What are the highlights of optimizing an enterprise site

Domain name, server. Among them, the server should be stable and open quickly!

**Program** optimization, to be concise and not too much js loading. For example, too much flash, which greatly affects the overall opening speed, makes it difficult for spiders to identify and crawl, and it is even more difficult to grasp the work.

** Basic optimization, 301, 404, robost.

The basic layout of the company, this is one of the important cores of the company, and the customers who come in are purposeful, so the layout must meet the needs of users.

Service or product articles, as clearly described as possible, written in detail so that users can understand, and there is a page for conversion.

Friend chains, that is, external links, this is also very important.

If you need more optimization guidance solutions, you can send me a private message, and I will be enthusiastic to answer for every netizen, because I love this job and hope to help more people who don't know how to optimize and share my happiness with everyone.

1. What is the object of optimizing the ranking?

2. The object of SEO optimization is the web page rather than **, just like the athletes in the Olympic Games won awards, and the target is the athletes, not the countries where the athletes are located.

The misconception about optimizing rankings is that most people always think that the object of optimization is **. What we usually call "**ranking" and "**optimization" is incorrect.

2. What is hyperchain analysis and introduction to hyperchain analysis.

1. "Hyperlink analysis" is a patent, the principle is to evaluate the quality of the linked ** by analyzing the number of links, which is to ensure that when users use search engines, the higher the quality and the more popular the page, the higher.

2. How do we understand the hyperchain analysis technology?

To put it simply, it is important to determine whether a page is good or authoritative, and the "opinions" of other pages. Even if a page isn't that good, if other pages outperform other pages in their "vote of confidence" (backlinks), it will rank high, or even number one.

For example, on Alibaba, there is no appearance of the word "international station" in the whole **, but it ranks very well in the word "international station", because the huge number of Alibaba's web pages have given it a "vote of confidence" (anchor text).

It is important to note that "hyperchain analysis" is only an important reference for rankings, but it is not the only one.

1. Relevant pages are pages with relevant content. For example, if my page is about the introduction of mobile phone functions, and the page I am connected to is about the introduction of mobile phone manufacturers, then these two pages are the relevant pages of mobile phones.

2. It is important to recommend each other between related pages. For example, after I have introduced the mobile phone functions on this page, I will also introduce some mobile phone manufacturers to visitors, then I will recommend your web page to them, that is, I will place a link to your web page on my web page, and after you have introduced the mobile phone manufacturer on this web page, you can also recommend my web page to your visitors, that is, put a link to my web page on your web page, which is related recommendation.

Fourth, the importance of SEO model.

How should businesses optimize their sites? Now there are many companies that have begun to sell their products to the top of the market, and the e-commerce market is fiercely competitive, so how should companies optimize their sites? Next, Fuji.com will give you a detailed introduction to how enterprises should optimize their sites.

Site sub-chains, breadcrumbs and sitemaps.

Try to make the site in the search engine to get the permission to open the site sub-chain, at present, the display of the site sub-chain also needs to carry out a certain assessment, it will play a positive role in the promotion of your brand, as well as the click-through rate.

When it comes to sitemaps, there is still a certain difference between this and sitemap, sitemap is used to submit to search engines and guide spiders to crawl pages, while sitemaps are usually major categories that are extracted to html pages, so that everyone can have a clear understanding of the structure of the whole site, so that visitors can quickly locate the categories you want.

The above mainly takes the product-type ** as an example to explain the optimization of the structure, **are all the same Yu gliding, let's take a look at the optimization of the directory structure that needs to be paid attention to in general:

1.Directory access hierarchy.

The directory access level refers to the ability to access the final page through several layers, and when the directory level is greater than 3 layers, the number of levels should be expanded by using the second-level domain name. Because the first-level domain name can be counted as an independent directory level.

2.Directory and file naming.

According to the principle of the ubiquity of key typewords, you can use keywords in directory names and file names, but if you are a keyword group, you need to separate them with a separator. We often use the conjunction "-" and the underline " " to separate them, and the space code "%20" often appears in the URL. Therefore, if you use "Hostease Coupon Code" as the file name, there may be 3 forms of separation.