Why is China s Coca Cola only available now?

The whole world celebrates, and China's "Coca-Cola" is about to go public.

20 years ago, Coca-Cola was sold for 3 yuan, and now, it is still 3 yuan, but its stock price has increased several times. It seized the market opportunity in advance, so this pricing directly restricts the entry of other competitors, and no other manufacturer has the ability to make money by selling it for three yuan. The brand image, huge scale, and perfect channels that have been in operation for many years directly discourage competitors.

This tremendous brand marketing power is unmatched by any other low-priced industry. Or is that sentence, because he occupies the market opportunity in advance, so he can get such a huge profit, coupled with friendly management and proper methods, it is certain to maintain an absolute profit in the market. <>

The real core competitiveness lies in business, when people want to drink soda, the first thing that comes to mind is Coca-Cola, and it is easy to buy. So when people want to drink water, the first thing that may come to mind is Nongfu Spring. This is why Nongfu Spring chose to go public.

Nongfu Spring, a little sweet" is deeply rooted in the hearts of the people. People are quite impressed by this advertising line, as long as they think of Nongfu Spring, the sentence will definitely hover in their heads, with the promotion of mineral water to the human body benefits are better than pure water, directly hit the national pure water giants at that time: Wahaha and Robust.

Then he played the warm connotation card, "We don't produce water, we are just the porters of nature". These two sentences are simply the lifeline of Nongfu Spring. I think there should be no Chinese who don't know these two sentences, so this has been more than half of the success.

First of all, your brand is accepted by everyone, and it is fully recognized, and the most important thing is to be able to come up with the brand in everyone's first impression. Therefore, Nongfu Spring has made great progress all the way and has become the first in the bottled water category. <>

A bottle of water for 2 yuan is affordable for everyone. Just like Coca-Cola, it's even a dollar cheaper than Coca-Cola, so the business opportunity here is huge.

In fact, for such a big brand, when they go public, they will make a sure profit. But why did he choose to go public now?

The data in the listing report submitted by Nongfu Spring shows that Nongfu Spring's ability to make money is unobstructed. The performance is very good, occupying the first market share in China all year round, and the net profit is the sum of Master Kong and Uni-President. Such a company that is not bad for money used to say that it didn't want to go public, but why does it want to open it now?

We should know that Nongfu Spring is a family business, and he has a very strong family concept. Coupled with the impact of the epidemic this year, there will definitely be a series of changes in capital dividends. Therefore, for this consideration, one is for the needs of listing, and the other is to maintain the balance of family wealth, so the owner with the largest shareholding after listing will first distribute dividends, which can ensure that the wealth level of the Zhongzhong family is always at the top.

The listing of Coca-Cola in China has made everyone very excited and is known as the happy water of the fat house.

After the listing, Coca-Cola will be more favored by everyone, such a people-friendly drink has been liked by many people, and I believe that Coca-Cola will make more and more money in the future。Why is it only listed now, this is because the company has such an arrangement, and after a certain amount of market stability, it can only be listed with confidence.

When Coca-Cola first launched in China, it was translated as "tadpole gnawing wax", but the name could not arouse people's buying interest, so it was difficult to increase its sales in China, so it began to solicit new translations. One of the participants was the Chinese writer Jiang Yi, whose translation of Coca-Cola was recognized. The name is not the strangest part of this drink.

Its brown liquid, sweet and sour, full of bubbles after opening the cap, makes many people curious and interesting. With a strange taste, combined with a strange name, the drink naturally sells poorly.

So, the following year, the beverage company published a newspaper and offered a reward of £350 for finding a translator. In the end, Jiang Yi, a professor in Shanghai in the UK, defeated all his opponents and took the prize money. The beverage company won the brand name – Coca-Cola, which is by far recognized as the best translation in the advertising industry.

Not only does it retain the transliteration of English, but it also has more meanings than English. What's more, it's easy to tell if it's written or oral. This is Coca-Cola's first step into the Chinese market.

We can't use Buffett's theory of long-term investment in Coca-Cola to hype Kweichow Moutai. Although there are different opinions on food and drink, Coca-Cola is very popular, and there may be fewer and fewer people who drink it after 00 in China, but Coca-Cola is on the market in China, and I will definitely stick to it for a long time! Twenty years ago, Coca-Cola's ** was 3 yuan, and it is still 3 yuan, but its stock price has multiplied several times.

This pricing directly restricts competitors' entry, and no other manufacturer can make money selling for three dollars.

Coca-Cola is a well-known beverage brand and one of the world's well-known brands, and many netizens even jokingly call it "Happy Fat House Water". A bottle of Coca-Cola 20 years ago cost 3 yuan, and it is still 3 yuan, but the stock price of Coca-Cola has increased several times. In China, there is also a beverage company that is also a household name, known as China's "Coca-Cola" - Nongfu Spring.

More than 20 years ago, the advertising slogan "Nongfu Spring is a little sweet" began to take root in the hearts of the people, and quickly developed into a domestic mineral water giant. And recently, Nongfu Spring finally broke the news of its listing. But why is China's "Coca-Cola" only now on the market?

Let's find out.

Nongfu Spring, which is not bad for money, why does it suddenly want to go public?

In April 2020, Nongfu Spring submitted a listing application to the Hong Kong Stock Exchange, and its prospectus was 400 pages long. Through the prospectus, Nongfu Spring's earning power was exposed. Nongfu Spring's market share occupies the first place in China all year round, with a total revenue of 24 billion yuan in 2019 and a net profit of 5 billion yuan.

However, under the situation of the raging epidemic this year, most companies will cut shareholder dividends to maintain sufficient funds, but Nongfu Spring has distributed all the money earned in the past three years to shareholders in the form of dividends, which is really abnormal.

However, it is actually very easy to understand. Nongfu Spring has a strong family business color, and the surprise dividend before the listing is to prepare for the listing itself, after all, if there are too many funds in the account when the listing is listed, it is a bit unreasonable; On the other hand, it is also in order to realize the family inheritance of wealth, because after listing, it will inevitably involve the readjustment of equity, and the first dividend can ensure the interests of the original shareholders and make room for subsequent cash-out.

As for why Nongfu Spring suddenly wants to go public, it must be that the homogeneous competition in the drinking water market is becoming increasingly fierce, and in order to further expand the scale of the enterprise and enhance its competitiveness, listing is one of the best and most reasonable ways for it.

The magnanimous Nongfu Spring actually has a certain market risk.

In recent years, Nongfu Spring has given more connotation to a bottle of water and a brand as a "porter of nature", achieved very good market results, and successfully activated the brand popularity. Nongfu Spring's annual expenditure on advertising and marketing reaches more than one billion, which is indeed very generous.

However, with the improvement of domestic environmental awareness, as a nature porter, Nongfu Spring, the water source problem has been pushed to the forefront many times, once the water source problem occurs, its core business and brand reputation will suffer, and when the time comes, there will be a large number of shareholders. In addition, competitors such as Wahaha and China Resources C'estbon have also begun to hit the mineral water and high-end mineral water market, which will further impact Nongfu Spring's core business.

In general, Nongfu Spring, as China's "Coca-Cola", has only been listed until now, on the one hand, in order to further expand its brand influence and expand the scale of the enterprise. On the other hand, it is also to cope with the increasingly fierce market competition and potential market risks.

Because Coca-Cola has been doing the market for the past 20 years, the market is now very stable, and it is also very close to the people and stable.

Because listing is risky, before listing, enterprises should be fully prepared, if they are frustrated in the first place, they must come up with reliable and effective decisions in a short period of time.

Because the deal with Coca-Cola is only now, the economic situation is the best chance for Coca-Cola to go public.

Coca-Cola is not Chinese, Coca-Cola is American.

Coca-Cola was born on May 8, 1886 in Atlanta, Georgia, USA, and since then it has been intertwined with social development and inspired innovation. Now, it brings a sense of refreshment to people around the world every day.

In 1885, Georgia (John Pemberton), USA, invented a dark syrup called Pemberton French Wine Cola, and in 1885** Prohibition was issued, so Pemberton invented the alcohol-free Pemberton'On May 8, he wanted to invent a drink, a drink that many people who needed to supplement their nutrition would enjoy. That day, he was stirring the finished drink and found it to have a refreshing, calming effect and headache relieving effect, he added this liquid to the syrup and water, and then added ice cubes, he tasted it, and it tasted great, but when pouring the second cup, the assistant accidentally added soda (carbon dioxide + water) This time it tasted even better, partner Robinson (from the two ingredients of the syrup, inspired the name, these two ingredients are the leaves of coca and the fruit of kola, Robinson changed the K of Kola to C and then added a horizontal between the two words, and Coca-Cola was born, and the first Coca-Cola was sold for five cents.

As of January 17, 2022, Coca-Cola has a market capitalization of $100 million. The Coca-Cola Company.

Founded on May 8, 1886, it is headquartered in Georgia, USA.

Atlanta is the world's largest beverage company, with a 48% market share.

As well as two of the world's top three beverage brands, Coca-Cola has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, juices, tea and coffee stools, and is the world's largest distributor of fruit juice drinks.

Extended information: 1. Coca-Cola brand culture.

1. It is the establishment and realization of long-term corporate image goals, making it the basic strategy of the world's most valuable brand. Whether it's Coca-Cola or Pepsi.

It is the first company in the world to pay attention to trademarks and brands.

2. It is an ingenious and generous marketing strategy.

Effective, consistent advertising and high-quality, focusing on packaging and visual coarse image, the hall refers to the company's huge advertising investment and successful image shaping in the hearts of consumers around the world, is the basis for continuous progress.

3. The brand is alive and personal, and a good brand can establish a deep emotion between consumers. Brands must consider consumers' daily experiences, feelings, thoughts, attitudes, and psychological needs to use and accept the brand.

4. Building a brand is actually creating a personality that stands out from the rest. The owner of the Coca-Cola brand has always believed: "The reason for our success is the friendly atmosphere we create, and consumers actually want to be one with Coca-Cola." ”

2. The Coca-Cola Company manufactures and distributes concentrated beverages and fruit juices, and its product, Coca-Cola, is a beverage made from the juice taken from the leaves and fruits of the two plants, Coca-Cola and Coca-Cola. Soda beverages, the company's main division, account for about 80% of the company's total annual sales. Soda beverage products account for 88% of the company's total profit.

Coca-Cola USA is the largest seller of The Coca-Cola Company; The Company's Food segment manufactures and sells frozen, concentrated citrus and various fruit juices, lemon crystals, coffee and tea. The Liquor segment manufactures and sells various grades of liquor, primarily for the domestic market, and is the fourth largest producer and marketer of liquor in the United States; The company also manufactures plastic films, as well as other consumer products such as deodorants, wet hand towels, and others.

The world's top 50 But it's certainly not as good as PetroChina's $100 billion.

Coca-Cola 1125e, Pepsi 279e. However, the market value is based on **, and the company** is changing, so it has been floating.

Coca-Cola was born in 1886 in Atlanta, Georgia, USA, and since then it has been intertwined with social development and inspired innovation. Now, it brings a sense of refreshment to people around the world every day. Currently, 1.7 billion consumers around the world drink Coca-Cola products every day, selling approximately 19,400 bottles of beverages every second.

It is currently the world's largest beverage manufacturer. One of the must-have drinks for young people in China.