What is the key to developing new categories? How to develop new categories?

What are the factors that contribute to the success of new product development?

1. Develop a unique product, differentiated service can always bring the favor of customers.

2. Listen to the voice of the customer, not what you think, but what I think. Have a market-driven and customer-centric new product development process.

3. Do a good job of preliminary preparations, and do it fully. This includes, but is not limited to, market research, business analysis, brainstorming, and innovation. All things are foreseen, and those who are not prepared are wasted.

4. Determine the product scope as soon as possible to prevent the project from spreading, especially to prevent the idle hands of decision-makers or core customers.

5. Spiral development. Ensure that the product is correct by repeated corrections.

6. According to the rule of 2 8, product positioning should be the first. Be a trailblazer, not a follower, especially for Internet products.

7. Perfect marketing preparation and marketing support.

8. Work overtime to seize market opportunities.

1.Define the origin population 2Define the origin market 3Focus on the channel (Xiamen) Kessler, and is committed to building a century-old brand of the enterprise.

The development of new products is conducive to the growth of enterprises. Since any product has an introduction period, a growth period, a maturity period and a decline period, therefore, in order for an enterprise to grow, it is necessary to develop and improve new products.

The development of new products can maintain the competitive advantage and competitive position of the enterprise. As long as any product enters the late growth period, it will generate huge profits, and also attract a large number of peers to enter the ranks of competition, which will inevitably cause the profit margin to be greatly reduced. At this time, a successful enterprise should seize the opportunity to develop new products.

The development of new products is conducive to making full use of the production and operation capacity of enterprises. Because in the total fixed costs.

Under the same circumstances, the development of new products can improve the resource utilization rate of enterprises, so that the cost of products is reduced, and the development of new products is conducive to enterprises to better adapt to changes in the environment.

The development of new products is not only conducive to the growth, progress and competitiveness of enterprises, but also to make enterprises and society, the natural environment.

Therefore, in order for enterprises to flourish and be competitive in the market, it is necessary to fully grasp the opportunity to develop new products.

Hello subject, in a word, it is to live or live better. One is the life cycle of products with the development of new technologies and the fierce competition in the market.

The beginning is getting shorter and shorter. Gone are the days when one product, one model, sold well on the market for several years. Therefore, enterprises must assess the situation in order to be more competitive in the competitive environment of professional market.

Second, in the market, whoever creates a new category will have the initiative in the market and will be in a favorable position in the competition. On the contrary, they are in a disadvantageous position and face the danger of losing the market.

Third, the development of new categories and opening up new business areas is one of the elements of enterprise competitiveness. As the first brand in China to focus on creating new categories for enterprises, Howell provides consulting services for enterprises with a unique eight-piece system to help enterprises build leading brands. Hope.

This is the essential requirement to enhance the market competitiveness of products. As long as we continue to develop new products, we can continue to meet the ever-changing market demand, improve competition, and be in a favorable position in market competition.

Set demand, draw the original drawing, confirm the product positioning, produce samples, try, adjust, confirm the final, mass production.

There are many good ways to develop new categories, which are conducive to promoting the development of society and the future of their own enterprises. Although the cost of cavity is very high, once the development is successful, it is particularly beneficial to its future development.

How to develop new categories, the first step: market research, development feasibility assessment, and new product approval.

Focus: The needs must be clear, 1. The formation of ideas.

2. Screening of ideas.

3. Business analysis.

4. Product entity development.

5. Formulate a plan for the production of Congkai and the promotion of sales.

6. New products enter the market.

There are generally three ways to develop new products: self-development, technology introduction, and combination of self-development and technology introduction.

1. Self-developed. With originality, it is based on the domestic and foreign market conditions and the user's use requirements, or for the existing problems of the existing products, fundamentally improve the principle and structure of the product, and carry out research on new technologies and new materials. On this basis, new products with the characteristics of the enterprise are developed, especially the development of new products or new products.

2. Technology introduction. The act of an enterprise, research unit, or institution in a country or region obtaining advanced and applicable technology from an enterprise, research unit, or institution in its own country or region in a certain way.

3. Combination of self-development and technology introduction. Combining the above two, we can better originality, and combined with new technologies, we can develop new products with more guarantees.

New product development refers to a series of decision-making processes from research and selection of products that meet market needs, to product design, process manufacturing design, and to normal production. Broadly speaking, new product development includes not only the development of new products, but also the improvement and replacement of old products. New product development is the key content of enterprise research and development, and it is also one of the strategic cores of enterprise survival and development.

In order to facilitate the analysis and study of new products, they can be classified from multiple perspectives.

1.Classified by new product innovation program.

New products. It refers to products that are produced using new technologies and principles.

Improve new products. It refers to a new product that adopts the corresponding improvement technology on the basis of the technology and principle of the original product, so that the appearance and performance have a certain progress.

Replace with new products. New products that adopt new technologies, new structures, new methods or new materials to make great breakthroughs on the basis of the original technology.

2.Categorized by the characteristics of the location of the new product.

New products by region or enterprise. It refers to the products that have been produced in other regions or enterprises in China but are produced and sold for the first time in this region or enterprises.

Domestic new products. It refers to the products that have been successfully trial-produced in foreign countries but are still produced and sold for the first time in China.

International New Products. It refers to the products that have been successfully developed and put into production and sales for the first time in the world.

3.Categorized by how new products are developed.

Technology introduction of new products. It is a product made by directly introducing mature technology existing in the market, so as to avoid the difficulty of weak development ability.

Independent development of new products. It refers to the products that are independently developed and manufactured from the product functions required by users, exploring the principles and structures that can meet the functional needs, and combining the research of new technologies and new materials.

Mixed-development products. In the process of developing new products, there are both directly introduced parts and independently developed parts, and the two are organically combined to create new products.

Depending on what kind of product you are developing, such as electrical appliances, internal temperature rise, withstand voltage test, leakage current test, ground resistance test, and power deviation test are all necessary tests!

New product development: from the beginning of researching and selecting products that meet the needs of the market to the normal production decision-making process.

Constantly develop new products.

BAI is the formation of competitive advantage DU

a major factor. How to shrink

A short new product development cycle is the key to the successful launch of new products. The concept of a new product used in marketing is not understood from a purely technical point of view, and a product is considered a new product as long as it is different from the original product in terms of function or form, and brings new benefits to customers. The essence of new product development is to launch new products with different connotations and extensions.

For most companies, it's about improving an existing product rather than creating something completely new.