How can a hot pot restaurant improve its performance How can a hot pot restaurant improve its store

The dishes are delicious, the environment is hygienic, and the customer flow has increased.

Online publicity: The so-called online publicity is to use the circle of friends, ***, today's dress up headlines and major live broadcasts from the ** platform to build momentum, the content is as much as possible related to preferential activities, such as gifts in the store, free membership cards, etc., as much as possible to achieve the best and most lush, so as to attract the attention of consumers. Make the online and offline linkage effect formed, and make marketing response strategies according to the consumer hall mega stove system.

**In addition to constantly excavating new customers, retaining old customers is the rule of long-term survival of the store

Increase membership mechanism: use the current network platform, add a new membership platform, and give discounts and discounts to old customers according to the actual situation of the store, which will distinguish old customers from new customers, and let old customers feel the benefits and benefits sincerely.

Do a good job of post-maintenance guessing: do a good job of post-maintenance for members, for example, when customers come to dine and happen to meet birthdays, you can consider making a cake for member customers in advance, and the foreman of the store will come forward to celebrate the life of members, so that customers can be moved and converted into loyal customers.

Hot pot restaurants want to improve store performance, engage in activities and publicity, and distribute flyers with exclusive characteristics. Yang Xiaohe's business must be in place.

1. The taste of the fire mu cavity pot is unique, and it retains customers; Key suspicion.

2. The waiter is enthusiastic;

3. The activity will be publicized to expand the popularity of the store;

4. Join Meituan Takeaway, are you hungry, etc., join the network to place an order;

5. Improve the quality of manuscript staff and avoid problems with guests;

6. Settle quickly and efficiently, reducing unnecessary waste of time;

7. The interior decoration is novel, clean and comfortable, giving guests a comfortable environment;

8. Cheap and attract customers.

First of all, hygiene: "The people take food as the sky, and food is clean first". Door and face hygiene, store hygiene, personal hygiene and grooming of employees, etc., details determine success or failure;

The second taste and portion: since you open a restaurant, of course, you have to give others food, Chinese eat is particular about taste, chef is very important, just like writing an article, a good article must first move yourself, the chef must first move the boss's stomach. Make your own brand.

In addition, the amount is also the top priority, don't pursue profits too much, even if the business is good, you can't miss two pounds, so that customers feel value for money from the dishes and **. As the saying goes: if you give it to the customer, the customer will eat;

The third harmony: to create a harmonious hardware environment and software environment. The so-called hardware environment is to have an environment where everyone who comes in feels comfortable and has the desire to eat.

The so-called soft environment is a number of factors that determine the quality of service, such as: between the boss and the employee, between the employee and the customer, between the employee and the employee, between the operator and the management department, etc.

Harmony makes money; Fourth positioning: Although it is the last one, it should be prioritized. That is, what level of business do you plan to do, whether it is high-end consumption or mass consumption, or low-grade subsistence consumption.

These factors determine the store area, decoration grade, tableware quality, etc., don't be greedy for high, reduce the cost to a minimum.

If you just want to listen to vocal music, then there must be two aspects, the first is to increase the turnover rate and increase popularity, and the other is to increase the consumption of a single table. If you attract people and machines, you can engage in some activities, such as a roulette big ** prize you can buy beer and drinks for a few dollars, which is equivalent to selling at cost price can play a role in promoting sales.

The first is marketing. You can spend money to buy some traffic for promotion, or find some well-known Internet celebrities to do promotion. The second is preferential activities, such as opening today, all dishes will be discounted by 80% or 90% or something, and then what gifts will be given after consumption.

As a delicacy that can be enjoyed all year round, hot pot has always been favored by consumers in the market. However, when a hot pot restaurant is operating, it is inevitable that business will be bad and the turnover will decline. So, the question is, what can you do as an investor to increase the turnover of a hot pot restaurant?

In fact, as long as investors can master certain methods, it is still very simple to increase the turnover of hot pot restaurants.

1. Create a smile service

Smile has a very magical magic, it is very contagious, the waiter always keeps smiling hot pot restaurant, more can create a relaxed dining atmosphere for customers, and a sincere smile can also promote consumption, the United States "Journal of Applied Social Psychology" published a study found that the waiter smile service will make consumers willing to pay more.

2. Pay attention to the publicity of hot pot restaurants

If the business of the hot pot restaurant is not good after the operation, it is actually because of the publicity problem in many ways. Many young entrepreneurs often think that the hot pot taste of their hot pot restaurant is good, so there will naturally be more consumers, but for the current era of relying on ** publicity. The promotion of the hot pot restaurant is also a very important step, otherwise many people don't know that their hot pot restaurant is delicious, and it is difficult for the hot pot restaurant to be publicized just through such a way as word of mouth.

3. Timely research and development of new products

Each consumer's requirements for food are different, for us, for different consumers, we must fully understand the consumption needs of most consumers, only as many options as possible, in order to attract consumers to consume. Liangmi Blind Eating Hot Pot Subverts the traditional dining model of multiple people eating in one pot at the same time, and innovatively launches a small hot pot eating method of one person and one pot, which is convenient, fast, healthy and hygienic. In line with the consumption needs of the majority of consumer groups, a variety of ** combinations will be your choice, simple, fast and affordable, fully in line with the time requirements of fast-paced life.

4. Increase the freshness of ingredients

The dishes in the hot pot restaurant are all served directly after simple processing, and the ingredients are fresh or not at a glance. In order to make consumers feel the freshness of the ingredients, investors should increase the freshness of the ingredients with the help of some auxiliary materials on the basis of ensuring the safety, health and greenness of the ingredients, such as using more ice cubes or creating a sense of fairy spirit, so that the freshness of the dishes can be visually improved.

I hope that the above methods can bring some help to investors.

Tips. After the customer eats, the hot pot restaurant can provide some small benefits or discounts to retain customers, so that they become repeat customers, and the closer the coupon can be paid by the customer, the more it can stimulate the customer's motivation to return.

For example, the basic hunger marketing, welfare delivery, consumption reduction, etc., but these tips are all based on the taste of passing. The service should be enthusiastic and intimate, and in the details of the service, it is necessary to grasp the key points, such as a clean dining environment, a good service attitude, etc.

The quality of the dishes should be checked.

Procurement is a key part of controlling costs in hot pot operation, and the freshness of the dishes also determines the quality of the dishes in the entire hot pot restaurant. Doing a good job in procurement has become an important part of hot pot management.

Service is key.

Service level is the key to reflect the image of the entire store, and it is also an effective condition for maintaining customer flow. Good service can leave a deep impression on customers, and the same bad service can also leave a deep impression on customers. Therefore, you must do a good job in service when opening a store.

1. Distribute leaflets, send employees to the downtown area to distribute flyers, the leaflets are written with the characteristics of the store and preferential measures, and accompanied by the store's food**;

2. Rent billboards, if the store has sufficient funds, rent city billboards, so that the name of the store can be seen everywhere;

3. Good service attitude, customers who are satisfied with the store service will recommend it to friends and become repeat customers;

4. Good dishes, the aroma of wine is not afraid of deep alleys, rich dishes, and delicious food are the biggest business card of the store.

Pork bones with potatoes.

Many hot pot restaurants will place potato pork bones in the bottom of the pot to increase the umami of the bottom of the pot. However, some unscrupulous merchants will mix pork bones in potatoes to reduce the number of potatoes and increase their profits. In this way, consumers will find that the number of potatoes is very small, while the number of pork bones is high, resulting in a poor consumer experience.

Less material. Hot pot restaurants often put fewer ingredients when serving, such as mushrooms, duck blood, vermicelli, etc., in order to reduce costs and increase their profits. However, not only does doing so reduce consumer satisfaction, it can also lead to food waste.

Markup routines. There are some unscrupulous merchants who will increase the price through various means, such as smearing the ** on the menu, and then adding a higher ** on the top; Or increase the number of dishes without the consumer's attention, so that the consumer's bill amount increases significantly.

Less seasoning. Seasoning is a very important part of hot pot, and for consumers, the taste of hot pot mainly depends on the quality and quantity of the seasoning. However, some unscrupulous merchants will add some cheap ingredients to the seasoning, or reduce the amount of seasoning, in order to increase their profits.

Deliberately increase the time limit.

Some unscrupulous merchants will deliberately increase time limits when serving, such as starting to clean up the table before the consumer is full, or urging consumers to leave when it is almost over. As a result, the consumer's dining experience will be greatly affected, and the merchant will lose some loyal customers as a result.