How to look at Dong Mingzhu s bet with Lei Jun from the perspective of marketing

For the first time, this book clearly sorts out Dong Mingzhu's thinking and practice of Gree's famous brand strategy, professional strategy, original franchise sales model, channel innovation, quality management, etc., reveals the mystery of Gree Electric's best-selling Dong style, decrypts Dong Mingzhu's "philosophy of struggle", business style and unique personality charm, and truly discloses Dong Mingzhu's mental journey as a female entrepreneur in the fierce business war. This is a work that comprehensively interprets the management ideas of Dong Mingzhu, a representative of "Made in China" and president of Gree Electric Appliances.

When participating in the program on CCTV, the program team planned it in the background. At that time, the planned amount was one yuan, but Dong Mingzhu did not play according to the routine, and directly raised the amount to 1 billion yuan.

10 years ago, Lei Jun believed that the future would be the world of the Internet, while Dong Mingzhu believed that in the future, the sales of the manufacturing industry would exceed the Internet.

In a conversation, the two agreed to see if the market value of Xiaomi could surpass Gree at the time of its 10th anniversary, when Xiaomi was still very weak, and then Xiaomi successfully counterattacked.

I very much agree with Dong Mingzhu's point of view, and I also think that the current approach of Internet companies is really too much.

Before the Internet age, we had to go to a physical store to buy everything. When the Internet era appears, our lives have indeed become more and more convenient, but these Internet companies do not have strict professional ethics, let alone the corresponding sense of social responsibility, they will only make their platforms bigger, and then come in this wayRow and the survival of small and medium-sized businesses and brick-and-mortar storesUse this to make yourself bigger.

Now we have also seen that the ** of all kinds of goods we use are controlled by these companies.

Dong Mingzhu said that Internet sales are destructive.

Dong Mingzhu said to some newcomers who participated in the work in a program that Internet sales are destructive, and they should not rush into the so-called Internet sales, let alone because of the Internet industryBlindly choose jobs, because Internet sales are destructive, and for many Internet companies, these companies do not strictly implement the corresponding sense of social responsibility. <>

I couldn't agree more with her.

Because now many Internet companies are bigger, they will use low prices to attract users, and the ** of some goods is even lower than the cost price, as for how these ** come about, of course, from the subsidies of these Internet companies. But when the small and medium-sized enterprises in this industry are stifled, these large enterprises will use their industry advantages to set prices without authorization

Internet companies need to be effectively regulated.

Although the anti-monopoly law has come out now, I think it is a bit late to come out, because many Internet companies have done a lot now, and these companies really need to be effectively supervised, and we can't completely rely on the moral sense of these companies to make them do things, and we must use clear rules to restrain their behavior. <>

I quite agree with its point of view, and I also think that Internet sales are destructive, although sometimes it can bring huge benefits to people, but it is extremely destructive, and it is easy to destroy an industry.

Of course, I agree with her point of view, and I think what Dong Mingzhu said is very true.

Identity. Because everyone has their own ideas, and each one thinks differently, I agree with her.

I still agree with it, but she said from the company's point of view, from the consumer's point of view, as long as they can buy cheap and good items, it is not destructive.

I agree with her because internet sales are inherently uncharted territory and can be disruptive.

I agree with it, because there are many offline stores that are facing closure, and no one buys them.

Dong Mingzhu said that Internet sales are destructive, and I don't agree with this view.

Dong Mingzhu said that Internet sales are destructive, right, his own point of view is right, because although Internet sales make it cheaper,But it has also made the competition between each other more intense, even to the extent of low-price competition, and it is better to lose money than occupy more markets. <>

If it is offline sales, you can also get an intuitive experience, that is, this product is not good, and the sales staff has a good service attitude, you can get an obvious experience. But you don't know what you sell through the Internet, it's the sample of a product he gave you, you think this appearance is still good after you see it, and then you give the corresponding text of this advertisement you think it's pretty good after reading it, and then you buy it online It's really cheap, you may need 50 yuan if you ** go down, and you only have 30 yuan on it,Because there is no rental cost for online stores, the cost of labor has also dropped significantly, and there are not so many middlemen. <>

But online sales it breaks the normal ** chain of goods, because people in all aspects of the goods have to make money, so when it comes to our hands are expensive, we don't want this chain to be too long, but if this chain is too short, it will break the balance of the market, that is, the factory produces this thing, and then directly sells this kind of direct store through ** It is indeed more profitable, but this direct sales model will lead to many people losing their jobs, and lead to the closure of other offline normal operations and no way to operate，Because the same goods are cheaper, and there is no way to sell them if they are expensive. <>

We are not saying that online sales are bad, but that online sales do break the chain of **, and consumers enjoy the benefits to a certain extent, but this is almost devastating, that is, the product is produced for 10 yuan, and it is only sold for 12 yuan online, and there is a little problem in any link in the middleThe seller may lose money with a profit margin of 10 points, and if the profit margin is too low, more and more people will choose to withdraw from the industry.

It is because there are a lot of e-commerce on the Internet, and it has been disrupting the social bottom price, and there are many fake products.

This is because the current Internet sales have seriously affected the sales volume of physical stores, so she said this.

Because this model has a very big impact on other industries. It will put a lot of people at risk of unemployment.

Because if Internet sales continue to develop like this, then eventually the sales economy of physical stores will be seriously affected, and all physical stores will not be able to open, and eventually people will only communicate online, and will no longer communicate face-to-face.

Yes, because internet sales can easily lead to a decline in brick-and-mortar store performance, and it can also break the corresponding rules.

I agree, because Internet sales have actually ruined the sales of many physical stores, and there is a lot of false information about selling on the Internet.

I agree that this is because there is a sales model, which has caused many stores to lose money, and many people have lost their jobs.

Personally, I don't particularly agree with it, because I think there are good and bad sides to the Internet, and we shouldn't jump to conclusions so easily.

I agree with it, but with the development of society, this is also a thing that cannot be helped.

Agreed, in fact, this sales does have a development in two aspects, and there are many benefits, but it also has a lot of disadvantages and influences.

I don't agree with her words, because the sales industry is diverse, consumers like to buy in ** is to buy in, I think Internet sales are not destructive, and Internet sales are also very cheap, particularly reliable.

Yes, because most of the sales on the Internet have a very low credibility level, and it can also cause a bad phenomenon.

Agree with what Dong Mingzhu said, because Dong Mingzhong also has his own ideas and his own opinions, so he will say such words, which should be respected, which is also polite to Dong Mingzhu.