I would like to ask some questions about advertising planning

In fact, this design is almost the same, there is a design eye to look at the problem, then it is very easy, as long as you want to do it, you can do it, as for the treatment, it is very difficult to say, because depending on what you want to do, the salary of various design industries is different, it is still possible to find a job in Shanghai, as long as your positioning is not too high.

You must have strong thinking skills, and you need to have strong logical skills. You'd better travel to many big cities.

The advertising plan is one of the results of the advertising planning activities, and the following issues need to be paid attention to when it is put into practice

Define the advertising objectives: The advertising objectives in the advertising plan must be clear, specific, and quantifiable in order to evaluate the effectiveness of the advertising campaign.

Define your audience: Your ad plan needs to identify your target audience, including their age, gender, income, education, geographic location, and other characteristics, so that you can develop a targeted advertising strategy.

Create a budget: You need to create an advertising budget in your advertising plan to ensure that there is enough funding for the implementation of the advertising campaign.

Choose the right media: In the advertising plan, you need to choose the right advertising media, including newspapers, magazines, television, the Internet, etc., in order to achieve the best advertising effect.

Estimating the effectiveness of advertising: The advertising plan needs to estimate the effectiveness of the advertising campaign in order to adjust and optimize the advertising strategy.

In short, it is necessary to pay attention to the above issues when the advertising plan is put into practice to ensure the smooth development of the advertising campaign and achieve the expected results.

1. The concept of advertising planning.

1) The marketing strategy of the advertiser is the fundamental basis of advertising planning: advertising is an important factor of the marketing mix, which directly serves the field marketing of the advertiser, so the advertising planning cannot be separated from the guidance of the advertiser's marketing strategy.

2) The state planning of advertising has its own specific procedures, which should be scientific and standardized, so as to ensure that advertising planning is not an aimless assumption and a lack of rules and regulations.

3) Advertising planning should put forward the overall strategy of the advertising campaign (activity), and the "advertising plan" that stays at the level of a specific action plan is not advertising planning.

4) Advertising planning is based on market research: Although the marketing strategy of the advertiser has provided the basis for the advertising planning, it is only unilateral from the advertiser, and it is not enough to show the whole picture of the market composed of consumers, products and competitors.

5) The appeal strategy, positioning strategy, performance strategy and media strategy of advertising are the core contents of advertising planning, which must be free from mediocrity and distinctive, but must have the quality of producing actual advertising effects.

6) The results of advertising planning are reflected in the form of advertising planning text.

7) The method of measuring the effectiveness of advertising should be pre-set in the advertising plan.

8) The purpose of advertising planning is to pursue the rationalization of the advertising process and the maximization of the advertising effect. The rationalization of the process means that the advertising campaign (activity) should be in line with the reality of the market and be able to adapt to the development of the market. Maximizing the effect means that the advertising plan should provide strategies and programs that can produce the best advertising effect.

Competitive thinking, this is one of the most important ways of thinking in advertising planning. Competition is the driving force for enterprise development and the core of advertising planning. Shopping malls are like battlefields, and business warfare is a battlefield without gunpowder, but its cruelty and ruthlessness are no less than battles with gunsmoke.

Innovative thinking is not a special function of some people, but an ordinary human ability. As a complex and advanced thinking, it is by no means mysterious and unattainable, and the vast majority of people can be strengthened and improved through learning and training. The more fierce the market competition, the more we need to have new ideas.

Of course, innovative thinking is not made up or whimsical. First of all, it is based on the actual situation, based on the careful analysis and research of the planning materials, and according to the market demand and consumer preferences. The source of success of planners lies not only in exploring the unknown and pioneering and innovating, but also in overcoming the weaknesses of human nature itself, in order to plan an otherworldly classic plan; Secondly, the key to innovation is to be ingenious and different, so as to create a sensational effect.

In China's down jacket market, in the past few years, the "Duck Duck Brand" enterprises occupied the market, "Bosideng" enterprises according to the market demand, a change of "Duck Duck Brand" down jacket fabric, outdated style, only "light", "warm" function of the situation, the introduction of tight, thin waist, colorful a variety of new varieties, deeply loved by young people and the majority of consumers, launched their own brand, won the market.

Advertising planning refers to the process of providing scientific decision-making for enterprise advertising communication and market development based on the marketing strategy and tactics of the enterprise, based on the company's products, target consumer groups, market competition and advertising communication environment, and fully considering the integrity, feasibility, purpose, innovation and efficiency of advertising planning activities.

In China, although advertising planning is currently recognized by most enterprises, there are still relatively few enterprises that can really carry out effective advertising planning. Many works may be creative in terms of artistic conception, but it is difficult to say whether they will achieve the advertising goal. In fact, advertising planning includes almost all the elements that make up an advertising campaign.

It mainly includes: advertising theme planning, advertising performance planning, combination planning, marketing mix planning, etc.

Nowadays, advertising planning is more and more about integrity, continuity and relevance. That is to say, when carrying out advertising planning, we should treat it as a system engineering. Otherwise, any problem in any link may eventually affect the advertising performance.

1. The knowledge of advertising planning is lacking, and the planning strategy of the 20th century is still used in the 21st century.

2. The advertising planning has no novelty, is plain, and cannot attract the attention of the fire brigade.

3. You go to the effective advertising planning agency of the Jindian think tank team** to take a look.

Hehe, let's be popular.

1.Bosses, employees, and customers disagree, and customer representatives do not convey their intentions in place.

2.The plan is long-winded, but there are very few things that are responsible for the customer's money.

3.It is also common for some immortals to dominate the overall situation...

I don't think that's accurate, but if you objectively say that planning is creativity, then I think it's a bit too narrow. It can be said that planning needs creativity, or the main body of planning is creativity, then I think it should be more accurate, but to say that planning is creativity is to define planning in a narrow sense. Planning activities include a lot of content, such as co-ordination, organization, research, analysis, etc., creativity is just a loose or more important part of the planning activities, a plan to master a lot.

Therefore, I think that Chong Fanwu is a creative person, and he will not do planning himself.

Advertising is to sell products or ideas, which can be understood as planning is creativity, wonderful creativity to match products, can be shocking or deeply rooted in the hearts of the people, and the product will be recognized!