What are the reasons for the unsatisfactory effect of bidding outsourcing?

We need to study the keywords with high conversion rate and improve the promotion effect through long-term data analysis on the Aohui network. If the selected keywords are too broad, then although the number of clicks is high and the cost is high, the conversion rate is low, and the promotion effect is not very good.

Second, the problem of its own.

Although the traffic has been successfully introduced through promotion, and it is also a real target user, the user sees that your **product is not the product or **product that the user needs. The description is not engaging enough for the user. Therefore, before looking for other reasons, it is necessary to analyze whether the quality of your content and the description of the product meet the needs of readers.

3. Promote the description of the problem.

People see your company through the searched keywords and don't click on them. The reason may be that there is a problem with the promotion description, and if there is a problem, then it will affect the user's click-through rate and also affect the conversion rate.

Fourth, the time and region of advertising.

Some companies don't understand bidding promotion at all, and don't consider the time and area of the promotion ad at all, which is a big mistake, choose the time that the target user may see and the area where the target user is located, so that you can accurately capture the customer and promote the transaction.

Both partners will have an impact on the effectiveness of bidding outsourcing.

Party B: 1The level of experience is not high.

2.The work arrangement of the management staff is unreasonable, and one person manages too many customers.

3.Poor communication with Party A.

Party A: 1Pat your head and command the manager.

This situation is very common in businesses for the following main reasons:

1. Fierce competition in the industry;

3. The management is too extensive;

4. Only bidding, the brand influence of the enterprise is too small.

2. Accurately locate customer groups;

3. Clarify the core needs of customers;

4. Not only do bidding, bidding can only bring you the same traffic as others, but can not improve the conversion rate, it is recommended to carry out overall planning and create a corporate Internet image recognition system.

Withdraw, or want to swipe traffic like that!

I don't know the products I promote, and I can't cooperate effectively with other departments of the company. Communication is not timely, and various reasons are superimposed, resulting in a low conversion rate of outsourcing.