and build product and brand awareness.

Corporate brand, the need to use advertorials to improve visibility, is the need to carefully create a good advertorial of a strong build, a good advertorial can make readers unconsciously have a good impression, so that the majority of readers believe in the popularity of the product, the popularity has, the product brand effect is also reflected.

4) Increase the flow rate.

A high-quality good advertorial can bring amazing traffic to **, and the conversion rate of the traffic brought by the advertorial is often relatively high, which can indirectly increase the sales volume of ** products.

Characteristics of the advertorial: Feature 1: Let people read it without rejection; Counterexample: **** tea, lose 20 pounds in 10 days! This kind of advertisement can't be called an advertorial, because people know that it's an advertisement at a glance, and it's too fake!

Because in many similar advertisements, if there is not enough exaggeration, it cannot attract the attention of the viewer, so such advertising slogans borrow people's curiosity to guide it to **. The disadvantage is that if you watch too many such advertisements, you will be repulsed.

Feature 2: Strong sense of realism. For example: the article about how individual webmasters make millions a year (link) is very nuanced, and basically people who have read it are largely willing to believe that there is such a person and a station can really do this kind of achievement.

Feature 3: Guided invisibly. It means that such an advertorial generally uses a third-party tone to describe its soft object, either directly to the product itself, or to lead to a certain target**. Basically, successful advertorials make people have a sense of impatience after reading thousands of articles.

I want to read on, or click directly into your **.

Jacky Cheung is not the other, Jacky Cheung and so on. However, such advertorials are all guided mass traffic, and the value of mass traffic is relatively low, and we will also launch advertorial writing skills for directional traffic in the future.

Feature 5; It has an automatic propagation function. This is the most difficult to do, if your advertorial is very exciting, others can't help but ** to other ** after reading it, then your goal ** will get a larger and more stable traffic as a result.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

Summary. Hello dear! The following answers to your question about "how to understand the characteristics of advertorials":

The characteristics of Qinqin soft text are understood in this way: narrow understanding: that is, enterprises spend money to publish textual and explanatory advertisements in newspapers, magazines and other carriers.

Defined in the early days, it was a kind of claim, that is, the so-called paid text advertising Oh Kiss.

Hello dear! For the question you asked about [how to understand the characteristics of advertorials], do the following answers: The characteristics of pro-advertorials are understood in this way:

Narrow understanding: It means that enterprises spend money to publish textual and explanatory advertisements in newspapers, magazines and other carriers. Defined in the early days, it was a kind of claim, that is, the so-called paid text advertising Oh Kiss.

Expansion and supplementation: Broad understanding: It is the article that the enterprise plans to publish in newspapers, magazines, networks and other carriers to enhance its brand image, which can greatly promote the sales of the company's promotional articles, which are specific to news, in-depth articles, short article advertisements, basic case analysis and many other forms.

Through the specific concept appeal, the advertorial is to put the facts and reason, and then let consumers into the thinking circle of the enterprise, and then the article is very targeted and psychologically aggressive, and the product sales process is realized.