Many celebrities have entered the catering industry, is this a number of investments?

When a star chooses to enter the catering industry, it must be an investment.

First, make money in a timely mannerCelebrities also know that they can't be popular all the time. For their future life, celebrities also need to find another way to make a living for themselves.

Celebrities only have money and fame, and if you want to find a good way out for yourself, you need to make a fuss about money and fame. This is also the original intention of popular stars to choose to enter the catering industry, and celebrities also want to cultivate their own catering brands when they are the hottest. In this way, celebrities have no worries about their future.

Second, the threshold of the catering industry is lowThere are many ways for celebrities to choose investment, but not every field of celebrities can play. Although celebrities have a lot of money, they also want to get higher returns with minimal investment.

In many investment areas, the catering industry not only has a low threshold, but also does not require a lot of money to invest. As a result, many celebrities have chosen to enter the catering industry to pan for gold.

You think that the early stars only need to invest part of the money to open a catering store, and then use their influence to promote the store. If you do it well, you can increase the number of investments and stores. Or take the development direction of the franchise chain, which is also a good choice. <>

3. The low threshold of the catering industry has provided a basic possibility for many celebrities to enter the catering industry. What's more important is that there are already celebrities who have made achievements in catering.

The role of role models is huge, and since someone can gain a foothold in the restaurant industry, others will flock to it. Among the many celebrities, Ren Quan is the best in the catering industry. The success of Ren Quan's operation of "Hot No. 1" also allows more celebrities to see the business opportunity to make money.

It's really a lot of investment, because you don't know which cloud has rain, and you can just try every project, and you may be able to make a lot of money.

Many celebrities enter the catering industry, which is considered a number of investments, celebrities are also ordinary people, when they are popular and when they are not popular, their money comes and goes quickly, and their expenses are greater than ordinary people, and it is very important to have a side business.

At last. Because he is already in the entertainment industry, investing in catering is considered a number of investments.

In China, many Chinese people are very particular about eating, and feel that every meal they have to eat well, eat well, and eat happily. It is precisely because Chinese attach great importance to eating that China's catering industry is extremely developed, and there are many hotels and restaurants in every city. In China, not only ordinary people like to invest in the catering industry, but even celebrities also like to invest in the catering industry.

Many stars in the entertainment industry have opened their own catering brands. So what is the reason why celebrities always like to invest in the catering industry? Here's what I think:

1. Celebrities like to invest in the catering industry because the catering industry is profitable.

As a very profitable industry, the catering industry will definitely be able to earn a lot of profits if it is run well. Therefore, celebrities saw that the catering industry was profitable and could bring huge profits to themselves, so they began to invest in the catering industry and make their own catering brands.

Second, celebrities can also use their celebrity effect to attract customers to their restaurants.

Many F&B brands will invite celebrities to endorse themselves, improve their brand image, and attract more customers to their stores. Limb matching and celebrities are precisely because they have a celebrity effect, so instead of promoting other people's stores, they should promote their own stores. Therefore, because celebrities have a celebrity effect and can attract more customers to their stores, they will invest in the restaurant industry one after another.

3. I hope that celebrities can do their own work first.

Many celebrities can't sing or act well, but they are very keen on investment, not only opening their own catering brands, but also learning to make various investments. Such a star will only make the entire entertainment industry more turbid. I hope that celebrities can do their jobs first and then talk about other things.

Celebrities always think that the threshold for investing in the catering industry is low, the investment is small, and the return may be fast, they feel that the catering industry is an industry with broad market prospects, and they are willing to spend money to give it a try.

Because the development prospects of the catering industry are relatively good, and the catering industry is also very profitable, the starting point is relatively low. There can be chain brands.

Because the catering industry makes money very quickly, the procedures required are relatively simple, and it is a profiteering industry.

The more direct explanation is 4 words: Rong Pi Cha Nian is easy to make money.

Hot pot is a business with relatively high gross profit and net profit in the catering industry, and the ** pot restaurant is very inclusive, many ingredients can be made into hot pot, hot pot restaurants based on special ingredients such as hairy tripe and coconut chicken, and traditional hot pot restaurants based on beef and mutton.

In such an era where everything can be hot pot, it is easy to open up the situation locally by doing hot pot business and star effect.

Moreover, there is no need for a skilled chef to make hot pot, and the store operation only needs to do a good job in the first chain, and the strict implementation of standardized operation can ensure the healthy operation of the store.

There is another interesting thing in the situation of celebrities gathering ** pot shops, that is, the capital behind the stores opened by many celebrities comes from the same company.

Celebrities don't have to worry too much about technology and operation when opening this kind of store, operation, publicity, and technology are all operated by special departments on the capital side, and celebrities only need to output their personal IP value.

The model of opening a celebrity store is actually different from that of our ordinary entrepreneurs to open a store to make money, the daily income is only a part, and more of the proportion of profit actually falls on the franchise fee, with the blessing of star influence, coupled with factors such as fan economy and so on, there are actually many people who open this kind of celebrity hot pot franchise store.

After opening the store, some first-tier cities and second-tier cities have a large number of places, and this kind of star hot pot restaurant is indeed operating quite well, but some of the problems of not many of them themselves, coupled with other factors, there are many bleak holes after the store is opened.

From 19 years of dismal earnings to later headwinds, the hot pot project of Xianxzhuang has opened more than 500 franchise stores in one year, with a profit of nearly 200 million.

Therefore, with such an easy-to-make and easy-to-operate business, how can celebrities not like ** pot shops?

Celebrities all like ** pot shops.

The reason that our first reaction can think of is probably that the threshold of hot pot restaurants is low, the investment amount is small, and the profit margin is large. But I think the most important thing is the sense of crisis of the stars themselves. Especially in recent years, the rise of small fresh meat and small flowers has accelerated the change of stars in the entertainment industry, and the "flowering period" of stars is also obviously shortening.

Therefore, we found that many celebrities start to invest in side hustles, and when they enter the catering industry, they are generally in the midst of a prosperous career.

The biggest advantage of celebrities choosing to open restaurants is that they have their own publicity effects, and they have a natural advantage in terms of quantity. Because a certain fan base is destined to be its first stable source of customers, and when he is the most popular, it is also the time when this advantage is maximized.

Take Huang Lei and Meng Fei's hot pot restaurant as an example, it was overcrowded when it first opened, and most of the customers were fans who came to visit. Even if it is generally higher than the market price, the cheapest pot bottom starts at 80 yuan, and the ** of the dishes is even more expensive, 198 yuan for fresh hairy tripe, and as high as 398 yuan for wagyu beef, but even so, it can't stop the business from booming.

An apt analogy can be made, if you and the celebrity open an identical restaurant in the same road section, and the traffic of the celebrity restaurant is several times that of you, this is the fan effect. Celebrities are also very able to take advantage of their own advantages, and hot pot restaurants are one of the few delicacies in the catering industry that are not restricted by geographical calls and are loved by people all over the country, so they have naturally become the favor of star investors with their own funds, fans, and traffic.

The reason why the celebrity ** pot shop shows that Shen stars like to invest in the catering industry is because they themselves have traffic and fame, and there must be many people in the store they open who choose to check in and go to Duan Huaisui to eat, so they can make more money, which is also a kind of commercial mind.

The catering industry is an industry with a relatively low threshold, compared with scientific research, finance and other industries that require high-level professionals, it is relatively easy to get started, and there is a star effect, which is more attractive.

Because there is no threshold for catering, basically find a store, hire a chef, and recruit a few employees.

Because the development of the catering industry is relatively good, people can not buy clothes to search for the bureau, noisy but not not eat, the catering industry is also necessary for life, so it will invest in the catering industry.

I think that the market of hot pot is drier than that of Daliang, hot pot almost does not use chefs, and hot pot laughing scum does not need chefs, so that the cost of reducing the collision bureau is less, and then its gross profit is still relatively large.

Low investment, high income, high threshold, simple operation, celebrities can also use their popularity to attract customers and bring publicity effects.

Because the catering industry is more profitable than other industries, and the money comes relatively quickly, celebrities are keen to invest in the catering industry.

The star ** pot shop is mainly because he usually likes to eat, and the ** pot shop is also to increase popularity and make money.

Because the development prospects of the catering industry are relatively good, and the money is relatively fast, the money is more, and the endorsement fee is also saved a lot.

Now there are many celebrity blessing catering brands, which have attracted everyone's attention, how do these franchisees make money? On the one hand, they will charge a huge franchise fee, and some larger stores will have a franchise fee of nearly 1 million alone, in addition, they can also charge management fees and material fees in the follow-up, so it is a very good business, and I will explain to you in detail next. <>

1. Franchisees can make money through franchise fees.

On the one hand, they can make money through the franchise fee, after all, they have a brand, and they have the blessing of celebrities, so the franchise fee will be very high, it may be hundreds of thousands of yuan, in addition, it may also be a fee such as gold, to ensure that there can be no violations of the regulations, otherwise the deposit will be deducted, these are the channels that franchisees can make money. <>

2. Franchisees can earn follow-up management fees and material fees.

In addition to the initial franchise fee, some franchisees will also earn follow-up management fees and material fees, such as some raw materials used in the catering industry, especially when it comes to key technologies, generally need to be purchased directly from the headquarters, which actually has a lot of profits, and as long as the store does not fall, the store will always be able to make money for franchisees, in addition, some franchisees will also charge a certain management fee to help the store operate, help the store attract customers, these are the channels for franchisees to make money. <>

On the one hand, the franchise fee is very high, after all, it is a big star brand, so just the franchise fee, some brands can collect hundreds of millions of yuan, in addition, there are follow-up management fees and material fees, which are the original profits, so there will always be brands looking for stars to cooperate and specialize in the development of catering brands.

The purpose of adopting the franchise model is to develop intermediaries, and sell the goods or services of manufacturers to the final consumer group through intermediaries. Some manufacturers charge franchise fees to make profits, while others are exempt from franchise fees and rely on products to make profits. In the age of the Internet, it is difficult to say whether this is the case or not.

Some O2O is not profitable at all, and it is common to play by throwing money to make money, and it is common to turn the gloves directly after the background registered user data reaches a certain scale.

Franchisees make money through the effect of stars, and then keep recruiting ** businessmen, so as to earn a lot of fees.

After the franchisee joins the restaurant, it is equivalent to owning shares, waiting for dividends to make money.

Most of the celebrity restaurants have reached a state of chicken feathers, so the star restaurants have gradually declined. In the case that celebrity catering is gradually cooling, the promoter behind it can harvest 100 million yuan in just one year, which shows that celebrities are indeed very profitable doing side jobs. In fact, there is also a star effect in the side hustle done by celebrities, and everyone may support their side hustles out of liking or trusting the star, so it is much easier for celebrities to make money than ordinary people.

Like the Xianhezhuang hot pot that was very popular before, it is a very typical example, this hot pot is not much different from ordinary hot pot, and the ** of hot pot is still relatively expensive. But because the hot pot was hung with the brand of a star, it became popular in an instant, and the public's acceptance of this kind of hot pot is also very high. After Xianhezhuang became popular, many celebrities have started similar side businesses, such as bubble tea shops or other stores, which will be visited by many fans.

Some fans obviously don't live in the local area, but in order to support their idol's store, they will even go to another city to eat hot pot and drink milk tea, which is very irrational, but it is caused by star effect. So it's easy for celebrities to make money by doing side hustles, as long as they promote their fame a little. And fans will take the initiative to help their idols to promote, and over time, everyone will treat the star's side hustle as a check-in mecca.

In the case of everyone patronizing, the business of these side hustles will naturally get better and better, so the stars will make more and more money. But a good business doesn't mean it's okay, and having the protection of a star doesn't mean that these side hustles can be trusted. Therefore, there are various problems in many celebrity industries, and even some restaurants have food safety problems.

I hope that everyone can wake up after these things, and don't go to some irrational consumption for celebrities.