How to improve the ranking of search products, and how to make the brand rank first in online search

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Take optimization as an example, as you know, optimization is done for search engines"Ranking of organic results on the left", so that the keywords get a better ranking on the keyword, so that more potential customers can find you quickly. So how can the majority of webmasters improve ranking optimization?

1. Spiders are extremely active. Judging from the analysis of server log files, the frequency and number of spiders crawling are very large. Interestingly, the number of Chinese pages is not the largest.

In addition, the frequency of spider crawling seems to be related to how well the page is updated. The daily update should attract more frequent visits from spiders.

2. The ranking algorithm seems to pay more attention to the factors within the page. The importance of external links is not very high compared to Google. Mine has been open for less than a month and has very few external links.

3. There should be no factors similar to the Google sandbox effect in the ranking algorithm, or the impact of time on ranking is very weak. My blog's rankings for different keywords appear in search results almost simultaneously, and there is no slowness in trending keywords.

4. In order to rank well in search results, the target keyword should appear on the page in a complete match. For example, if you want your company to appear in front of users searching for "optimization", then on your web page, the words "company registration" should appear completely and consecutively, and not "company" in the first paragraph and "registration" in the second paragraph.

Overall, optimizing rankings is relatively simple compared to Google rankings. As long as yours meets the most basic principles of user-friendliness and search engine optimization, you should be able to rank pretty well.

Optimization: Optimize the content, structure, speed, security, etc., to improve the quality and make it better recognized and crawled by search engines. 2.

Online advertising: Improve brand awareness and user conversion rate through online advertising, including promotion, 360 promotion, WeChat advertising, etc. It should be noted that the above optimization strategies need to be tailored to the brand's own characteristics and target audience, and at the same time, they need to be adhered to, constantly adjusted and optimized for a long time to achieve better results.

Optimization: Optimize the content, structure, speed, security, etc., to improve the quality and make it better recognized and crawled by search engines. 2.

Social optimization: Actively make use of social platforms, including WeChat, Weibo, Zhihu, etc., to increase brand awareness and user interaction by regularly publishing brand-related content. 5.

Online advertising: Improve brand awareness and user conversion rate through online advertising, including promotion, 360 promotion, WeChat advertising, etc. It should be noted that the above optimization strategies need to be tailored based on the brand's own characteristics and target audience, and at the same time, they need to be adhered to, constantly adjusted and optimized for a long time in order to achieve a better effect.

I'm adding that you want to optimize your baby, as long as the baby is optimized, the system will shrink the engine, it will brake, and the retrieval will all you want to learn from the system.

Optimize the baby title and add keywords.

Join Consumer Protection. and then improve your credibility.

Default comprehensive ranking = popularity + sales + reputation + **, where popularity = number of views + favorites.

**The home page casually searches for a product and emphasizes that some product keywords will not affect the ranking before and after, such as ****** underwear, and **** underwear** will not affect the ranking, but the products with high popularity will be ranked first.

New products rank high: what is a new product, a new product is a product that does not exist in the same style and is on the shelves for the first time, the new products are in front, how to put new products on the shelves here involves avoiding the same paragraph, and I will update the tutorial to avoid the same paragraph for you later. The following logo will appear on the shelves of new products, and the new product logo will be retained for 21 days, which is the support period, ranking high.

Public welfare baby ranking high: If you don't set up a public welfare baby, set it up, and set it to a certain weight ranking.

The products that have crossed the shelf time are ranked high, but the weight of this factor has been reduced this year, but it still has a certain impact.

The collection is popular, and the products with high browsing rank high, which is the reason why this is a popular baby.

The weight of the top sales ranking of the baby with high sales has been reduced by more than half this year,**In order to avoid malicious swiping, reduce the weight of the sales ranking. Now products with low sales can also be ranked first.

Credibility does not affect the ranking, and the level of credibility does not affect the ranking, regardless of whether the star store or the golden crown store is ranked, this ranking is fair.

The new store ranks high in other factors, and the new store ranks high, so everyone should work hard in these aspects, mainly to collect popularity, page views, conversion rate, and dynamic scores.

There are many good techniques related to brushing, 8 lotus 5 ponds in February 6 colors and 3 lun altars, which ensure that you will benefit a lot.

Someone asked what the hell is the weight of a single item, can you explain it all at once, don't talk a little bit about it.

Ok, meet you, a total of 8 points.

1: Pit production and the number of payers, this is the first.

All factions are defeated and disturbed by black searches, and they are also played according to this principle.

2: Collect and purchase.

You can understand it as the popularity value.,This 1-2 years of this impact on the weight ranking has also been added.,In fact, many people know this.,Otherwise, how would you arrange a little collection and purchase when you do a search list.,That's not what it means.。

These are the things that almost determine your conversion rate, that is, what everyone calls internal optimization, that is, to optimize these things, no one reviews your product, no one sells and boasts, no one laughs at the atmosphere, people must think you are unreliable, you just click on a top Tmall store, look at people's evaluations, all fake, then you also go to it. Don't ask why people have a business every day, you don't have it, not all of these details are comprehensively decided.

4: The dynamic product score of the single product.

In fact, this is very easy to solve, we don't sell garbage products, and if there is a return and refund, try not to choose any quality problems to return, and the rest can be done whatever you want, you speak politely, customers are willing to cooperate, and actively solve problems for people.

5: It's the category, misplace the category, and then it's over.

6: The new product is marked with a weighter, and you can do it all.

8: It's the micro details of this thing, the current traffic is okay, but the conversion is a little worse, it's better than nothing, and this dusty thing will be a trend in the future, don't everyone become a basic skill, you just twist and pinch to set it.

Basically, the above 8 points are the weight of a single item.

If you have done all these 8 points and find that you still can't support yourself, there are only 3 ways.

First: the product is not good, re-select.

Second: Go directly to the electronics factory to work, be flexible with your hands and feet, and be full.

I won't say what the third is, you can guess for yourself.

Finally, I wish you a lot of money.

10 years of e-commerce, 6 years of traditional hardware stores, 4 years of blue ocean single stores

Feel free to reply in an informal format.

Ask questions.

Many ** merchants hope that they can get a good ranking after the product is put on the shelves, so they will do some promotion and drainage. However, in many cases, spending money to promote the effect can not achieve their expectations, in fact, this may be a lack of good skills. So, how to optimize the product search ranking?

What are the foundations?

If the weight of the store is low, don't choose big words and hot words, you won't get a good ranking. In the future, if the weight of the store is increased, you can re-optimize the product title and use big words to attract traffic. Because after you re-modify the product title, the system will re-capture the title data, and if you blindly optimize at this time, it will easily lead to a decline in ranking.

So even if you want to change the title, you have to revise it again after a while.

Some of the new products of the merchant are seasonal, and they will be warmed up in advance before the peak season, so it is also a good choice to lay a good foundation for the new products, and the promotion fee is relatively low, which can also attract old customers to return to the store to browse the goods and increase the weight of the store. As long as you do a good job in product titles, detail pages and other product internal skills, you can use paid promotion to bring more ** volume, and after the crowd enters the store and converts, it will drive the increase of search traffic.

It is difficult to have a new product at the beginning, so event promotion is an important part of traffic. At this time, it is recommended that businesses sign up for some activities with category differentiation for new products, ** participate in **category activities, and furniture will participate in very home activities. Because the big event will bring all kinds of crowd traffic to the new product, it is easy to disrupt the crowd label.