What is the focus of an e commerce store?

The focus of the e-commerce store is on the first, this problem cannot be generalized, and it must be analyzed on a case-by-case basis. But no matter what kind of store it is, it can survive only if there is traffic, and all the activities of the store must be aimed at increasing traffic. The high-cost traffic is precisely the first difficulty faced by the store.

The store you are talking about should be a store on a large e-commerce platform like JD.com, **, etc., and there are many details that need to be paid attention to to run a store well. Including store decoration, product details shooting, store traffic promotion and analysis, products, product management, order management and so on. And the focus should be different for stores of different sizes.

From the point of view of the size of the store, if it is a small and medium-sized business, there are not many store members, mainly advertising to buy random traffic, and the decoration of the store is the basic knowledge, and everything must be done well. Customer service should be thorough, and every purchased traffic should be converted into orders as much as possible, and customer service plays a vital role in this process. Of course, the style of the store is the first impression.

If it is a direct sales store of a large merchant, the decoration of the store, **, copywriting, etc. have been perfected, and there is a certain foundation, the main problem he faces is how to manage a huge number of members, how to do a good job in member operation, member management, some through the in-depth customization of CRM Linggou to do a good job in the store's membership operation is also a simple and feasible way. However, high-cost traffic has always been a pain for e-commerce merchants. With the rise of social **, more and more e-commerce companies have begun to think about how to get huge free traffic of social **.

This area may still be explored, and the optimal model has not yet been formed.

Awareness, whether the degree of promotion is high, and whether the positive degree of visible publicity is high enough.

Then there is whether the quality of services and goods is in place. Because no one enters the store, everything is a floating cloud.

Whether the product is correct or not, promoted.

The difference is that ** is a model in e-commerce, which is a B2B model. E-commerce: E-commerce is a transaction process of business activities carried out within the scope of the law with commercial activities as the main body, computer networks as the basis, and electronic means as the means.

The mode of e-commerce is divided into: ABC, B2B, B2C, C2C, B2M, M2C, B2A (i.e. B2G), C2A (i.e. C2G), O2O, etc. **：

**, as a form of e-commerce, is a kind of ability to allow people to make actual purchases while browsing, and through a variety of payment means to complete the whole process of the transaction.

First, it can expand brand awareness.

Second, it can increase the sales channels of the product.

Third, it can also save operating costs.

Fourth, it is not easy to gain customer recognition.

Fifth, it increases the difficulty of communicating with customers.

1) Don't sell products with low profit margins easily, otherwise you will be crushed by other costs, and only with profits can you survive and develop.

2) Products with high profit margins are not necessarily not popular, almost any well-known high-end brand is one with high profit margins and at the same time very popular.