Are you interested in exploring the Mini Program market?

More than a year after its launch, the Mini Program has ushered in explosive growth this year. In 2017, at least 700 million funds were bet on the Mini Program space. Some investors said that the mini program is erupting like a volcano, and with the continuous update and opening of various functions of the WeChat mini program, more businesses can see the development space of the mini program, but many small and medium-sized enterprises are limited by cost and technology, and cooperating with a third-party development company of the mini program is a good choice.

However, in today's mushrooming of third-party development companies for Mini Programs, how should we choose? It should be referred to: whether the product has advantages, whether the template is cheap, whether there is a complete sales routine, whether the product is continuously updated, and so on.

1. Look at whether the company has an official **, if a small program development company does not even have **, then the strength can be imagined, and the possibility of the leather bag company will be greater.

2. Search for whether there is any negative news, if the search appears keywords such as: **, deception and other related words or directly in the search results of negative news, then the company should choose carefully.

3. Inquire about the company's reputation in the industry, and find some companies that have cooperated with the company to inquire about the situation. Generally speaking, this evaluation is real, and it is difficult to deceive.

4. Looking at its case, if a company does not even have a case of software development, it is either a new company that has just been established or the company has just started to do this business.

Hello, I am glad to serve you and give you the following answers: Promoting Mini Programs does not necessarily need to run the market, but in order to get more users of Mini Programs, it is essential to run the market. The workaround and practice steps are as follows:

1. First of all, it is necessary to do a good job in the product positioning of the Mini Program, determine the target user group of the Mini Program, and the special functions of the Mini Program, so as to better position the promotion direction of the Mini Program. 2. Secondly, it is necessary to do a good job in the promotion plan of the Mini Program, determine the promotion channels, such as social networking, online marketing, offline activities, etc., as well as the time and cost of promotion. 3. Then, it is necessary to do a good job in the promotion content of the Mini Program, such as copywriting, **, **, etc., as well as the hidden reputation of promotion, such as advertising, issuing press releases, etc.

4. Finally, it is necessary to do a good job in evaluating the promotion effect of the Mini Program, such as checking the traffic of the promotion channel, the number of users, etc., the cost-effectiveness of the promotion, etc. Personal tips: To promote a Mini Program, you should pay attention to positioning, planning, content and effect, so as to better promote the Mini Program and get more users.

The advantages of opening a store in a Mini Program are as follows:

1.It's cheaper to set up a store.

Compared with opening an offline store or developing an app by yourself, the development of a small program can be said to be quite cost-effective, and for some newly opened businesses, the R&D cost of tens of thousands of yuan is not affordable for every newly opened business. Compared with the Mini Program, which is not inferior to the app, the lower development cost and the same display effect make the Mini Program a must-have software for merchants.

2.There can be free promotions.

We know that it is becoming more and more difficult to promote and get traffic, especially high-quality traffic that can be converted, and the cost of getting traffic is still increasing. The Mini Program has an inherent advantage, it has its own nearby function, and users can search for merchants within 5 kilometers of the Mini Program on the Mini Program.

If you want to use the applet immediately, you can close it if you don't want to use it, without **, uninstall the operation, which can be said to subvert the use habits of the traditional app and refresh the user's new perception of the app. And if a user thinks your Mini Program is very useful, then that user is likely to share the Mini Program with his friends. If the company can cooperate with some marketing methods, it can better trigger the active sharing behavior of users.

4.Powerful data management capabilities.

Through this function, enterprises and merchants can analyze user behavior, so as to provide customers with higher quality services, increase customer satisfaction, and improve the probability of secondary and multiple purchases.

5.Improve service levels.

Stores can display various services and introductions through the mini program. The speed of the Internet is very fast, and the scope of the spread is also quite wide. And can quickly and comprehensively push the store-related information to the target customers, if the customer has any questions, you can directly consult online or consult to solve the problem, to provide users with high-quality services.

6.Mini program code.

Similar to WeChat's, the Mini Program also has a corresponding Mini Program code, which can also be scanned using WeChat to scan the code, and users can order or place orders and other operations with a single swipe, and can also view the store's latest event information and preferential activities.

If you want to start your own business, you can consider using a small loan as a start-up capital.

It is recommended to use the money to spend, the money to spend is the credit brand of Du Xiaoman Finance, which provides users with safe and convenient, unsecured and unsecured credit services.

With money to spend on consumer loans, the daily interest rate is as low as low, and the annualized interest rate is as low as low, which has the characteristics of easy application, low interest rate and fast lending, flexible borrowing and repayment, transparent interest and fees, and strong security.

On May 21 this year, Du Xiaoman Finance launched a small and micro activity with the theme of "Home and Wanye Xing" for users who opened stores and started businesses, providing 100,000 copies of "Daily Interest + Million Insurance" gift packages to help small and micro enterprises grow their families. The number is limited, first-come, first-served, please refer to the details of the event on the page of Du Xiaoman Financial APP.

Share with you the application requirements for consumer products with money: it is mainly divided into two parts: age requirements and information requirements.

2. Information requirements: During the application process, you need to provide your second-generation ID card and your debit card.

Note: Only debit cards are supported, and the application card is also your debit card. My identity information must be the second-generation ID card information, and I cannot use a temporary ID card, an expired ID card, or a first-generation ID card to apply.

This answer is provided by Youqianhua, due to objective reasons such as the timeliness of the content, if the content is inconsistent with the actual interest calculation method of the Qianhua product, it shall be displayed on the page of Du Xiaoman Financial APP-Youqianhua Loan. Hope this helps.

Find a development company, use ready-made mini programs, and don't customize development.

The following is the answer of Wanzhonglian software development for you, I hope to help you:

As for how much it costs to develop a small program, it depends on the development method adopted, such as:

1.It is to develop and do it by yourself. It's also the most cost-effective way to save money if you develop it yourself, so you don't have to pay the developers.

In this way, if you develop a personal version of the Mini Program, you don't need to spend a penny to have your own Mini Program. If you want to develop a small program with payment function**, it is the enterprise version, you need to carry out WeChat authentication, and you only need to pay Tencent 300 yuan for the certification fee, provided that you understand technology and preferably have a team.

2.It means that you have a development department or developer. If this is the case, we are in the same situation as in the first case, but we still need to pay the cost of the employee, which is also included in the cost of developing a small program, after all, the employee needs to be supported by the company.

And the cost of this depends on the salary you pay to the employee, generally the basic salary of an employee who can independently develop a small program will not be less than 10,000, which is still the basic salary in a small city, if it is Beijing, Shanghai and Guangzhou, it will take about 20,000 to 50,000. And if you're running a development department, the cost will be higher.

Because we don't need to spend so much energy to develop it ourselves, and we don't need to spend too much money to support a developer or development department, we only need to pay for the market for developing a small program (a few thousand yuan).

The fast channel is handed over to a third party for development, which is convenient and fast, and the platform has many functions. Third-party platforms are now very mature.

Affected by the economic downturn in the physical market in the past two years, many business friends have reported that it is becoming more and more difficult to do physical store business. The rapid development of Mini Programs in the field of mobile e-commerce has also allowed merchants to see new business opportunities, hoping to use Mini Programs to break the offline business dilemma and bring sales growth. Let's first take a look at the economic value of physical stores, and which physical industries are suitable for Mini Programs?

1. The value of Mini Programs to physical merchants.

1) Mini Program drainage offline.

Merchants can make the Mini Program a bridge for online and offline integration, and realize online and offline linkage marketing through the Mini Program. For general-scale brick-and-mortar stores, you can use stores to promote at the beginning. For example, offline customers can be diverted to online by arranging small programs*** and store staff to guide users to scan the code to join the membership, scan the code coupon, and self-service ordering.

In addition, the Mini Program can also provide more service scenarios for the store. Merchants use the mini program to promote, WeChat users within 5 kilometers can view the store's information, and the nearby mini program function also increases the traffic of the store, bringing a wider range of **.

2) Make good use of marketing fission.

The Mini Program comes with WeChat social attributes, so the most important marketing method is to use the WeChat social function to develop without breaking down, and bring the store entrance to the WeChat of a large number of users through the Mini Program. This requires businesses to make good use of various marketing tool functions, such as grouping, coupons, bargaining, social seckill and other marketing tools, in the circle of friends, various WeChat groups, etc. Generally speaking, the combination of preferential activities and high-quality goods and services can improve the repurchase rate of users.

3) Lightweight application advantages.

Mini Programs are light applications that do not require installation, and users can click and use them anytime and anywhere. On the other hand, the WeChat platform has successively opened and updated more than 80 traffic entrances, making the use of Mini Programs more convenient, and "scanning" has long become the new normal of our behavior habits, which is not easy to cause user disgust.

In this post-epidemic era, Mini Programs have long been a game-breaking tool for merchants to reduce customer acquisition costs, create closed-loop marketing, and improve user conversion and repurchase. The scope of application of Mini Programs is also very wide, whether it is offline catering, retail, hospitals, service industries, etc., it can be said that as long as there is a need to provide products and services to the public, physical stores can use Mini Programs to help merchants achieve online and offline integrated operations.

For most merchants, the difficulty is never the production of Mini Programs, but the operation of Mini Programs. However, the operation of Mini Programs is very important for merchants. So what are the skills of merchants in the process of operating a Mini Program store? ”

1. Use marketing methods to increase the degree of excellence.

User drainage is a very important part of the operation of Mini Programs. In the process of attracting new users, merchants can use the traffic entrances of Mini Programs such as [Search], [Scan], and [Nearby Mini Programs] to attract traffic to their Mini Program stores.

Mini Programs are backed by a social platform like WeChat, and businesses should make full use of WeChat's social relationships when attracting new users. Merchants can guide users to share with each other to achieve the effect of fission communication and expand the popularity of merchant mini programs.

3. Optimize the user experience of the Mini Program store.

Nowadays, as the homogenization of products becomes more and more serious, users will also pay more attention to the service experience when choosing. Merchants should fully take this into account and bring a good user experience to users.

Therefore, when building a Mini Program, merchants should try to combine the characteristics of the target customer group of the merchant and build their own Mini Program stores from the perspective of users.

If mine is helpful to you, remember to light it up, thank you!

I just opened a store through the Tongyun Mini Program, and I personally think the group activities in it are good. Through this activity, you can form a fission spread, which can make those new customers trust your store faster.

Marketing needs to rely on accumulation, and you have to take it slowly.

Let's start by looking at what others are doing.

1. Learn more about the best system management.

Many people to carry out some micro system marketing promotion and publicity planning, their own content for the relevant WeChat public platform is not particularly clear, nor is it particularly mastered, at this time to be able to pay attention to some of the competitors' small program ** system of WeChat public platform, and then understand how they do it, then they will gradually produce their own design style.

2. Enrich the role of the applet** system.

Expand the role of rich mini programs as much as possible within the limited scope, such as adding live broadcast rooms to e-commerce mini programs, and inserting ** systems in the official **WeChat mini programs**, so as to give customers a richer application experience.

With the help of the WeChat public platform, the promotion of e-commerce applets is of course inevitable from the marketing promotion of mobile phone WeChat and its WeChat circle of friends. We can send the e-commerce applet to each WeChat group chat, and add simple article content to attract group members in a group to click on it, increase the amount of **, just click, and improve the fame once. Naturally, in addition, you can also publish the link of the applet in the WeChat friend only slip circle, which is an e-commerce category, and the trust of friends in the circle of friends is higher, so you don't have to worry about being blocked like a micro-business.