Why do you think Moutai is so expensive?

Moutai has always been a special channel. Only 30% of Moutai's output is sold to the market. Therefore, the fixed output and the small amount of the market are difficult to fill the huge consumer market. Scarcity is expensive, that's the truth.

Moutai is often used as a precious gift this cultural symbol has been deeply rooted in the hearts of the people, household names, he is in Chinese culture is traditionally a symbol of joy and heart, no matter how much money you spend, you want people all over China to change to drink other liquor, that can't be done, you can do some tricks, do discounts, etc., but are not successful.

The quality and brand of Moutai products, as well as consumers' recognition, dependence and praise for their taste. This kind of credibility created by consumers' persistent pursuit and obsession with their taste is Moutai's economic goodwill.

The storage time of Moutai Daqu is as long as 6 months before it can flow into the production and use of koji, which is 3 to 4 months longer than other liquors, which plays an important role in improving the quality of Moutai base liquor, and the amount of Daqu is large, which is 4 5 times that of other liquors.

The production cycle of Moutai base liquor is as long as one year, which requires secondary feeding, nine distillations, eight fermentations, and seven extractions, and goes through one year of spring, summer, autumn and winter. Other famous liquors only take a few months or more than ten days.

Moutai's sauce-flavored liquor is a pure natural product of natural fermentation of pure grains. It does not add any aroma components, which is unique among all liquors at home and abroad.

Moutai has the favorable conditions of time, place, and people, and adheres to the quality-oriented principle of 100 setbacks, and only dies for life.

The Moutai wine list is based on the brewing time, and it can only be produced once a year; The wine produced each year must be sealed and stored for more than three years before it can be blended, and it must be stored for more than one year after blending before it can leave the factory.

In any case, it is quite okay to firmly fix ** at 1299 yuan a bottle, and it is worthless to increase the price again, 1499 is Moutai's own rise, and then it is purely fried and fried, and no one should be the big head.

In Japan, you can buy it with only half of the ** of China (RMB), so it is an obvious traitor product.

Among human foods, there are very few foods with a production cycle of more than 5 years, and Moutai is one of the few.

Moutai is the national liquor at all, and there are very few people who don't know Moutai.

Respecting the cumbersome traditional process, it took one year from Chongyang feeding to the completion of seven times of wine pouring, and it was stored for four years according to the rounds, and then it was evenly blended according to different rounds, who can do it meticulously, this is where the value ......

Own quality, brand value.

Stuff is not expensive, because the hype is good.

Satisfy the vanity of some.

Moutai White Jinsha Thorn Liquor, a joint venture between Moutai Group and Diangou Group, is exclusively distributed by Diangou Group, with a market price of 998 per bottle.

Brand value is the majority.

It's not expensive, why do you think it's so expensive?

1. The production of Moutai is limited

The brewing conditions of Moutai are very harsh, so harsh that only Moutai Town can brew it. This is determined by the special microbial conditions of the local area, once Moutai Distillery was preparing to move to the suburbs of Zunyi City, and dug up all the cellar mud but still failed to make Moutai.

Secondly, Moutai can only be brewed at a fixed period every year, and the rest of the time can only wait quietly for the wine to be brewed. As a result, the output of Moutai is fixed, and the scale of production cannot be expanded according to market demand. This is also the biggest shortcoming of Moutai compared with Wuliangye, and it is an irreparable shortcoming.

Second, Moutai's share of inflow into the market is limited

Only 30% of the Moutai liquor produced by the Moutai distillery enters the market for sale, which makes Moutai more exotic and habitable. The absolute seller's market has led to Moutai's long-term high status. Since 2008, the ** of ordinary Feitian Moutai has been rising, and it has been far away from the dining table of ordinary consumers.

Third, the sales model leads to dealers sitting on the ground and starting prices

Due to the scarcity of Moutai liquor in the market, it provides a good opportunity for unscrupulous traders who produce fake Moutai to get rich overnight. There are a large number of fake Moutai on the market, and ordinary consumers cannot distinguish the authenticity, and the most reliable way is to go to the store to purchase. Each specialty store of Moutai has a share, and each specialty store has a fixed amount of stock in the distillery every year.

At the end of the year, when the inventory of each specialty store is smaller, the higher the retail sales of Moutai.

Fourth, the brand value of Moutai

Kweichow Moutai won in strength, but also won in brand and reputation. And the cost of building the brand is naturally calculated to the top of the list, which has contributed to the status of Kweichow Moutai now being called a nobleman in the wine. In addition, the success of brand building also comes with a better result, that is, Moutai has become not only a liquor, but a symbol of identity and face, and Moutai has become a nobleman in the true sense of the word.

With this aura, Moutai is even more expensive.