How to specialize in enterprises, and whether enterprises should be specialized or diversified?

1.Enterprises should carefully study the professional growth period of enterprises in their own industries. Clarify the specific stage of the enterprise, so as to formulate the corresponding development strategy, and do not make unrealistic judgments about the market position of the enterprise because of other unreliable factors such as assets, annual sales, annual profits, etc.

For a large enterprise or an enterprise that intends to enter the international market, it is very necessary to add a specialized strategic research function to the high-level interface of marketing and scientific research of the enterprise.

2.The medium and long-term goals of enterprises should give full consideration to the improvement of the professional level of enterprises, and the expansion of enterprise scale should be based on the enhancement of the professional level of enterprises, and fully study and promote the reasonable relationship between the scale of enterprises and the professional level of enterprises.

3.Facing the international market, improve the international competitiveness of enterprises, down-to-earth management, and focus on the development of the professional level of enterprises in the direction of depth, in order to seek the international status of enterprise specialization.

4.** We should increase efforts to encourage enterprise knowledge innovation, guide the transformation of high and new technology into productivity, encourage and cultivate venture capital, and consider the important factor of specialization in resource allocation.

Specialization can be broadly divided into two types:

1.Product specialization.

That is, the scope of your service is specialized, so that you can quickly accumulate experience in a certain industry and sell quickly in this industry. Strengths and weaknesses go hand in hand. Although specialization in service products allows you to make faster sales in this industry, it will inevitably give up some other customers.

2.Service specialization.

For example, similar to Shentong, SF Express, and Home Delivery, they specialize in providing express transportation of less than 20 kilograms, which is characterized by fast and complete networks.

Or Huayu, Jiaji, Tongcheng, Jiayi mainly for 50+ kg of general cargo, to provide low-cost, convenient LTL service.

Or dangerous goods or drugs and other specializations are aimed at making your business develop rapidly, whether it is word-of-mouth or network, it is the fastest development.

However, it is very long to achieve specialization, because the threshold of the logistics industry is not high, so any "professional" has a large number of enterprises in the competition of gnashing teeth, so the formation of specialization and the choice of goals should be more cautious.

The question of bai

Depending on the business.

In the early stage of the enterprise and the growth period, the foundation DAO is not yet stable. If you want to stand out in the many peer enterprises, you must take the road of specialization. Just imagine, if you don't even do the fundamental business of your own enterprise, the enterprise will be in a precarious state for a long time, and there is no need to talk about development and growth.

When the enterprise reaches the development period and maturity period, the enterprise has a certain degree of recognition and a certain customer support group, and compared with the initial business, the growth of market consumption has been very slow, so it is recommended to take the road of diversification and open up a new path for enterprise development.

Specialized operation refers to the production and operation of enterprises in a certain field that conforms to their own resource conditions and capabilities.

business to seek the continuous development of the enterprise. Diversification is the business strategy of enterprises that produce and operate more than two products or services for different purposes at the same time to enter different markets.

In the process of operation and development, whether to carry out professional operation or diversified operation is a dilemma for all business strategies. Enterprises with immature conditions blindly implement diversified or tolerant operations, which will disperse enterprise management resources and increase business risks; However, enterprises that should carry out a diversification strategy choose to specialize in operation, which will delay market opportunities and delay the development of enterprises.

1.Advantages of professional management.

The first is to concentrate on the most familiar areas, and the enterprise can be refined, specialized and strong; Second, the product and the brand can be integrated to obtain market advantages; Third, it can effectively carry out large-scale production and obtain cost advantages in the industry; Fourth, better adapt to customer needs in their own professional fields; Fifth, the enterprise organization is relatively stable.

2.Disadvantages of professional management.

First, the business is concentrated and more profit opportunities are lost; second, it is easy to fall into the crisis of "over-specialization"; Third, enterprise resources cannot be fully utilized; Fourth, it is impossible to detect the blind sales of the industry and market changes in a timely manner. The enterprise adopts professional management, and its outstanding advantage is to concentrate the superior resources of the enterprise in a certain industry and produce one or a class of products, so as to form the core competitiveness of the enterprise; However, there are also drawbacks to over-specialization, when the industry and market change, or when competitors have an innovative advantage, enterprises that adopt specialized operations may be eliminated from the market in the competition.