How can businesses effectively advertise, and how can businesses deliver online advertising?

How should the company's advertising be placed, and the corporate tax burden is the lowest.

We placed advertisements on Douyin, and slowly found that there are still a lot of benefits, which is very suitable for small and medium-sized entrepreneurial enterprises. There are many ways to advertise.

First Caution: Charge based on click-through rate. The charge is not high, according to the 1,000 clicks.

Second: Fees are charged based on the submission rate. For example, if you want to recruit ** businessmen and franchisees, you can deduct the fee according to the submitted ** information. This kind of advertising can be said to receive absolutely accurate customers, depending on whether you can retain them later.

Third: app open ads. It is divided into the same city and the whole country, and can be accurately positioned in the city, which is generally suitable for stores, tourist attractions, or big brands, such as various cosmetics, mobile phone holes, etc., and some charges are as high as tens of thousands or thousands per day. Look at the delivery region.

In short, I think it is more cost-effective to advertise on Douyin and Toutiao, first of all, Douyin will actively find your target customers based on big data, so as to avoid a lot of unnecessary cost investment.

The choice of advertising depends on the marketing strategy of the business, which in turn depends on the image of the company itself, the image of the product and the target customers. Here are a few things to consider when deciding on a format for your business to advertise:

Which channels are better able to reach customers, what are the most common forms of advertising that target customers are exposed to, and what are the most acceptable forms of advertising? Choose a channel that is likely to have a high reach and a high conversion rate.

Different products also determine different advertising channels. Online pays more attention to SEO, social**, **, etc.; Next to the disadvantages, there are store operations, billboards, and offline marketing activities. The difference in products will be combined with online and offline marketing to varying degrees.

The company's resources, budget, whether there is self-promotion, old customers and other conditions also determine the way of corporate advertising.

1. There is a saying in the advertising industry that goes like this: "I know that at least more than half of my advertising dollars have been wasted, but I don't know what is wasted in?" "It's about the huge waste caused by improper advertising.

How to use the money on the "blade" of advertising, so that every penny of the enterprise can be effective?

2. Generally speaking, when an enterprise chooses media for advertising, it is necessary to make a decision based on the current and long-term development strategic goals. For example, when a new product is launched, in order to attract social attention and impress dealers, it is necessary to consider choosing mainstream financial media. If you want to boost terminal sales, you should consider choosing mass media in the target market, such as local TV and newspapers.

After determining the general direction of which media to choose, it is necessary to evaluate all the ** of the same type of Xian Shen Li, and the specific reference indicators are: circulation, total audience, effective audience, demographic characteristics, regional characteristics of the media itself, unit cost of advertising, time period of advertising, etc. This section focuses on the effective audience, the unit cost of the advertisement, and the time slot of the ad.

3. Effective audience refers to those who are more concerned and sensitive to the content of their advertising demands among all audiences of the media. In the total audience of the media, a specific ad is appealing to a specific group of people, and these groups only make up a part of the overall audience, which is the effective audience. The main reason why some companies have little success in advertising is that their target audience is only a small part of the total audience of the medium.

For example, many young people love to watch Phoenix Satellite TV's "Military Intelligence Observation Room" every Wednesday night, and if you insert advertisements such as off-road motorcycles and game software, the effect will definitely be wonderful. However, if FMCG advertisements such as "Daquanyuan" and "Guangze Milk" are inserted, no matter how good the advertisements are, I believe that the advertising effect will be greatly reduced.

For the same advertisement, if the audience of the media is mostly self-defeating, then the benefit obtained by it is good, and vice versa, it is low.

4. Appropriate platform, based on the coverage and comprehensive needs of advertising, integrated marketing agencies came into being, and advertising companies can choose whole-network marketing or single-platform marketing according to their own actual conditions, and are result-oriented.