From the perspective of marketing, what enlightenment does the success of Jack Ma and Douyin bring u

Ma. The success with Douyin is actually behind ByteDance.

The success of the cooperation with Ali has three main dimensions of enlightenment from the perspective of marketing:

1. Opportunity. If you don't have a chance, don't talk about marketing. Either create opportunities or discover them. Otherwise, it's all about extravagant marketing. It can also be called opportunity awareness. Awareness of opportunity is the backbone of marketing thinking.

2. Value. Opportunity, either means an unmet need, or a new need. To seize such an opportunity, the core issue is to provide better value or new value.

Neither new wine in old bottles nor old wine in new bottles is enough to seize such an opportunity. It can also be called value consciousness, or value creation consciousness, which is the foundation of marketing thinking.

3. Strategy. Opportunities from a marketing perspective are essentially strategic opportunities. For example, in e-commerce, it is estimated that it will take twenty or thirty years for such an opportunity to mature from its emergence to maturity.

Without strategic insight and strategic planning capabilities, it will either become a passing passerby or tacticalize strategic opportunities.

We should learn from the successful experience of Jack Ma and Douyin. And to be young to have a fighting spirit and work hard.

Summary. A large part of the success of Jack Ma and Douyin is due to his spirit of perseverance and never giving up. At the beginning of his business, Ma Yun was just a young man with ideals and ambitions.

At that time, they were just a small entrepreneurial team with a few people. Why would anyone follow him and hold on? Personal charm is largely due to a person's mentality of doing things.

Whether you give up or never give up largely determines your personal charm.

A large part of the reason for the success of Ma Jianyun and Douyin entrepreneurship is that he insists on the spirit of never giving up. At the beginning of his business, Ma Yun was just a young man with ideals and ambitions. At that time, they were just a small entrepreneurial team with a few people.

Why would anyone follow him and hold on? To a large extent, personal charm comes from a person's mentality of doing things. Whether you give up or never give up largely determines your personal charm.

Take advantage of your youth to have a fighting spirit and work hard.

As one of the Internet marketing practitioners, I recently learned some Douyin marketing methods and understood some of the skills behind Douyin operations.

I also found a lot of related books on the Internet, and I also did a lot of homework, and found that there is a new book with a good reputation recently, called "Douyin Marketing Practical Guide", and I read the introduction that this book has done a lot of research on Douyin, and also analyzed many successful cases, and systematically sorted out the logic and gameplay of Douyin operation.

Based on the characteristics of the Douyin platform, this book systematically sorts out the marketing logic and gameplay of Douyin, and presents the Douyin marketing strategy in an all-round and multi-angle three-dimensional way. The marketing bigwigs have studied thousands of works and hundreds of cases before writing the old man, and will take you to decipher the real underlying logic. Speaking the words of a slender ruler - it is only a marketing research on Douyin, and it is accurate to eat this platform.

The language is easy to understand, the cases are vivid and interesting, and there is full color**, everything from a practical point of view, directly tells you how to play Douyin, and teaches you to quickly master the marketing skills of Douyin.