What are some good ad pieces that stand out to you?

I especially like to wear ANTA sneakers, and I also like his literary advertising plan, which I find very attractive. I'll share with you one of its advertising programs, because I can't remember clearly, so I searched it manually, the original text is, I'm very ordinary, no extraordinary talent, no grace of fate, reality always separates me from my ideals, the world is not fair, but I know that there is an inner me, unwilling to be mediocre, eager for freedom, omnipotent, I firmly believe that as long as perseverance and hard work, one day, a truly brilliant I will get closer and closer to me, let the scars become my medals, let the world be unfair, Keep your head down in front of me, keep moving, and never stop. I think this is not just an advertisement for shoes, it shows more of our pursuit of ideals, as long as life is not extinguished, it will never stop.

A lot of advertising copywriting is very good, what I remember deeply is: Dream Blue Man's feelings, Nike's advertising slogan: just do it, Jiang Xiaobai's copywriting is more touching and memorable:

I hope that in ten years, I will pour you wine, we are still old friends, and it is better to go through some detours than to stand still, and I will drink all the people down, just to whisper to you.

There are indeed a lot of good advertising copywriting that I remember more deeply, for example, like the previous Shi Yuzhu's advertising copy, I think it is quite good, that is, this year's holiday does not accept gifts, and only receives brain platinum, which is really a household name, very powerful.

The advertising copy that impressed me the most was Hengyuanxiang's advertisement. Although there are many people who don't like this kind of advertisement, that is, they keep repeating the name of the brand during the advertising time, but one thing that cannot be denied is that this advertisement is indeed very impressive, and when you need this aspect, you will always think of this brand at the first time. So if it is purely for advertising purposes, he is undoubtedly doing a very good job.

Anything is possible in the advertising of Li Ning clothing. I think this advertising slogan is particularly fresh in my memory, because it reflects the perseverance and belief of Chinese sports brands in the Olympics. From the beginning of our Olympics.

won a few gold medals, and I haven't eaten dozens of gold medals in the competition until now. This phrase embodies the idea of making anything possible.

The advertising copy that impressed me was all those advertisements with a bit of spoof, that is, the advertisements were obviously very strange and spoofed, and they could read the advertising words seriously, which felt particularly interesting. For example, the advertisement of the Tianzi driving a second-hand cart really impressed me and I will never forget it.

I guess what I remember so far is the public service announcement of the mother's foot washing. is the actor of Xia Yu, who has children at home, and saw his mother washing his grandmother's feet, and he carried a big basin of water to wash his mother's feet! That sentence of mother's washing feet impressed me deeply!

Homeschooling is really super important for kids!

Copywriting for winning wine. Win wine, the wine that dreamers drink! .Chase your dreams in life, win wine and help each other!Anyone wants to win.

There are many classic ad copy.

1.Dove Chocolate: The milk is thick and silky.

2.7UP Soda: 7UP is never caffeinated and never caffeine-free.

3.Wang Laoji: I'm afraid of getting angry and drinking Wang Laoji.

4.Six walnuts: Use your brain more and drink six walnuts.

5.Durex: My love for you is not intentional, not gross negligence, but force majeure.

6.Luzhou Laojiao: Don't leave the wine in the glass, don't leave the words in your heart.

7.Fotile: The important thing is not to enjoy the scenery, but to become the scenery.

Overview. Good ads make people remember the product, so what are some good ads?

Example. Brain platinumI feel that many people have heard of this advertisement, not only because I can see it on TV every day, but also because I think that the advertising dance that is updated every year is impressive.

Durex

Durex's advertising feels like it's progressing more and more over the years. At the earliest beginning, Durex's marketing method was to send some chicken soup warm texts every day, which were not painful, talked about some life truths, and there would be some popular science about sexual knowledge, and occasionally there were some more provocative texts and some fashionable and interesting **, but they all felt very general, or the text was not right, and it was irrelevant, as if it was to send Weibo to Weibo, and when it came to the specified time period, it was necessary to come to a Weibo, but these are just the ideas of the Weibo operator himself, And not the idea of the customer base.

Summary. Advertising is a great way to tell the usefulness of a product and can also make a lasting impression.

1.Yili Pure Milk Advertising Copywriting Case:

Advertising copy: No matter how you drink it, it's always not ordinarily fragrant! This is unusual, you can clearly feel it as soon as you drink it. The whole milk solids content of Yili pure milk is as high as above, which means that Yili pure milk is more fragrant and delicious, and the nutritional content is higher!

Advertising slogan: Green prairie natural good milk.

Advertising copy: One pack of Yili pure milk a day, your bones will not make this sound for the rest of your life. Each 1100 ml of Yili pure milk contains up to 130 ml of milk calcium. Don't underestimate this number, it will be very different from the bones!

Advertising slogan: Green prairie natural good milk.

Advertising copy: Drink the clear water, listen to the pleasant birdsong, eat the abundant grass, and breathe in the fresh air. In such a comfortable environment, the milk produced by Yili dairy cows is naturally of extraordinary quality and better nutrition!

Advertising slogan: Green prairie natural good milk.

2.Mrs. Oral Liquid Case:

Advertising text: Don't let the autumn rain get wet in a good mood, a good mood, and a natural face.

Don't let autumn bring a little bit of injury to a woman, there is no melasma, and the face is real.

The water that does not let the autumn wind dry the skin.

Skin is hydrated and complexion is better.

Don't let the autumn night become the beginning of insomnia, sleep well at night, and your face will be better.

The most successful advertising copy of the 20th century.

Buy a condom, a Durex sales: don't use JSB. I asked why. She said, "Don't you feel small?"

All I have to say is: Yes.

1. There are three components that are generally required for the writing of advertising copy: 1 You must know what you are talking about. In order to be informative – not to mention convincing – you have to know how cars are assembled, how chickens are chopped, how surfactants work, what happens to people in foreign countries, how oil refineries and so on.

Without this knowledge, you are doomed to live more and more on adjectives – only mistakes. 2 It's important to remember who is speaking. Image, character, intonation, texture and even personality – these are words that we use interchangeably.

But no matter what adjectives we use, they must be obvious, prominent, and consistent. It's even more important to be friendly, feel close, and be accepted. Copywriters who want to put their company's or, God forbid, their own characteristics into their clients' copywriting should pay the price for losing their jobs.

Severance is the hand in which he writes. 3 You have to know who you're talking to (or, better yet, to whom) it's hard to get it right. The categorization of "males aged 18 to 34" and "households with an annual income of more than $1.2 million" is not only useless, but also devastating.

You might really have to go to a consumer symposium (remember to buy a round-trip ticket without having to book a table first). The best strategy is to create your own consumer, hide it well, and the actual things in life will not bother you. At the same time, remember that your consumers (even if you create them) are likely to be smarter and more alert than you.

Advertising comes from life, for life. Therefore, good advertising copy should be found in life, and inspiration in life is essential.

Fake product: Women's health products advertising theme appeal: children give gifts to their mothers. Slogan: Give the healthiest love to the mother.

Mansillu**. Sponsored Brands. Theme: Exquisite and brilliant to the home. Description: A man who loves his family, with a sense of fashion taste,。。 real-world success stories).