What is the site optimization method and what are the steps?

Part 1: Research and Planning.

This step is mainly through research to understand which target customer groups are active, how to use the Internet, and their own online advantages, etc., of course, including the preparation of demand letters, keyword expansion, optimization goal formulation, etc.

The second step is the construction of the Wangqingmin station. This is just built according to the first step**Requirements**. The work includes domain name application, design and development, space application, filing, and basic content addition of the network.

The fourth step is to update and build external links. Needless to say, this is generally solved.

Step 5: Effect improvement and plan roll-off improvement.

SEO optimization includes internal optimization and external optimization, and internal optimization mainly includes domain name selection, description, keyword optimization, etc.

**Internal optimization method.

1. Domain name selection.

2. **Name.

3. Title.

**The title needs to be graded, and the keywords of the homepage title need to be repeated, and the recommended number of repetitions is 2-3, (the main keyword should not be too much, one is good, and if the ambition is too big, it will be fruitless.) Then insert the long-tail keyword containing the word into the title; The title of the channel page is handled as above, but the title of the channel page should be seen at a glance as the channel page that belongs to the rate of "****", which is conducive to the concentration of the weight of the home page; The title of the content page, in the standard format, "Content Name-(Insert keywords, can be omitted)-Channel Name-Site Name".

4. Description.

**The description should describe the overall content of the web page as accurately as possible, and do not pile up keywords in the description, the Google Beginner SEO Handbook clearly states that the keyword stacking or inaccurate description in the description is not supported, otherwise, Google will not use the description text as a summary. But keywords can't be abandoned, so what we need to do is to insert keywords as reasonably as possible while describing the content of the page. Note:

The description tag description should be limited to 220 characters, i.e., 110 characters, and the googledescription tag description should be limited to 240 characters, i.e., 120 characters.

Keyword optimization is divided into: overall keyword optimization and web page keyword optimization, the overall keyword density is related to the topics involved, and there is a sentence in the keyword function in Google's admin tools: "Here are the most common keywords that Google finds when crawling yours." These keywords should reflect the topic you're covering.

It can be seen from this that the distribution of the overall keyword must be done well in keyword optimization. Web page keyword optimization, how much keyword density in the web page, I will not make a conclusion, but repetition is a must, and long-tail keywords should also be repeated, long-tail keywords can be disassembled and distributed.

A very important role of internal links is the transmission of weight, and internal links reflect their own understanding of how to improve their weight, which is also related to the optimization of dry bridges. The more internal links there are to a page, the more weight the page will have in search engines, affecting the page's ranking on site, but only for it. Sometimes adding a link to the home page at the bottom of the whole site web page can solve the problem that the site home page is not in the first place.

1. Commonly used to optimize the head.

For the vast majority of search engines, the head is the first part to be read, and the part of the title and description plays a pivotal role

1. Title optimization.

The description of the title should be concise and short, but it is necessary to get to the point, pay attention to the integration of long-tail keywords, insist on about 30 words individually, and use symbols for the division between keywords"|"Or", "Leave."

2. Keywords optimization.

The request for keywords tags is refined, and it is best to write as many central keywords as you want to write, and it is best to leave them with English commas.

3. Description optimization.

Second, the optimization method of BODY.

Body is the main part of the design, which plays a pivotal role in all SEO optimization, and only those supported by body can occupy a higher weight in the search engine. Its optimization needs to pay attention to the following two aspects:

1) Keywords: Secret attack Qingpengdu. The most important thing for the allocation of keyword density is fairness, individual initiatives at 3% or above, if the density is too small, it will not be conducive to the promotion of coherence, and the high individual initiatives are controlled below 10%.

2) Keyword layout. Keyword layout must adhere to the principle of top-to-bottom, left-to-right, and ubiquitous, and are divided into two methods: average spread, difference concentration, and average spread, which need to have a clear plan for describing the meta and the content of the article.

2. Optimization method of internal chain.

The common methods of internal chain optimization and construction are as follows:

3) Links to relevant articles. In the content construction of **, it is necessary to add an article or other relevant articles, and present a link to the topic situation in the article, which will help optimize the internal link.

4) Enhance the application of footer and map.

To sum up, only the optimization method of controlling the commonly used head and body will be a great help for the optimization of SEO construction, and it is also easy to gain the trust of spiders.

**Optimization: Minimize **, use the call method for CSS and JS files, and avoid using Table as much as possible;

Standard optimization: **Comply with W3C standard, no deformation and no garbled characters when displayed in mainstream browsers such as IE, 360, Firefox, etc.;

The essential difference between optimization and SEO.

SEO refers to the search engine optimization of the former Yuqing, so SEO is dependent on the emergence of search engines and is the product of search engine marketing; Optimization is the improvement and improvement of the optimization itself. **Optimization was originally aimed at customer satisfaction, now the Customer Experience (UE).

If there is no search engine, there is no SEO before Huiqian; If there is no search engine, optimization still exists, but when search engines become an important tool for people to search for network information, optimization has gradually become the basis for promotion and even network marketing, and is directly responsible for SEO.

Therefore, rather than saying that SEO is a technology that appears with search engines, it is better to say that SEO is a new technology derived from ** optimization. Therefore, SEO is not optimization, and optimization is not SEO!

1. Page keywords and keyword density optimization.

The higher the relevance, the higher the relevance of the page, so we should ensure that the keywords are fully utilized and reasonably distributed throughout the web page. This can be done by making the most of all the factors that can be used, but not overly repetitive or simplistic keywords; The necessary grammatical rules should be followed to form natural and fluent sentences to make the web page attractive; From the perspective of page factor optimization, you can consider distributing keywords in the page title element, page description keyword element, body title, body content, text link, and alt flag.

2. Framework optimization.

A framed web page is one in which the navigation menu on one side of the page is fixed, and the information on the other side of the page can be moved up and down. The content in the framework cannot be reflected in the background**, and for those search programs that are primarily search masters, the design idea is to completely ignore some HTML ** and instead directly lock the actual content on the web page for indexing. As a result, search engines simply can't find what they're searching for on those generic frame pages.

3. Dynamic page optimization.

The so-called dynamic web page refers to the page that is dynamically generated by ASP, PHP, JSP, CGI and other programs. Most of the content in this spike web page comes from the ** connected database, there is no actual page in the web space, and it is only automatically generated after receiving the user's access request, that is, when the user enters the corresponding value in the variable area. The search engine is just a search program that can't select variables and enter numeric values like real users do.

**Maps include links to content or sections of the main web pages. Depending on the size of the ** and the number of pages, it can link to some of the main or all of the column pages. In this way, the search engine program gets the **map page, and can quickly access all the web pages and columns on the entire site.

In order to make the map attractive to search engines and real visitors, be sure to write a certain descriptive phrase after the link, and briefly describe the keywords related to the link, but do not overuse keywords. As the best map, it is not only designed for search engines, but also for real visitors, and if visitors can feel that the map is easy to use, the search engine can also correctly understand the meaning of the map.

1.The title of each page is concise and no more than 30 words.

5.**Text navigation is used.

6.Be original, add alt tags, and avoid adding them indiscriminately.

7.The content that has nothing to do with the main bold question is made into js or **.

9.**Have contact information, such as email address,**, name, etc.

10.Succinct.

11.Theme-related JS, frameworks, do compatibility optimization.

12.**The design is generous and beautiful.

13.**The domain name is more than 2 years old, preferably 3 years.

15.If it's a new domain name, the contact information must be published.

16.The space should be stable, and the kind of ** that often can't be opened will definitely not be ranked.

19.**External links should be abundant, news, industry, life, public relations, the richer the better.

20.Backlinks are not in quantity, but in quality. Increase to master the rhythm.

23.Backlinks should appear in places with high popularity.

25.**Add traffic statistics, probably the data should be public.

27.The content should be on the topic. Don't post irrelevant content.

29.**Update regularly, don't update one without one, or update hundreds at once.

32.It is best to have an H tag once per page, and this content is consistent with the title of the page.

33.404 page.

34.Pages that are not related to the topic, use the forbidden rock septic solution.

36.**The initial content is best done at one time, and it is important not to change it frequently after it is included.

38.**External links should not be published with the same name or name. For example, blogs are all blogs of the same person. The forums are all the same.

39.This is done and you need to wait! While constantly updating, maintaining, and adding external and internal links.

40.Or wait until the ** ranking appears.