The industrial structure of China s catering industry ???

1. Catering to achieve the modernization, industrialization and internationalization of China's catering industry.

Today, in the 21st century, catering informatization and network management have long become the display window of modern urban economic development, and are one of the key factors for the service industry to improve office efficiency and enhance competitiveness. In the face of the reality of increasingly fierce competition in the catering industry, the key measures for enterprises to be invincible in the market competition are to establish a practical, advanced and efficient catering information management system, continuously introduce innovative management mechanisms, integrate with the international market as soon as possible, and realize the modernization, industrialization and internationalization of China's catering industry.

2 Factory production on the platform of biotechnology and the establishment of an online catering sales market are the development direction of China's catering industry. At present, the application of biotechnology in catering can only enter the research stage, and relying on information technology to establish an online catering sales market should start to act immediately. Reference.

— The following data refer to the Qianzhan Industry Research Institute"Analysis Report on Market Prospect and Investment Strategic Planning of China's Hot Pot Chain Industry".

Major listed companies in the hot pot industry: Haidilao (; Xiabu Xiabu (; Nine Mao Nine (

Non-fast food hot pot has the highest status

China's catering industry is highly fragmented, and each track is differentiated and competitive. Among them, among the non-fast food catering categories, the number of hot pot restaurants accounts for the highest proportion, which is higher than that of other non-fast food categories.

In June 2021, among the top 5 industries in the catering chain industry, hot pot had a large number of interactions, making it the category with the highest interaction year in the food category.

Sichuan and Chongqing hot pot strength is responsible

Chongqing hot pot and Sichuan hot pot, as the most influential categories, although they do not have an advantage in the number of stores, they rank among the top two in terms of the number of orders and order amount they contribute, and they are still the most mainstream types.

——The number of hot pot restaurants is TOP5, and Sichuan and Chongqing account for 3 seats

In terms of the number of stores, the entire hot pot market shows a trend of diversified development. Although the number of low-priced hot pot restaurants still accounts for the largest proportion, the proportion of stores with a price of 30-90 yuan has an increasing trend. And the number of hot pot stores in each category is TOP5, and Zhongchuan and Chongqing hot pot occupy 3 seats, <>

——The number of orders for Sichuan-Chongqing hot pot accounts for nearly half

Number of orders: The number of orders at the price of 30-90 yuan accounts for the highest proportion, and the data in 2020 has a certain trend of differentiation to both ends, and the proportion of orders at the price of 30 yuan and below, 90 yuan and above has increased to a certain extent. From the perspective of order volume, Chongqing hot pot, Sichuan hot pot, and Chuanchuan incense contributed nearly half of the orders, and the category concentration was significantly higher than that of the number of stores.

——The unit price of Sichuan and Chongqing hot pot is relatively high

In 2020, the per capita consumption amount of the hot pot category was at a high level, close to 80 yuan, a year-on-year increase, indicating that the overall positioning of the hot pot category is in the middle and high-end, and the bargaining power is strong; The mid-range price point is still the main consumer demand. In terms of different categories, the unit price of hot pot customers is relatively high and maintains a certain growth. Meituan data shows that in 2020, the per capita consumption amount of the hot pot category was at a high level, close to 80 yuan, achieving year-on-year growth.

This shows that the overall positioning of the hot pot category is in the middle and high-end, and the bargaining power is strong. In terms of order amount, the structural differentiation of order amount in 2020 is similar to that of order volume, but the share of order value of Chongqing hot pot is higher than that of order volume. In 2020, the share of orders in Chongqing hot pot, Sichuan hot pot and Chuanchuan incense exceeded 45%, indicating that their customer unit price levels are high.

It's wonderful. 1.Catering industry chain.

The main raw materials of the catering industry are agricultural products and agricultural and sideline products, and the upstream industries include animal husbandry, aquaculture, meat processing industry, planting industry, grain and oil processing industry and other planting, breeding industry and agricultural and sideline products processing industry; Downstream is directly facing the consumer.

The upstream industry of the catering industry is a completely competitive industry, and the characteristics of various agricultural products and agricultural and sideline products are relatively consistent, so for catering enterprises, bargaining power will directly determine their profits; The catering industry itself is a monopolistic competition industry, and there is a certain degree of differentiation between products, so whether it can attract downstream consumers is an important factor in whether the enterprise can make a profit.

2.Classification of the catering industry Classification of the catering industry Classification of the catering industry.

According to the different types of meals, the catering industry can be divided into five categories, namely tourist hotels, restaurants, buffets and fast food industries, cold drink industries and street vendors. Among them, the restaurant includes Chinese restaurant, Western restaurant, Korean, Japanese, Southeast Asian and other types of restaurants; The cold drink industry also includes various forms such as cold drink shops and coffee shops.

As the most traditional industry, the catering industry has a history of thousands of years of development in China. In today's society, the catering industry has shown some very significant characteristics:

There are strong regional differences: China has a vast territory, many ethnic groups, and a broad and profound food culture, and consumers in different regions have great differences in eating habits and consumption habits. The acceptance of the same F&B portfolio can vary greatly from region to region.

Food and beverage demand is changing rapidly: The pace of life in modern society is accelerating, and consumer demand is changing rapidly. The phenomenon of "following the trend" continues to appear in the catering industry in various places, and all kinds of "Internet celebrity" restaurants are sought after.

High quality requirements: The catering industry needs to go through multiple links such as raw material procurement, kitchen processing, restaurant service, etc., and any problem in any link will lead to complaints, so catering industry enterprises have high requirements for quality control, especially for food safety.

Strong word-of-mouth: The profitability of the catering industry is closely related to word-of-mouth and brand. "Chain" and "quality assurance" have become potential catering decision-making factors for consumers, which has also promoted the transformation of catering enterprises to the direction of modern operation and management, focusing on shaping their own unique brands.

Summary. Hello dear! The spatial pattern of the development of China's catering industry The catering industry is the foundation for ensuring the development of people's livelihood, and the development of China's catering industry is a cultural connotation, and the study of the spatial pattern of elements is an eternal proposition of geography.

Based on the VGI data collected from the public review network, this paper uses statistical analysis, spatial analysis, regression analysis, geographic detector and other methods to explore the spatial pattern of China's catering industry from two aspects: the distribution of the number and scale of catering formats and the diversity distribution of catering formats in each geographical unit are measured and compared, and the reasons for their formation are analyzed. Based on the provincial, municipal, and intra-city scales, the spatial diffusion characteristics and the scale distribution characteristics of development intensity of different catering formats are revealed.

Hello dear! The spatial pattern of the development of China's catering industry The catering industry is the foundation for ensuring the development of people's livelihood, and the development of China's catering industry is a cultural connotation, and the study of the spatial pattern of elements is an eternal proposition of geography. Based on the VGI data collected from the public review network, this paper uses statistical analysis, spatial analysis, regression analysis, geographic detector and other methods to analyze the spatial pattern of China's catering industry

The distribution of the number and scale of catering formats and the diversity distribution of catering formats in each geographical unit were measured and compared, and the reasons for their formation were analyzed. Based on the three scales of provincial, municipal, and intra-city segments, the diffusion characteristics of different catering formats in space and the scale distribution characteristics of development intensity are revealed.

The regression analysis results of influencing factors showed that the total population of the municipal district and the added value of the tertiary industry had a great impact on the number and scale of the number of catering stores in the provincial geographical unit. Through the cluster analysis of the catering format structure in each province, it can be seen that there is a definite similarity in the structure of the catering industry in adjacent geographical units, and further analysis shows that compared with spatial distance and policy factors, food culture is the factor that directly affects the similarity of the catering business structure. Based on the results of the diversity index, it can be seen that the overall difference between the diversity of catering business in each province is small, and the correlation coefficient analysis with the factors indicates that the total population has an inhibitory effect on the diversity of catering business in the analysis of the diversity factor of the available catering business, while the proportion of the population outside the province has a promoting effect on the diversity of catering business.

Younger consumption trends, chain management, and brand influence.

Nowadays, many young people like to eat out, especially some young couples, or young people like to eat in street stores, one because of the sense of atmosphere, and the other because they can enhance their relationship with each other.

Face-to-face dining is a way to easily increase the relationship between the other party, and it is also a way of life that young people yearn for. Chain operation is not only a way for enterprises to improve efficiency and reduce costs, but more importantly, it can help enterprises break through bottlenecks in the process of development. The chain operation has:

Although the competitiveness of the food and beverage industry is relatively strong, homogeneous products also need to be adjusted, and they need to make their own characteristic products in order to carry forward in this industry. The competition in the catering market will eventually end in the competition between brands, who has stronger brand power, who has a broader market, and the influence of the brand directly affects the production and storage of the store.

Some entrepreneurs choose a powerful brand franchise even if they are pure fiction, because the brand side will also vigorously support the entrepreneur's store to get on the track in the later stage.

1. Detonation of single product stores 90% of the owners of mixed and match stores are planning to make more good products to sell to more customers, which can easily lead to the dispersion of resources, and it is difficult to form a strong expert brand if any product is not done to the extreme. This is extremely dangerous. 3 5 major trends in the catering industry in the next 3 5 years The competition in today's catering industry is becoming increasingly fierce, and there may be more than a dozen brands in the same catering category.

Second, there are more than 10 Yu is Hu, Yu You Accompany You, etc., and there are countless unknown brands. Why are you competing with others? Only to be the best in the industry!

How? Concentrate superior resources to do a good job in a single product store and slowly build a brand. In addition, in the information age, all kinds of information are complicated, which makes it more difficult for people to identify.

For the catering industry, if you operate too many categories, it will cause confusion in customer identification, and you will not know what you are selling, and of course you will not enter the store.

"The chef industry is one of the hot industries right now. The chef industry, as a part of the traditional industry, has made great contributions to the development of the country's economy and is an indispensable part of the country's development and economic growth. In recent years, the severe employment situation has sounded the alarm for talents who follow academic education, and the situation of the times is changing.

The development trend of the catering industry is still good, as long as the restaurant meals are delicious and the service is considerate, the business can be done for a long time and the income is considerable.

The catering industry will still be okay in the future, and it will not get worse and worse, I think there will still be. Room for development. It's only been almost two years. What is the impact of the pandemic? I think this. Will it be popular after the epidemic?

In addition, due to the rise of network information technology, the business mode of the catering industry has also become diversified, and the overall development of the catering industry is undergoing major changes.

In terms of the catering industry, light catering is getting better and better, and the large catering industry is on a downward trend.

Catering is just too competitive. It is possible that a large number of companies will collapse in large numbers one day. It is also possible that a whole bunch of catering companies will appear in large numbers one day.