Which company is better at marketing training?

Evaluating the quality of sales training requires the establishment of a standard, not whether the company is well-known or not. We see that many companies have their own sales training systems, and it is not incomplete. However, from a professional point of view, it is still not enough to solve the problem of rapid and standardized growth and survival rate of salesmen.

I think the purpose of the establishment of the sales training system should be: everything is based on actual combat; Replication and application can be standardized; The goal is to cultivate qualified sales, not to cultivate elites. Therefore, to establish a scientific, standardized and professional sales training system, there must be teaching materials, lesson plans and tutorials that are summarized and refined from the front line and optimized in a timely manner, and at the same time, there must be strictly trained and qualified coaches as lecturers to ensure standardized replication and dissemination.

This is a systematic training project, that is, skill training, rather than a training project, that is, knowledge transfer.

However, the sales training and training of many existing direct selling companies are mostly responsible for their respective teams, and the way of mentoring and apprenticeship is generally adopted, and there is no systematic, professional, standardized teaching materials, lesson plans, and tutorials summarized and refined from the front line, and the lecturers are also looking for sales lectures with good performance, without standardized teaching and training, so the training and training capabilities of their respective teams are uneven, and it is difficult to say which company is good or bad. Because different companies, different teams, have strong training and training capabilities, and there are also general. It's up to your luck.

When it comes to sales training, never look at what he says, but at what he does. This is the easiest way to tell.

The marketing course training is as follows:

2. Self-management training. The content of this type of course teaches not only the management of working hours, but also the management of food, clothing, housing and transportation time. Because self-management is important to improve efficiency, both the company and myself warmly welcome this kind of training.

3. Team awareness training. Quietly and by the harm of contemporary corporate culture and art in Western countries, more and more Chinese enterprises have the concept that the overall cooperation of employees will play a key role in the development trend of enterprises. Therefore, teamwork has gradually formed the key component of corporate culture and art, and the sales market's requirements for professional training in these aspects of technology are rising.

4. Marketing method training. With the increasing market demand, enterprises are required to be more active and proactive in market development. If salespeople want to improve their sales performance, it is very important to sign up for technical professional training.

5. Customer service skills training. The customer is the creator, and only by fully considering the needs of the customer can we maintain the development trend of the enterprise. As a result, more and more companies are looking at customer service as a good way to make money.

6. Communication skills training. Presentation skills and methods, communication skills, and customer hospitality methods all belong to the level of communication skills.

7. Project risk management training. Project risk management includes management methods at several levels such as quality, time, and cost, which has a scientific and harmonious effect in the whole process of implementing all new projects. Project risk management is highly valued for its ability to help companies ensure the quality of new project implementation, limit implementation time, manipulate costs, etc.

Hello, what are the marketing trainings? The main aspects are as follows:

1) Marketing and Marketing, marketing is an applied science based on economic science, behavioral science and modern management theory.

2) Business Planning Strategy and Marketing Management Philosophy.

3) Marketing environment.

4) Consumer market and purchasing behavior analysis.

5) Organize market and buying behavior analysis.

6) Marketing Research & **.

7) Targeted marketing strategy.

8) Competitive marketing strategy.

9) Product Strategy, Brand and Packaging Strategy.

10) Pricing Strategy.

11) Distribution and Strategy.

12) Marketing, planning organization and control.

13) International Marketing.

14) Service Marketing.

15) The new field of field marketing evokes the state hidden and the new concept.

In this era full of opportunities and competitive risks, it is very important for people who have a comprehensive and systematic study and mastery of modern marketing theories and methods for economics and management, as well as those who have the ambition to develop business and career.

For the selection of sales training institutions, each company has its own standards, no matter how these standards change, the core is still to solve the company's problems and serve the company's overall development goals. Which sales training institutions in the market can better greatly improve the sales ability of salespeople? Let's introduce it to you.

At present, there are many domestic sales and training institutions, including online, offline and one-to-one forms, and among the many sales training institutions, Ping An Zhiniao, a subsidiary of Ping An Smart City of China, is a relatively good sales training platform.

For many companies, sales training often requires a lot of hands-on training. The AI intelligent sparring function of the Ping An Zhiniao** platform can well meet this need. Ping An Zhiniao's intelligent sparring robot can simulate actual work scene training and teaching, play the role of customers, and talk to sales staff to help sales effectively familiarize themselves with and consolidate business skills.

In addition, based on deep learning algorithms, intention recognition, micro-expression recognition and other technologies, the Zhiniao platform system can evaluate the expressions and tone of speech of sales students and put forward suggestions for improvement, so that the sales ability of students can be greatly improved and faster.

In addition to the "sharp tool" of sales training, Ping An Zhiniao's Zhiniao excellent course also provides rich and professional sales courses for sales training, such as "Sales Tools for Key Account Sales", "Customer Analysis and Sales Communication Strategy" and other courses, as well as "Terminal Sales" and "Marketing" provided by Zhiniao Preferred Lecturers, "Alibaba Sales Organization Growth" provided by Ali Study Tour Training Camp and so on. In order to avoid detours in the training and learning of sales personnel, Ping An Zhiniao also integrates various tasks of learning, training, testing, training and evaluation according to the requirements of the company's job ability, and formulates an exclusive learning map for sales personnel, so that sales personnel can clearly understand the training and development path, clarify the training requirements, and help sales grow rapidly.

Ping An Zhiniao platform creates an immersive experience around sales training, which can help sales personnel continuously enrich their theoretical knowledge and conduct practical training through intelligent training tools, so as to effectively and greatly improve the training effect of enterprise sales personnel and help enterprises quickly and greatly improve their performance.

Many of the marketing methods of this training company are actually very poor, and their marketing is also to let more students sign up for this training course, and now this low-cost marketing method is really very low.

Personally, I think that the marketing of training companies is really getting more and more bottomless, and it is really open to the outside world in order to grab students, but I think marketing is important, and word of mouth is the key.

I don't think it's reliable, they will attract you at a low price at the beginning, and then they will loot you.

Personally, I feel that the marketing method should not be too much, and if the marketing method is too much, it will seriously make people discount the educational institution.

It is best to do it online and offline simultaneously.

You can use the Training Hub Mini Program online.

Pay attention to the following points offline.

Understand the needs of parents, make appropriate analysis (all factors that indirectly affect students' performance), and combine the personalized tutoring characteristics of the University (identify the needs).

After understanding the communication, establish a preliminary sense of recognition and trust. Parents are compelled to see a counselor to help them solve their confusion and impress each other, and you are the first to think of if necessary.

Give parents a sense of urgency, make an appointment for a specific door-to-door time, and leave a handle to visit parents at a specific time to implement the door-to-door time.

Make a return visit at the appointed time and arrange a time for the visit consultation.

When making an appointment, students are asked to bring their examination papers and textbooks.

If you can't confirm the door-to-door visit, do a good job of tracking.

Customer tracking can use the training Huiqing ERP to file, follow-up, make appointments, auditions and other work.

SMS promotion is first low, only a few cents a piece, and then the quantity is large, and the quantitative change causes qualitative change. Then increase the company's popularity, and bring potential effects to the company's business, Secondly, as long as the other party does not take the initiative to delete the text message, it will always be saved on the other party's mobile phone, and the business card is auspicious. Maybe the customer doesn't need it for the time being, but if there is a need later, they can contact you directly through SMS.

Finally, when it comes to the effect, there are several main points, 1Accuracy of data2The time of sending3

The attractiveness of the content of the text message. If you can achieve these 3 points, you will have a good effect on SMS promotion.

In the era of mobile Internet, traffic has migrated to mobile terminals.

In terms of marketing strategy, training institutions should first break through traditional marketing methods such as sales and data publicity.

Second, develop new marketing methods, especially online marketing.

Online marketing also has its own ways to play, if you are not bad for money, you can participate in SEM and other bidding promotion methods; If you are short of money, you can consider some practical ways to play, such as many training institutions are currently using a small program-ukeyun, which is an artificial intelligence marketing tool specially created for training institutions, with the help of ukeyun applet, you can complete the enrollment and acquisition of customers by training institutions.

In general, training institutions should combine their own current situation and needs to carry out marketing in order to tap users.

Through a large number of online drainage to the store, online activities, low-cost drainage, help vote, ** bargaining, group participation and other forms can be used very well in training institutions.

1. Print advertising should be the main marketing method of a training company, mainly to distribute leaflets to people nearby.

3. The company can sponsor related activities to the target market to increase the company's visibility and reputation.

4. The company should pay attention to consolidating the relationship with old customers, improving customer satisfaction, and attracting new customers through word of mouth.

Training companies now basically rely on the network (station building, promotion), nearby office buildings, office buildings, leaflets, marketing, and fixed-point college discussions. Lectures and so on... There are a lot of ways...

But it depends on what kind of training your company mainly does... What kind of customer group is it aimed at... Customize your marketing plan!!

Shufan Marketing is a highly innovative database marketing and network marketing integrated service agency, providing multi-channel marketing promotion programs, award-winning services including targeted & interactive email marketing, SMS marketing, call center outsourcing, direct mail advertising, network integrated marketing, customer relationship management, database management, direct marketing, activity management and execution, social marketing, etc., with high precision, high efficiency, high efficiency and timely marketing solutions, To maximize the economic benefits of our customers and their specific target markets, as well as the society as a whole.