How to manage your bid outsourcing account more effectively

For the bidding account management, first look at whether the promotion area of your own promotion account is correct, if the promotion area is normal, you need to modify the promotion area correctly, your potential customers are mainly in that region, set up the bidding account corresponding to the promotion area on the Aohui network, and see if it is reasonable to set up the promotion time period, if the promotion time period is not set correctly, you need to re-set. In the bidding account management, take a look at the keywords of your own promotion account but do not bring the promotion effect, no consultation, remove these keywords that are not there, you can ensure a good promotion effect to a large extent.

SEM Managed Service Content.

1. Comprehensive diagnosis of accounts: Yunqibang bidding hosting analyzes and diagnoses accounts from six levels: account, plan, unit, keyword, creativity and data, and accurately finds out the unfavorable factors of marketing and promotion effect.

2. Optimize the account structure and settings: 1) Account structure optimization: Yunqibang bidding hosting is based on the effect, according to the diagnostic report, optimize the account structure to ensure that these keywords have a high correlation with the idea.

2) Optimize the delivery area, reasonably set the delivery area according to the data analysis, and reduce the area with high consumption and low consultation; 3) Optimization of delivery time.

3. Creative writing: On the one hand, high-quality creativity can attract the attention of netizens and improve the click-through rate, and on the other hand, it is also conducive to enhancing the relevance of search terms, keywords and ideas, thereby improving quality.

4. Landing page optimization: The selection of landing pages should be different according to the user's purchase intentions, and Yunqibang bidding hosts to set the landing page for each keyword, and add parameters to effectively track and analyze the conversion effect of the landing page corresponding to each keyword.

7. Data analysis: Daily, weekly, and monthly data analysis of Yunqibang to effectively manage the promotion account based on results.

The first step in establishing a new account structure is keyword expansion, screening, and word segmentation. According to the types of products and services, in the specific subdivision of related categories, "keywords" are tools that can bring user traffic and potential customers to the first category, and the keywords we collect cover searchers as much as possible.

2. Creativity The basic principle of creative writing is to ensure that the sentences are smooth, concise and concise, and cover wildcards.

High-quality creative can improve the relevance between keywords, search terms and creativity, and at the same time, Aohui Network can also improve the quality of keywords, promotion units and the overall structure of the account. It can also attract the attention of more searchers, increasing click-through rates and clicks. High-quality creative writing should be carried out around two key points.

3. Landing page.

The landing page is the first page that searchers enter after clicking on the promotion results, of course, this page must be associated with keywords, and it is best that the landing page is highly matched with creativity and keywords. Because the relevance of keywords to landing pages also affects the quality of keywords and accounts, and of course, the conversion rate.