What kind of persuasion strategies should be used to deal with calculating customers?

As a business person, the most nerve-wracking thing is not the calculating customer, but the capricious customer, the calculating customer.

Single-mindedly staring at the petty profits, discerning the slightest discerning salary.

You just give him a taste of sweetness, and they will swarm and get carried away.

These people belong to the group that are gullible to be deceived.

Of course you don't mean to cheat, you spread sesame seeds to them, and they will obediently leave the watermelon for you.

Don't waste your mind on ineffective persuasion, but make them rush to it with practical actions.

There are many questions, serious appearance, indifferent response, cautious speech, and it is not easy to gain trust Coping strategy: The salesperson should patiently explain to this type of customer, explain the advantages of the product in detail, and put forward various explanatory documents and guarantees to win the trust of the other party. If necessary, the old customer can be a witness to carry out**.

This is a more difficult type of customer, no matter what you say, he is suspicious, from the quality of the product to the quality of the product, and even related gifts. For suspicious people, the best way is to stay away, and when you are enthusiastic, they will immediately feel that you are trying something. Be very polite to him, confirm the unique advantages of the product to him at the critical time, and then be humble but love to buy the attitude, but let him buy more.

For calculating customers, they should report that they should try not to deal with him to deal with the mentality

Of course, such a customer should communicate with him well, and let him know the pros and cons of success or failure, so that he will be convinced.

Answer: Consumer psychological characteristics are divided into 9 types by customers?

1.Neurotic characteristics: Abnormal sensitivity to external things, and lingering, emotionally unstable, and easily excited.

Strategy: Be patient, not impatient, and cautious in your words.

2.Introverted characteristics: life is relatively closed, indifferent to external things, difficult to be convinced.

Strategy: Make a good first impression, pay attention to what you like, wait and see, and take the initiative to say hello.

3.Easy-going characteristics: cheerful personality, easy to get along with, weak inner defense, easy to be persuaded.

Strategy: Be patient in cross-examination, use humorous and witty language, and take the initiative.

4.Characteristics of strong type: resolute personality, careful thinking, serious work, and cautious decision-making.

Strategy: Serious and punctual, rigorous style, introduced by a third party, sincere attitude and enthusiasm.

5.Vain characteristics: like to express themselves, highlight themselves, stubborn, willful, jealous.

Strategy: Find opportunities for the other party to be familiar with topics of interest, express high opinions, and don't easily show your hole cards.

6.Aggressive characteristics: competitive, stubborn, domineering in judging things, conquering desires, and getting used to everything.

Strategy: Be prepared to be pressed step by step, prevent the other party from making additional requests, and do not give the other party a breakthrough.

7.Stubborn characteristics: unwilling to accept new products, unwilling to easily change the original consumption pattern.

Strategy: Convince the other party with sufficient information and data.

8.Suspicious characteristics: Questioning the personality of the product salesperson and doubting the salesperson's words.

Strategy: Maintain a dignified and serious appearance, a cautious appearance, an attitude, and strive to build customer trust.

9.Silent characteristics: Negative performance, cold response to salespeople, prone to deadlock.

The most pro-hospitable and superfluous consumers should take to continue to let him.

Let's use roundabout tactics, or take a deeper route.

I think it's better to use that trial method.

Do a good job of preliminary market research to find out the target customer group, and then subdivide the target customer group, and carry out different marketing strategies according to the subdivided customer group.

1.Assuming the prospect has agreed to buy: When the prospect repeatedly shows up to buy but is hesitant to make up his mind, use the "either/or" technique.

For example, a salesman could say to a prospective customer, "Would you like a light gray car or a silver-white one?" Or rather:

Will it be delivered to your home on Tuesday or Wednesday? This kind of "choose one of the two" questioning skills, as long as the prospective customer chooses one, in fact, you help him get the idea and make up his mind to buy.

2.Help prospective customers choose: Many prospective customers do not like to sign orders quickly, even if they are interested in buying, they always have to pick and choose, and constantly rotate around the product color, specification, style, and delivery date.

At this time, the smart salesman should change his strategy, stop talking about the order for the time being, and enthusiastically help the other party choose the color, specification, style, delivery date, etc., once the above problems are solved, your order will be implemented.

3.Taking advantage of the psychology of "fear that they can't buy it", people often want to get and buy things that they can't get or buy the more they can't get or buy. Salesmen can use this "fear of not being able to buy" mentality to facilitate orders.

For example, a salesman can say to a prospective customer, "There is only one product left, and it will not be available in the short term, and if you don't buy it, it will be gone." Or say:

Today is the deadline for ***, so take advantage of the opportunity, you won't be able to buy this discounted price tomorrow. ”

4.Buy a little first and try it out: If a prospective customer wants to buy your product but is not confident in the product, you can suggest that the other party buy a little bit and try it out.

As long as you are confident in the product, although the number of orders is limited at the beginning, but after the other party is satisfied with the trial, it may give you a large order. This "try and see" technique can also help prospective customers make up their minds.

I'm sorry! We don't produce it, but we do have white, brown, pink, which of these colors do you prefer? ”

Cut the mess quickly: After trying the above techniques, when you can't impress the other party, you have to use the killer steel, cut the mess quickly, and directly ask the prospective customer to sign the order. For example, take out a pen and put it in his hand and say it to him directly

If you want to make money, sign now! ”

7.Learn from a teacher and have a humble attitude: when you try your best to say that your business is not working, you might as well try this method.

For example: "Manager, although I know that our product is absolutely suitable for you, my ability is too poor to convince you, and I throw in the towel." However, before I say goodbye, could you please point out my shortcomings and give me a chance to improve?

Humble words like this will not only easily satisfy the vanity of the other person, but will also eliminate the antagonism between each other. He will point you in and out of order at the same time, and sometimes give you an unexpected order to cheer you up.

8.Indulgence: Some prospective customers are indecisive by nature, and although they are interested in your product, they procrastinate and delay making a decision.

At this point, you might as well deliberately pack up your things and act like you're leaving. This act of pretending to say goodbye sometimes prompts the other party to make up their minds.

They want to buy, they want to wait and find a bargain, or they have another choice.

You have to highlight the merits of the house you have made, subtly tell him that the price is already worth it, or pretend that someone else is looking at the house.

Use the technique of fast tongue to confuse users at once, and pay attention to the use of tone!

Show him the rough room and tell him that the palace was just like this in the beginning. --

Buddha relies on gold, and the house depends on hardcover!