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Poor me, I still wanted to open a ** store before, and now the development trend is better than joining a convenience store. The current ** can be described as a small street shop in the past, and it is becoming more and more difficult to do. What's really hard to do? I summarized three points:
1. Flow**. Part of it is the overall traffic of the network. Due to the impact of e-commerce such as JD.com, the number of people on the top has decreased somewhat; The other part is the traffic of Tmall, a lot of keywords are searched out on the **page, and the first few pages are Tmall, and most buyers will only choose products to buy on the first few pages, so that ordinary small sellers can't share any traffic at all.
What's more, those who drive Tmall are not bad at money, ** through train and Tmall through train are old in the wilderness, and small sellers can't afford to drive through trains, let alone share traffic, let alone conversion rates.
2. Reproducibility of the source of goods. In the past, by finding a very unique source, it was often possible to win by surprise and get a very good sales. But now, with the intensification of the competition in the first store and the continuous improvement of technical means, if you put a product on the shelf, once there are signs of a big sale, others can immediately copy it for you, first low price****, and then open a through train and then do other advertising promotion, the ranking will go up immediately, resulting in the explosion you worked so hard to find become a stepping stone for others.
3. Operating expenses. Now it is necessary to invest funds to open **, including intercepting bad reviews, Want Want operations, etc., and the whole calculation also requires capital investment. There is also the largest account, which is the money for driving through trains.
Now a few dollars a click, hundreds a day, the first day may be back to the cost, but the next day the traffic goes down again, resulting in no one in the store or no one. Now this situation can be said to be: there is no money if you don't drive, and you lose money when you drive a car.
The current ** has deteriorated and has become a "real" businessman, an arena that uses the rules of the mall to make huge profits. They have all kinds of swiping orders, false evaluations, all kinds of through trains, malicious competition, etc., so that honest and trustworthy small sellers have no room for development.
**This platform is no longer suitable for everyone, if you want to open a **store, you must be cautious to avoid losing your money.
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More than one piece of things can still be done free shipping, how does the seller do it? In fact, it is not difficult to do this sometimes, some merchants are doing loss-making business for their own effect and sales, and there are some business contacts suitable for express delivery companies, and the volume is relatively large, so there will be such preferential activities.
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**There are some special items on the platform. Especially some small objects such as needles and threads. The contracts signed between these sellers and courier companies are basically based on volume.
Shipping costs are not calculated on a two-piece basis. There is a product. After packing.
100 pieces are less than a kilogram. So. Local courier companies basically use these courier weights as the shipping standard.
This will appear on the ** platform, and a piece of two-dollar things can also be shipped for free.
Other than that. Sometimes, on the platform, the store will engage in some ** activities. There is no money to be made on goods that are not **. Some have to be upside down. The purpose of this is to improve your store's ranking in the same category. The so-called losing money and making money.
Just understand. It's all normal.
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One or two dollars of things can be free shipping, indicating that the price of the goods themselves is lower, the merchant will not do loss-making transactions, the product quality is not low, the merchant will use the way of small profits and quick turnover, itself must have profit margins, but the profit is relatively small, may want to get some praise, there are some sales, so that their store has a certain reputation. The seller is also to attract traffic to the store, and the newly opened store will be sold at a loss.
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**The things that cost one or two dollars are also free shipping, because he is bigger, and the logistics are more cost-effective.
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First of all, if you buy something for one or two dollars, the value of his item itself is very low, that is to say, the item itself has no value, and if the merchant ships a large amount, you can cooperate with a courier company, such as the postal service, as long as it is not a remote place, basically more than a dollar.
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**There are discounts for new users, usually the first order of new users does not need to spend money, usually zero yuan purchase discounts, if you encounter some special goods or activities there are also one or two dollars of things, and free shipping.
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Relatively speaking, ** on the one two pieces. Possible. There are very few free shipping, but there will be more on Pinduoduo, and there are still fewer things in one or two bags of free shipping, and they may need to scrape together enough money to get free shipping.
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Some are new stores in order to increase the volume and popularity of the store, so do **.
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These ** stores basically have signed an agreement with the express delivery because of the sales volume, and the express delivery to them is internal**, and the shipping fee for a single order may be one or two cents, which ordinary people can't do.
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Impossible. It's impossible to send something for a dollar or two alone. **Merchants do not do business at a loss.
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It's just to brush sales, if you want to increase sales, you must first have a reputation, things are expensive, no one patronizes them, and it's useless to say that no matter how good it sounds.
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Hello, I think it is unlikely that one or two dollars of things in ** will be free shipping, because this is a loss-making business, and it is necessary to provide free shipping, and you can't lose money in business, and this kind of loss is too big.
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**One or two dollars of free shipping because he sells the quantity, not the one**.
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It seems that some shops brush sales and upgrade stores, and some have heard that their mail delivery is very cheap.
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Don't underestimate 1 2 yuan, a day sales reach a certain amount, and each lot only needs to increase the price of a few cents, and your customers can't feel it, a whole box of postage will come out.
There should be long-term cooperation with the express company, I don't know very much, I guess it is estimated that the concept of the same as the monthly phone bill and traffic, I pay 120 yuan a month, and then I can play 700 minutes a month** and 2 G of 4G traffic, maybe I don't have to think about wasting the phone bill when I call others, because I have 700 minutes of free call time throughout the month, if there is no **clear phone bill, I will have 2 cents per call**. After 700 minutes, the cost will be charged, but the income brought to me by that time will no longer take these ** fees into account.
If you do it at a loss, use the money to do it first. It is also a means of operation.
If it is delayed for more than ten or twenty days, it will basically not be shipped, and it will be good to apply for a refund after a long time! The real 1 yuan spike will be shipped within 3 days!
Send express delivery, postage must be wanted, but if the delivery volume is large, the merchant can talk about cooperation with the express company, after the cooperation of the express delivery freight will have a certain discount, a few dollars of things are also free shipping, generally do **, you may not understand the merchant's way of operation, you will say what the seller earns, even if it is a loss, why is it still selling, here and you will explain, usually we will go to see the sales and comments when we buy things on the **, I think we can buy it, the merchants do ** It is precisely for this reason that in order to earn popularity and sales, after the activity is completed, the sellers will increase their prices when they reach a certain sales volume! That is, first lose money and rush to popularity, and then slowly increase the price to make a profit!
Hope mine is helpful to you, hope, thank you!
In fact, some may be some gimmicks, not necessarily really shipped, but it is not excluded that people will make profits to promote, it is not clear.
That is not received by express delivery, it is received by the collection point, and the seller will not send this express delivery next time I shop online.
That's because the courier is not giving you a cooperative price... For example, sellers with a large amount of shipping costs are 4 yuan for the whole country. . . Small courier can be cheaper... A businessman will never do a loss-making business...
Postage has a pass or block, the manufacturer itself does not need to cost, leftover production, but also return the cost, sell well can earn tens of thousands.
Merchants have cooperative couriers, and the couriers they cooperate with are not charged by the piece, but pay a fee no matter how many goods are sent a month.
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There are two points. First, it is to attract customers, even if the buyer only buys something for one dollar, they also offer free shipping. This slowly increased the popularity of the store, and the postage cost of a few dollars was equivalent to the advertising fee.
Second, when buying things on **, sellers generally do not send SF Express. In addition to SF, the ** of other express delivery is basically the same, if it is sent in the province, it is almost within ten yuan, like **sellers, who often send express delivery, they will sign a contract with the express company, for example, they are paid monthly, and then they can send as many express delivery as they want. This cost can also be greatly reduced, so even if the seller sells something cheap, they don't have to worry about losing money, and the seller will also try to let consumers buy other high-profit goods, so that the profit of the seller can be maintained.
Although it is only a marketing method for merchants, there is no loss for consumers, which can be regarded as a win-win situation.
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**If the shopkeeper ships a large amount, the courier company gives them ** is very low. There is also a kind of ** to pull to the lowest, to earn popularity for their own stores, the cost of things is not high, the cost of express delivery is relatively cheap, even if it is a loss, it is not much to lose, this loss is much lower than the cost of doing promotion and brushing, so you think they don't make money, in fact, you can't understand the mode of their money.
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This is the merchant in order to increase sales can be in the front position of the first page, the second is that the merchant in the express company to send express, the cost is an annual package, he paid a year's fee, no matter how much express delivery is not to pay again, so no matter how much money you buy is free shipping.
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This is a method of promoting drainage, which is the same as spending money to burn through trains! For example, the way of swiping orders that was very popular in the past is the same! It's all about promoting the store!
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**Why can you also get free shipping for one or two pieces of things that are sold on it? See what merchants have to say!
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That's to do activities for impulses, and make money at a loss.
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Why do you sell a dollar on the goods, and the merchants are free shipping? It turns out that there are many routines behind it!
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In fact, one yuan free shipping sales, just a marketing technique of e-commerce, one yuan free shipping goods can attract a large number of buyers for their store, many people are not very concerned about 1 yuan, often they will order to buy goods for this curiosity, although these goods are on the surface of the banner of one yuan free shipping.
But in fact, many goods will not be delivered in time after the user buys, when the user asks customer service, the answer given by the customer service is often insufficient inventory, it is recommended to postpone the delivery, in the face of such a situation, many users will directly return the goods, and we will not care too much about it if there is no loss.
But this kind of purchase behavior, has been a lot of advertising for the first merchants, this kind of buying and then returning the behavior is a disguised brush, merchants in the acquisition of a large number of purchases, will also be recommended by the official recommendation of the ** platform, the increase in purchase volume and popularity of the aftertaste of the following potential benefits, when they use low-cost free shipping products to achieve their own publicity effect, then will launch their own ** goods, such sales can be described as full of routines.
I didn't expect that the routine of the last dollar is so deep, everyone will see this dollar in the future, and they should not want to buy it, after all, this is just a marketing method, and it will not ship it to you in time, it will give you all kinds of drags, and then let you give up buying.
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It depends on whether the merchant is doing ** activities, and if it is not an activity, it will definitely not be free shipping to pay the courier fee, and it may be free shipping if you want to engage in activities.
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**Buy 1 yuan of things and free shipping this is the **activity, one is to earn credibility, the other is to advertise, improve the popularity of the store, and then free shipping store and express company cooperation throughout the year postage.
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They are paid monthly for the courier fee, and if they don't send a thing for a month, the courier fee still has to be paid.
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This is a way for merchants, if you only buy this product in the store, the merchant will definitely lose, but many consumers will browse other products in addition to buying this ** product after entering the store, and the merchant will not lose money if you buy a few more items, and the buyer will buy it again after using it.
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It's a marketing ploy, deliberately. Cast a long line to catch big fish.
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Many businesses take the route of small profits and quick turnover.
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I just want to know that Pinduoduo sells so cheaply, a few dollars for a piece of clothing, why don't we have that kind of goods.
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This is because there is a cooperative relationship between the seller and the express delivery, because the volume of goods is large, so the income of the express company is lower, but in some remote areas, buyers still have to supplement a certain amount of freight.
**Seller free shipping settings:
1. Users can click on the logistics tools in Seller Center;
2. Then click on the shipping template settings, select the relevant template, and then click on the seller to bear the shipping cost, and then you can have free shipping.
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