What are the advantages of the Mini Program and what benefits do it bring to the merchants?

The smart applet is also a heavyweight product on the mobile terminal, which will not only run on the APP, but also run in open source alliance partners such as Tieba and 58.com, truly realizing "one development and multiple terminals can be run". Smart Mini Programs provide users and developers with a new mobile ecosystem, which is characterized by more openness, intelligence, a larger amount of high-quality traffic, and a more natural user experience. For details, please visit the official website.

The Mini Program and the WeChat Mini Program are compared from the platform attributes, traffic**, entrance and traffic itself, so as to draw the advantages of the Mini Program in the face of the mature ecological structure of the WeChat Mini Program.

Attributes: The Mini Program is the first fully open smart Mini Program ecosystem, with traffic + AI empowerment, and an open source alliance of 3 billion monthly active smart Mini Programs.

1. Quickly establish a brand and increase the brand's rate.

Xiaoxiaoji program** can be used through nearby people search, *** fans, circle of friends to share and other fission marketing models, which is conducive to merchants to establish their own brands. Once the brand is established, the customer source will be endless, which can increase the degree of the merchant's brand, and at the same time, it can also increase the drainage and conversion rate of mobile traffic.

2. Achieve social fission.

Mini Programs can help businesses and merchants achieve social fission. For enterprises and merchants, you can add some marketing functions such as price bargaining and group building to the Mini Program. And these functions can often trigger users' active sharing and behavior, thus bringing social fission to the enterprise.

Mall4j's mini program** has many marketing functions: seckill, **, coupons, etc., which is a good helper for merchants to achieve traffic retention.

3. Better meet the needs of consumers.

Mini programs** can make it more convenient for users to view product information and compare cost performance.

4. Low operating costs.

Low-cost operation, one-click docking with major third-party software, fast customer expansion, fast locking of customers, no need to pay for promotion.

What are the characteristics of Mini Programs? From five aspects.

In terms of technology and function, the smart applet is fully connected to the "brain", and the developer can call it in a few lines, through open data, algorithms, and computing power, so that the "applet+ai" has a greater imagination space, such as voice control in the field of intelligent interaction, voice broadcasting, card recognition, face verification and other components, to a certain extent, so that the smart applet has a richer and more interesting interactive experience. In the future, developers will return to the track of business understanding and creativity.

In terms of ecology, the smart applet will be fully open-sourced in December 2018, and in the future, the smart applet can not only run on the department app, but also on the app of external partners such as Bilibili and 58.com; At the same time, mini programs on other platforms, such as WeChat mini programs and Alipay mini programs, can be grafted into smart mini programs with one click, and a more open mini program ecological chain is being created.

In terms of commercialization capabilities, traffic is the foundation of business, and a total of 12 traffic portals have been opened in the first batch, injecting new potential energy into the growth of developers' business.

In terms of traffic distribution mechanism,The official provides a traffic incentive system for the majority of developers,After the Mini Program is launched,The official will be based on the data performance of the Mini Program、User consumption scenarios、The degree of user demand and other factors,The developer's Mini Program is defined by classification,At present,The official has formulated X1-X5Five levels of division,The higher the level of the Mini Program will be used as the official follow-up key cooperation and support object,Give a relatively large tilt to the traffic。

In the future, how to deeply explore users' consumption scenarios and deeply integrate the AI capabilities granted to them with application scenarios will be the primary problem for every developer.

Different from WeChat Mini Programs, Mini Programs have an absolute advantage in the search platform, and the traffic brought by the huge user base of search to merchants can be said to be very considerable. Compared with the page**, the applet has irreplaceable advantages, first of all, the experience, users can directly enter the merchant applet through the search page, without installation, saving a big step. Then there is the huge user base, and the huge search user group ensures a steady stream of traffic for merchants.

Traffic: Mini Programs are born with their own traffic, responding to more than 6 billion search needs every day, and 15 billion information recommendation needs every day, merchants: announced the cooperation with Youzan at the conference, and Youzan had 4.42 million merchants as early as 2018.

Mini program is an application that can be used without **installation, it realizes the dream of "at your fingertips" of the application, and the user can open the application by scanning or searching. It also embodies the concept of "use up and go", and users don't have to worry about whether they install too many apps. Apps will be everywhere and ready to use, but without the need to install or uninstall.

For developers, the threshold for the development of Mini Programs is relatively low, and the difficulty is not as high as that of APP, which can meet the needs of simple basic applications, and is suitable for the conversion of offline stores of life services and low-frequency applications that are not just needed. The Mini Program can realize seven functions such as message notification, offline code scanning, and *** association. Among them, through *** association, users can realize the mutual jump between *** and Mini Programs.

The role of the applet:

1. Relying on the WeChat 100 million user traffic, the Mini Program can reduce the problem of merchants obtaining user traffic channels, and use the WeChat Mini Program to increase diversified promotion channels and enhance the brand image.

2. Merchants can upload their own characteristics and product feature information to the Mini Program, and display the product information to users through the Mini Program, so as to enhance the brand awareness and reputation of merchants and seize market traffic.

3. Merchants can provide the function of placing orders and paying through the applet, build their own applet, and combine online and offline to achieve a new retail layout. In addition, the appointment function of the mini program can also save queuing time for customers, save a lot of labor costs for merchants, and improve work efficiency.

5. There is also an open "Mini Program Keywords" function, merchants can add 10 keywords by customization, and users can search for the Mini Program without having to type the exact name of the Mini Program, increasing the possibility of the Mini Program being searched.

7. The applet also has the function of data statistics and analysis to help enterprises establish their own large databases, accurately grasp user consumption data and market development trends, and provide data support for enterprise operation decisions.

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