What skills do you need to do bidding, and what exactly does bidding do?

Bidding requires data analysis and patience.

1. Compare today's yesterday and today's last cycle today, display, consumption, clicks, unit price and other situation analysis.

reason, and work out tomorrow's ad placement.

3. Analyze the consumption of various diseases in each period.

4. Analyze the amount of consultation in each period.

Data for bidders to know:

1. The quality of the account.

2. The consumption of the account.

3. The total number of consultations, and the amount of effective consultations.

5. Make an appointment for the number of visits.

6. The amount of consultation through various channels.

7. Understand the bidding situation of competitors. As a healthcare bidder, it's best to understand data analysis and keys.

Word strategy. Some common sense that bidders must know:

Impressions: The number of creative impressions, one purpose is to improve the hospital brand communication rate, and the other purpose is to increase.

Inquiry: The number of people who communicate with the customer service staff in real time, and the potential customer is worried about his illness and wants to seek relief.

Comfort**. Appointments: the number of appointments, whether the consultant solves the problems of potential customers and effectively guides the appointment.

Click-through rate: The ratio of clicks to impressions, and the ranking improves by optimizing the creative.

Conversion rate: the ratio of the number of inquiries to the number of clicks, improved by optimizing the landing page, page layout, web page open.

speed and so on.

Reservation rate: The ratio of the number of people making appointments to the number of inquiries is improved by improving consultation expertise and skills.

staff return visit and so on.

Look at your question, it's like a pure white, in this case, I'll give you a layman's talk.

First, let's understand how bidding works. For a business, bidding is a form of advertising that uses search engines to get traffic. For example, if you search for the word "education promotion", the institutions that have done bidding ads and purchased this keyword will automatically be displayed on the search results page by matching the corresponding keyword.

The top three of the mobile phone, the top five of the computer, look carefully, with the advertising logo, that is the bidding advertisement, and then quietly you click on an advertisement, you will enter the official website of a training institution, **within**customer service will take the initiative to communicate with you, then if you do have the intention of improving your education, through communication to decide to sign up, then this is the enterprise through the search engine drainage to the final transaction. The approximate process is that netizens search - display ads - netizens click - visit the official website - ** communication - transaction.

Knowing the basic disadvantages of the original stool, it is not difficult to understand what we want to do, which can be roughly divided into 3 modules.

Account Operations. 1- Price adjustment:

Through the above, I learned that if the advertisement wants to have clicks, it must at least be displayed, or the higher the ad ranking, the greater the possibility of being clicked, so how to show it up, or how to rank higher, this is a bidding process, such as the word education promotion, you out of 1 block, I out of 2 block, then I may be ranked first, you are second, but there are too many bidding ads, and each company has tens of thousands of keywords, then the bidder needs to monitor the ranking of keywords every day, And adjust ** in real time, so that these keywords are in a reasonable ranking.

2-Matching: It is also necessary to ensure that the words searched for the network name of the Zao clan certificate are corresponding to the matching words, such as free promotion of academic qualifications, matching to improve academic qualifications, it is unreasonable, we do not provide free academic qualifications, then we need to block these irrelevant words every day.

3- Creative writing.

It can already be displayed through price adjustment advertising, so how to show multiple ads at the same time, how to make netizens click on your ads, not someone else's, which requires us to write a good advertising copy, so that netizens have the desire to click.

Summary: For an old account, the basic operation every day is mainly to adjust the keyword bidding and block irrelevant traffic, which is not difficult, because the number of keywords is huge, but the workload is large. Creative writing requires a little bit of copywriting and an understanding of the industry, including competitors and your own company's strengths.

Others: Data analysis, this will not be explained in detail, it is probably to do data support for our account operations, such as the creative level, it is difficult for you to judge which creative is more attractive to clicks without looking at the data, and other latitudes, such as conversion rate analysis and so on.

Answer: Any natural person (market entrant) or institution that can hold an A-share account in accordance with the law can participate in the call auction.

What does Call Auction mean?

Answer: "Shanghai ** Exchange Trading Rules".

Call auction refers to the one-time centralized matching of purchase and sale declarations accepted within the specified prudent failure time.

In the case of a set of wide objects and a bidding process, the principle of determining the transaction is as follows:

a) the maximum volume that can be achieved;

2) ** declaration higher than the ** and lower ** sell declaration of all transactions;

3) At least one of the same buyers or sellers has completed the transaction in full.

If two or more bids meet the above conditions, the bid with the smallest untraded volume shall be considered a transaction; If there are still more than two applications that make the smallest untraded volume meet the above conditions, the median price is the transaction.

All transactions in the call auction are filled with the same **.

Learn from the experience of the masters!