How to run a dry cleaner better

First of all, you must have a stable brand indoctrination, which is your strong backing; The location and decoration of the store is also crucial, which is directly related to your customer volume; The choice of equipment is also crucial, and the dry cleaners that can wash the clothes can survive for a long time; Running a dry cleaner also requires proper marketing to let potential customers know that your dry cleaner exists and that your dry cleaner can wash their clothes. In addition to these are the service attitude, the service attitude directly affects whether your customers will come back.

First of all, we should pay attention to the marketing strategy of the store. **Activity is one of the ways to promote the laundry, to attract the attention of consumers in the way of discounts or gifts, and to enter the store to consume, is the main motivation to carry out ** activities; Distributing flyers and posters is another way to promote laundry, and posters can be placed in areas where pedestrians are concentrated, so that passers-by can know the existence of the store, so as to attract them to go to the laundry to spend money. Now with the development of the Internet, Weibo, WeChat, QQ, etc. can become the publicity method of the laundry, and the operator can also do publicity for the store on the circle of friends, space, etc., and can also ask friends to help do publicity.

Thirdly, the operator can adjust the business scope of the store according to the actual development of the store, for example, it can expand the group business and increase the operating profit. Restaurants, hotels, wedding photography studios, companies, ** departments, etc. can become group customers of the laundry. In addition, compared to ordinary individual customers, the business of group customers will be more stable, and the operating profit of the laundry will fluctuate less.

Develop a business schedule suitable for the off-season, and take advantage of the off-season to exchange experiences with people in the industry.

1. Develop a business schedule suitable for the off-season, and formulate a work schedule suitable for summer according to the law of customers sending and picking up clothes, so that employees can rest and the work is completed.

2. Take advantage of the off-season to have time to exchange experience with people in the industry, and in the case of staff and time, you can also learn some special techniques of the industry (weaving, stain removal, leather goods, dyeing, etc.), enhance the market competitiveness of service items and dry cleaners.

3. Improve the image of the store, improve your store in the off-season, clean the store thoroughly, renovate the decoration, add equipment and equipment, etc., and comprehensively improve the appearance of the store, so as to prepare for the competition in the market in the coming year.

Origin. The history of dry cleaning can be traced back to ancient times, about the birth of textile clothing, in ancient Pompeii (ancient Italy) alkali and ammonia were used in the early days of washing, and later a kind of clay was found in the local area, called "bleached soil", which was used to absorb soil and grease on the clothing, and the washed clothing became softer and cleaner.

This is the earliest prototype of dry cleaning, dry cleaners originated in Shanghai in the mid-18th century, mainly serving foreigners living in China, mostly in the form of small stores or mom-and-pop shops, technology, equipment, etc. are relatively backward, and they grow in exploration.

In 1918, Europe began to use a series of chemical solvents represented by trichloroethylene as dry cleaning solvents, although it solved the problem of flammability and explosiveness, but trichloroethylene degreasing fiber has a certain physical and chemical damage, has a strong impact on equipment, and has a certain degree of harm to operators and has not been continued to be used.

Oriental Ruili International Laundry has also gone from a little-known small project to today's scale step by step, and it has not given up halfway, even if there are many ups and downs.

The brand of Oriental Ruili International Laundry is easy to open a store, and Oriental Ruili International Laundry can operate in good faith, so it has driven the development of the brand, and at the same time, the brand process operation makes washing clothes simpler, so that consumers can enjoy good quality laundry services. And the brand's profit has reached tens of thousands of yuan a month.

Oriental Ruili International Laundry has introduced foreign exquisite technology and technology, and constantly upgrades equipment. And it makes customers more favored, and everyone has gradually become its repeat customers, and the prospects are very broad.

With its industry brand advantages, business school system training, strong service support and after-sales service, Oriental Ruili International Laundry has attracted consumers and investors.

Opening a dry cleaner for novices is actually three aspects:

1. I don't understand the technology.

2. No experience in operation.

3. I don't know how to buy the equipment.

These three points you choose a regular and reliable dry cleaning franchise brand, which can give you a one-stop solution.

It's nothing more than spending more money, but the premise is that you want to find a reliable dry cleaning franchise brand, not those leather bags. Besides, I'd suggest you do it yourself anyway.

It is not difficult to find a master or store, as long as there is a mature lesson plan, it can be completed in a few days.

In the dry cleaners, you understand the overall operation process and details of the industry, and figure out the situation of each brand of equipment.

In this way, you have the technology, the business experience has also been learned, you can buy a set of equipment yourself, and you can save money and buy good things, isn't it?