What is the main way to raise the ROl?

ROI: Return on Investment, the return on advertising performance and the cost-to-investment ratio.

How is ROI calculated?

ROI = (Total Revenue - Cost Input) Cost Input * 100%

Phase 1: Online advertising to test the waters.

Strategy: Precision marketing, through timely performance advertising, measure whether the cost of individual user acquisition is within the target range, and continuously improve the magnitude to find out which channel the target user group is the most and best.

Optimization: Negotiate channels to get the lowest price; Lowers CPC; Optimize the time period; Optimize the material; Eliminate the worst-performing channels.

Note: The most taboo thing about online advertising is that the key point is neither the brand nor the content. The core lies in understanding the traffic distribution mechanism of each channel, finding the core target users, and maximizing the magnitude.

By maximizing the magnitude, reach enough target users, pay attention, enough users. Therefore, this piece must be operated by a professional team, otherwise it is easy to have a bad effect due to improper operation, and in the end it is thought that the channel is not good, and the food is wasted because of choking.

The second stage: focus on word-of-mouth.

Strategy: Share and spread, and generate quality content. By cooperating with various KOLs, it has attracted the general attention and sharing of users.

Note: KOL cooperation is more troublesome, and not all KOLs can cooperate. In addition, the creation of copywriting is also very demanding, and it is necessary to conduct testing, find the points that users care, and then carry out in-depth.

Stage 3: Events.

Channels: roadshows, business events, theme activities.

Strategy: Plan events and generate reports. Further enhance user attention.

Optimization: Execution frequency; Execution effect; Event control.

Note: Online event and event marketing is difficult to operate, and if you want to improve the efficiency and frequency of execution, it is best to cooperate with a third-party company. Cross-industry cooperation can try to catch up with some brand benefits.

The fourth stage: credibility promotion channels: self-**+** channels.

Promotion Strategy: Official output content, ** reporting with journalists, see Series 3 for details.

Optimization strategy: Relationship optimization; good cooperation between independent journalists; Content engagement.

Precautions: Credibility shaping needs to play a leading role, especially content marketing, enterprises need to continue to output valuable stories, with **, copywriting, **, in the way, to explain the corporate philosophy, user stories, product novelty.

Stage 5: Visibility.

Promotion channel: **Advertising + outdoor advertising.

Promotion strategy: Starting with celebrity endorsements, CCTV and satellite TV's top columns will be broadcast during the first time period, and cooperate with Focus Media, outdoor advertisements such as buses, subways, cinemas, and airports to quickly increase popularity.

Note: Grasp the repetitiveness of the ad, repeat and repeat, and make people remember you.

Believe in the seeds, believe in the years.

Work hard and wait for the flowers to bloom.

Reading is the foundation of education.

Study hard and work happily.

Game mentality, happy life.

Wait patiently, flowers will bloom.

Life requires constant reading and continuous learning.

Live and learn.

Read books with words, read books without words.

Read the book of nature, read the book of life.

Read a book for a lifetime, a book that can't be finished.

The speed at which a person grows depends on the depth of reading and the intensity of practice. This is especially true for class teachers. But for the class teacher, it is relatively easy to read books with words, and it is extremely difficult to read the two big books of human nature and life.

The value of life is measured by what people do for the present day. ——Xu Weilu is stepped out, and history is written by people. Every step of man's action is transcribing his own history. - Ji Hongchang.

The spring silkworm is dead to the end, and people are looking forward to it. There is still a breath that needs to be worked on and left as a good area for young people. - Wu Yuzhang.

I hope that every time I recall, I don't feel guilty about life - Guo Xiaochuan's life may be extinguished or decayed, I can't be corrupted, I am willing to be extinguished! - Ostrovsky.

If you want to love your own value, you have to invent value for the world. - Goethe society is like a boat, and everyone must be prepared to take the helm. - Ibsen's life is not a pleasure, but a very heavy thing.

The value of Leo Tolstoy's life is not measured by time, but by depth. - Leo Tolstoy's life is empty and mediocre only in the eyes of mediocre and boring people. - Chernyshevsky's worth as a person should be judged by what he contributed, not by what he achieved.

Only by dedicating oneself to society could Einstein find the meaning of that long and risky life. - Einstein's life is really like this cup of strong wine, without refining it again and again, it will not be so palatable! ——Guo Xiaochuan, who is full of joy and fighting spirit, always welcomes thunder and sunshine with joy.

Huxley's life was about fighting. - Korolenko.

Let's try to play a role in life and love life. - Rodin, don't sigh at the pain of life! Sigh is the weak.

Gorky's hope is attached to existence, and if there exists, there is hope, and if there is hope, it is light. ——Lu Xun's dreary nights are all daytime. Prelude.

Guo Xiaochuan. When a person uses things to meet the light, the light will soon come and shine on him. ——Feng Xuefeng: Winter has arrived, will spring be far away? - Shelley.

The past belongs to the Grim Reaper, and the future belongs to you. - Shelley.

The activities of the world, although there are many shortcomings, are still beautiful. Rodin's industrious bees never mourn by chance. - Blake.

Hope is a faithful sister of doom. - Pushkin.

When your hopes are disappointed one by one, you must also be strong and calm! - Longfellow believes in you first, and then others believe in you. - Turgenev's fatalism is an excuse for the weak who lack willpower.

Romain Rolland: The only flaw we will not correct is weakness. - La Rochefoucauld's selfish victor can destroy the public. ——Lin Kui's famous sayings.

If everyone is good, the world will be peaceful; If everyone is selfish, the world will be in chaos. ——Liu E's selfishness is an obstacle to establishing people. - Lu Kun.

Like smoke, the past is forgotten, and the heart is selfless and the world is wide. - Tao Zhu.

All self-interested lives are black and white rational, animal lives. - Leo Tolstoy often seeks to benefit others, not himself. - Xie Juezai.

What is the ultimate purpose of education?

The topic of education has always been of special concern to everyone, and some people may ask, what is the ultimate purpose of education? Education can be divided into two levels, one is shallow, the other is deep, in fact, the ultimate purpose of education is to cultivate talents and shape people's character. Let everyone be able to achieve comprehensive and harmonious development, this is the ultimate goal of education, because he can really realize the release of self-worth.

01, know yourself, understand self-education, first of all, it is a manifestation of self-knowledge, we must know what kind of person we are. There are subjective evaluations, there are objective evaluations, and secondly, one should not distort one's own characteristics, one should not exaggerate one's strengths, and one should not minimize one's shortcomings. Understand what you're doing, how you're feeling, and what your actions will give.

A positive self-attitude and self-knowledge can make you more perfect, recognize your own shortcomings, recognize your strengths, recognize yourself in general, accept yourself, and have a certain hope for yourself, believing that you are the best person in the world.

02. Objective perception of the world, the establishment of interpersonal relationships can perceive what kind of character others are from other people's words and behaviors, and can feel the thoughts, desires and feelings of others, we must understand the Catechism of others and see each other's views and attitudes. If you just stand in your own perspective, there is no way to establish interpersonal relationships, and your attitude towards people and interpersonal skills will help you improve your interpersonal relationships. We need to feel the world objectively and build our own interpersonal circle.

03. The purpose of communication with people who love life is to cultivate a person's love for life, which is manifested in the fact that the psychology is healthy, and it can devote itself to work wholeheartedly and be enthusiastic about the family. When looking at the world, it is best to look at and understand some positive things from the perspective of development, and it is best to have a grateful attitude and enough love for life. We find that many people always use a negative point of view to look at the world is actually incorrect, only when we use a positive attitude to face life, love life, in order to have a wonderful life.

In the future, we may encounter a lot of stumbles, only those who love life, they can really come out of their own world.

04. Effective Problem Solving At first, we understand that education is to teach and educate people, but in fact, the purpose of education is to effectively solve various problems encountered in our daily life. Of course, the problems at work are also known through education, and people hope to improve their minds through words and deeds in the process of education. Everyone is very good in this society, and the purpose of education is only to cultivate a person to be more excellent, there is no problem in learning any knowledge, they can improve our understanding of society.

What is the purpose of education? Successful people at home and abroad, whether they are politically successful or economically successful, they all have the following five things in common: 1. Lofty and lofty ideals of life.

2. Noble quality. 3. Strong willpower. 4. Scientific method.

5. Ability to innovate. The cultivation of today's ** ideal of life.

Ideals should be rooted in the individual's pursuit of personal life value, and the pursuit of personal life value is rooted in the individual's sense of responsibility to society, to his family, and to himself. When a person has a sense of responsibility, he will pursue the value of his personal life, and if he wants to pursue the value of his life, he will produce true ideals.

Responsibility education is very important, first of all, to cultivate a sense of responsibility, children without a sense of responsibility are very willful and selfish. In fact, every one of our gains in life comes from the responsibility of others, educating children, every harvest comes from the responsibility of others, and oneself should also pay responsibility, it cannot always be that others are responsible for you, and you have no responsibility for others, responsibility is mutual, when you are responsible for others, others will be responsible for you.

When you are responsible to your family, your family will have a long-term responsibility to you, and when you are responsible to others, others will be responsible to you. When you are responsible for society, society is responsible for you, and when you are responsible for the country, the state is responsible for you. When you are responsible for the world, the world is responsible for you.

Of course, a person lives in the world, because of love, you will get a lot for free in advance, but after a long time, if you don't reciprocate, everything you get will disappear.

A person who has gained in life will have a responsibility in life. Loving one's family, loving one's loved ones, loving others, loving society, loving the country, loving the world, and loving is the origin of a person's sense of responsibility. The broader and stronger the sense of responsibility, the firmer and more ambitious the ideals generated.

What is the use of ideals, he will have self-control, control what he should do and what he should not do. It will also generate a strong motivation for life struggle, and provide power for a strong will. It will not only point out the direction of life, but also escort the right life struggle.

The highest state of the ideal is faith, and the power of faith is incomparably strong.

It is added that in addition to the sense of responsibility, ideals should also cultivate children's self-confidence in life. Without self-confidence in life, even if there is a sense of responsibility, it is impossible to produce true life ideals.

What is the ultimate goal of education? In fact, each of us can have a common idea of educating our children into elites and talents, rather than adults. Well, as long as we want to turn children into elites.

What is the core of education? What is the real purpose?

Improve the education and cultural level of the people, cultivate manufacturable materials for the country, add impetus to the rejuvenation of the Chinese nation, and inject impetus into the future of mankind!

Let people understand the meaning of life. The purpose of education is to make people learn to think independently, and the ultimate goal is to think about how to live a more meaningful life in this life.

The ultimate purpose of education is to export valuable talents to society and the country and contribute to the development of our country.

The ultimate goal of education is to educate people from all walks of life on an equal footing and achieve unity of values.

Improve students' cultural and physical quality, and educate students to learn to be people. Education is to let students learn things, learn more cultural knowledge, improve their physical fitness, but also learn how to communicate with others, how to do a good job in interpersonal relationships. In this way, I can improve my emotional intelligence and IQ, so that students can grow up to be a person who contributes to society and family.