How to do precision marketing of health care products? What is precision marketing?

Precision marketing is one of the core points of the network marketing concept with attitude on the basis of precise positioning and relying on modern information technology means to establish a personalized customer communication service system and realize the measurable low-cost expansion of enterprises.

Precision marketing is also the key to enterprise marketing in today's era, how to achieve accuracy, this is a systematic process, some companies will do a good job in the corresponding enterprise marketing analysis, marketing situation analysis, crowd positioning analysis through marketing, the most important thing is to fully tap the appeal points of enterprise products, to achieve precision marketing in the real sense.

The meaning of precision is precise, precise, and measurable. Precision marketing appropriately reflects the deep meaning and core idea of precision marketing.

1. Precision marketing is to break through the qualitative limitations of traditional marketing positioning through quantifiable and accurate market positioning technology.

2. Precision marketing uses advanced database technology, network communication technology and modern highly decentralized logistics to ensure long-term personalized communication with customers, so that marketing can meet measurable and controllable precise requirements. Get rid of the high-cost shackles of traditional advertising communication, and make it possible for enterprises to grow rapidly at low cost.

3. The systematic means of precision marketing maintain close interaction and communication between enterprises and customers, so as to continuously meet the individual needs of customers, establish a stable loyal customer base of enterprises, and realize the value-added of customer chain reactions, so as to meet the needs of long-term stable and rapid development of enterprises.

Fourth, precision marketing with the help of modern, efficient and widely dispersed logistics enables enterprises to get rid of complicated intermediate channel links and dependence on traditional marketing modular marketing organizations, realize personalized care, and greatly reduce marketing costs.

Precision marketing. Precision marketing is when companies need more accurate, measurable and high return on investment marketing communications, marketing communication plans that are more focused on results and actions, and an increasing focus on investing in direct sales communications.

What kind of marketing model can be defined as precision marketing? The three essential elements are indispensable.

The first is precision: the more accurate the goal and the better the resources, the more effective the marketing can be to achieve twice the result with half the effort. Secondly, clever promotion strategies and subtle penetration. The third is the collection and research of market intelligence.

Precision marketing is one of the core points of the network marketing concept with attitude on the basis of precise positioning and relying on modern information technology means to establish a personalized customer communication service system and realize the measurable low-cost expansion of enterprises.

It's the need for more precise, measurable and high-ROI marketing communications, a more outcome- and action-oriented marketing communications plan, and an increasing focus on investing in direct sales communications.

Hello, happy to serve you: precision marketing means: on the basis of precise positioning, relying on modern information technology means to establish a personalized customer communication service system, to achieve a measurable low-cost expansion of enterprises, is one of the core points of view in the concept of network marketing.

Companies need more precise, measurable and high-return marketing communications, marketing communications programs that are more results- and action-oriented, and an increasing focus on investing in direct sales communications. Precision marketing has three levels of meaning: first.

First, the precise marketing idea, the ultimate pursuit of marketing is marketing without marketing, and the transition to the ultimate idea is gradual precision. Clause.

Second, it is to implement precise system guarantees and means, and such means are measurable. Clause.

Third, it is to achieve the enterprise goal of low-cost and sustainable development. Precision marketing is also the key to enterprise marketing in today's era, how to achieve accuracy, this is a systematic process, some companies will do a good job in the corresponding enterprise marketing analysis, marketing situation analysis, crowd positioning analysis through marketing, the most important thing is to fully tap the appeal points of enterprise products, to achieve precision marketing in the real sense. Precision marketing is a very fashionable marketing term nowadays.

It roughly means to make full use of a variety of new ** to push marketing information to a more accurate audience, so as to save marketing costs and maximize marketing effects. The new style here refers to ** in a general sense in addition to newspapers, magazines, radio, and television. Thank you for your trust, the above is my reply, I hope it can help you, I wish you a happy life.

Precision marketing is based on precise positioning, relying on modern information technology means to establish a personalized customer communication service system, to achieve more accurate, measurable and high return on investment marketing communication, to be able to target customers with products and services targeted, improve the success rate of transactions, rather than like traditional marketing behavior.

To a certain extent, precision marketing can be achieved through the definition of user attributes.

The user's attributes can determine the user's consumption direction, different users have different attributes, we must have a certain understanding of the user's attributes, in order to stereotype and characterize your users.

The user attributes mentioned here are attributes in a broad sense, that is, attributes such as the user's punching age and gender, or they can also be attributes defined by the analysis model for the user. The user's attributes are categorized as follows:

Qualitative is embodied in the division of user value by the enterprise, such as a text file called "diary", which document should we put it into? Operators who have good habits with computers may put this document in a dedicated directory for easy searching. However, if we put a frequently used document in a deeper directory, it will be more troublesome for us to find it or even forget or delete it, and the same is true when we classify users by attributes, so as not to forget or ignore important users.

When classifying user attributes, you can construct a "user attribute classification tree" by imitating the above-mentioned file storage classification. It can start from the first root node, and constantly refine and mine new users, and the root Qin judgment node refines several sub-nodes, and the sub-nodes are endlessly refined to more grandchildren. Each different node is the user attribute category that we divide, and when it can no longer be subdivided, the disgusting pants node at this time becomes a "leaf node" in this "tree".

The nodes of this "tree" represent the user attributes that are divided, for example, the items purchased across long-distance distances are divided into long-distance structures and long-distance habits, and then the long-distance structure is divided into long-distance A items and long-distance B items, so that they do not need to be further refined.

So the long-distance structure is the "category" of user attributes, and why is Class A long-distance called "attributes"? If you analyze for a long time, you will find that although there is no trend of subdivision of "long-distance within A" at present, it does not mean that it will not be refined in the future, for example, the transportation route of the product will be lengthened in the future, and it will be transported from the east to the west. Now this attribute is not refined because there are no new long-distance needs to appear, but if there is such a demand, the enterprise will not be in trouble.

Then the attribute of "intra-A long-distance" is divided into many categories.

It can be seen that this attribute classification is different from the classification of documents and books. The classification discussed here is the classification of the type and spatial distance of the products purchased by the user, and if the enterprise classifies these attributes, these attributes will be slowly refined over time in the near future. Books and documents are things that people have a clear concept of, while "user attributes" are things that do not exist in people's concepts.

Accurate sales is to establish a personalized customer communication service system based on accurate positioning and modern information technology to achieve measurable and low-cost expansion of the road to expansion! In other words, companies need more accurate, measurable, and higher-return investment marketing communications, more results- and action-oriented marketing communication plans, and investment in direct marketing communications. On the basis of a full understanding of customer information, targeted product marketing according to customer preferences is a new marketing trend.

After mastering certain customer information and market information, direct marketing and database marketing are combined. Genlingzi has carried out market segmentation according to the concept and structural framework of precise marketing, helping enterprises and institutions to gain competitive advantages in the fierce market competition. At present, more and more enterprises and institutions are using the marketing model of "precision marketing" to accurately find the needs of target customers, so as to shorten the distance between themselves and specific customers.

Precision marketing has three meanings:

First, the concept of precise marketing. The ultimate pursuit of marketing is not marketing, but gradual precision is a transition process.

Second, it is necessary to implement precise institutional guarantees and means, which are measurable.

The third is to achieve the goal of low-cost and sustainable development of enterprises.

The core concept of precision marketing.

Precision means precision, precision and measurability. Precision marketing appropriately embodies the deep meaning and core concept of precision marketing.

Precise marketing is to break through the limitation that traditional marketing positioning can only be qualitatively carried out through quantitative and accurate market positioning technology. Only by accurately differentiating the market can we ensure effective market, product and brand positioning. With the help of modern and accurate marketing technology, we can ensure long-term, personalized communication with our customers.

Getting rid of the shackles of the high cost of traditional advertising and dissemination has made it possible for enterprises to grow rapidly at low cost. Precise marketing system means, maintain close interaction and communication between enterprises and customers, constantly meet the personalized needs of customers, establish a stable and loyal customer group, realize the expansion of customer chain reaction, and realize the needs of long-term, stable and rapid development of enterprises.