Creating a company with a market value of 10 billion, how did Weilong Spicy Tiao become a billionair

The brand of Weilong has always been based on spicy strips, and spicy strips have also become the king of snacks in the minds of many people

It is because the sales of Weilong are particularly good, and the spicy strips are made of soy products, which are not only delicious but also nutritious, so everyone likes them very much, and there are many people who buy them.

I think it's the managers who are avant-garde, and they know how to innovate constantly, which makes Spicy Bars unique in the snack industry and shows their talents.

Weilong has improved the taste of spicy strips, so that more young people can accept Weilong's taste. Nowadays, young people will buy spicy strips when they usually eat, and most of them are also considering buying big brands when buying spicy strips. The reason why Weilong can be so successful has something to do with the fact that young people like to eat such snacks.

This is because the Weilong brand has a history of many years, and it has been very popular since my childhood, which has aroused the love of many primary and secondary school students, so I gradually deepened and improved, made my brand image more high-end, and gradually became successful.

The first is that the quality of this product has not changed, and the taste of this spicy strip is also a little sweet, and it has always been very affordable.

This is a small company, which later became bigger and bigger, constantly generating its own new competitiveness, becoming stronger and stronger, and finally successfully listed.

First of all, he made Weilong spicy strips very clean, the packaging is also very fashionable, and the taste is particularly good, which makes people feel at ease, plus he does a good job in advertising.

In fact, it is made with flour and chili peppers, and the specific process is not clear to everyone, but the taste is really delicious.

Rely on deliciousness. Because Weilong spicy strips can conquer the different tastes of the north and south, they are not very spicy but also have some sweet and spicy taste, which most people like.

Weilong. The brand now has an annual revenue of up to 2 billion. <> a lot of post-80s.

and the post-90s generation have eaten spicy noodles when they were children, and after their generation grows up, spicy noodles still exist. Even Weilong, a small workshop back then, has become a large company, which fully shows that spicy strips are a kind of food loved by everyone, and also shows that the demand for spicy strips in this market is very large, and the corresponding crowd is also very wide. People as young as a few years old and as old as a few tens of years old may eat spicy strips, so this is a good business.

Many entrepreneurs don't look down on the business of food like spicy strips. In fact, this idea is wrong, because the main raw materials of spicy strips are flour and oil, and the ** of these two things is very cheap in the market. Let's not look at the ** of a pack of spicy strips, although it is cheap, but the profit of spicy strips is very large, and spicy strips are a product with great demand, so the sales volume is also very high.

We can also see that Weilong has now become a leader in the field of spicy strips, and there are almost no brands in the market that are its competitors. <>

When it comes to spicy strips, many people think of spicy words. Anyone who has eaten Weilong spicy strips knows that its taste is not very spicy, and it has a special sweetness. This unique flavor is loved by everyone.

Some spicy strips look bright and dirty, but Weilong spicy strips look clean and hygienic. In recent years, news has been released that the production process of some spicy strips is unhygienic and disgusting, while Weilong spicy strips will make the production process public, so that consumers can eat more assured. Secondly, the product innovation of Weilong spicy strips is very creative.

In the design of the logo, use two simple words as the brand identity of the enterprise, put the company's logo in a very conspicuous position on the packaging of spicy noodles, and add some heart-warming slogans, so that users who buy spicy noodles can remember the brand of spicy noodles at first sight.

Selling spicy strips is very profitable. Capital is profit-seeking, spicy strips are profitable, and the market is relatively broad, and all capital is pouring in. In the future, the Hong Kong Stock Exchange may have the first share of the most popular article in the country.

But it's a pity that I haven't eaten spicy strips, because when I opened the package, the strong taste of MSG and the taste of preservatives in the package really made me unbearable. However, the market for spicy noodles is still very large, and it is said that there are many people who like to eat them.

It will not be easy for this family business to succeed and become the first stock of Mala in the future. A young man from Hunan dropped out of high school to work. With the technique of making gluten and the method of drying gluten into snacks, he came to Luohe, Henan Province and started a spicy food business.

I used to think that the spicy strips were all 5 cents a pack, but now I see that the spicy strips are already very high, and they are sold for a few dollars. Then the profits did come up. With high profits, it is also the most correct choice to go public when the best is good, sell the equity to investors, and take the opportunity to cash out a part.

Selling spicy strips is very profitable, because the ** of spicy strips is very cheap, the taste of spicy strips is particularly good, and everyone likes to eat spicy strips very much, so the profit of spicy strips is particularly high.

Selling spicy strips is very profitable. A pack of Weilong spicy strips is less than 20 in total, and it will be sold for 2 yuan, which is still the general packaging, if it is beautifully packaged, it will be a piece, excluding the cost of labor and other costs, and the profit will be about 3 yuan.

I think it's very profitable to sell spicy noodles because there are a lot of people who like to eat spicy noodles very much.

Because the audience of spicy strips is really very wide, as long as you like to eat spicy strips, then you will definitely buy them, whether it is primary school students or young people, or even some older people, they will occasionally choose to buy some spicy strips to eat, not to mention that the spicy strips are very cheap, which everyone can afford, and the reason why spicy strips are so profitable is not only because there are many consumer groups, but also because the cost of spicy strips is relatively low.

When it comes to spicy strips, many people may know Weilong spicy strips, its popularity is still very wide, from primary school students to office workers love to eat spicy strips, some office workers are even more because their parents did not allow them to eat spicy strips when they were young, so now they are beginning to indulge in eating spicy strips, and even buy a few boxes of spicy strips online at once and stock them up at home, in this case, of course, the sales volume is good, and Weilong has also improved the taste of spicy strips, which is more popular with young people.

In addition to the fact that many people love to eat spicy strips, because the ** of spicy strips is very cheap, even elementary school students have the money to buy spicy strips in the store, let alone young people, so everyone will not hesitate to buy spicy strips, as long as they want to eat, they will choose to buy it, unlike other things, even if they want to eat it, they have to consider whether they can afford it.

Everyone knows that spicy noodles are not a healthy food, it will not add any meat or vegetables to it, all of them are cheap flour products, and even add a lot of preservatives and seasonings, so its production cost is very low, even if it is only sold for one dollar a pack, it is profitable. Therefore, once the quantity sold is particularly large, the profit obtained is also very large.

Through the profit of spicy strips is so good, we can also find that people are eating more and more spicy strips now, but we usually have to control it, after all, eating this stuff is not good for our body, and it will make us have acne.

Because the profit of spicy strips is relatively large, and the sales volume is also very large, many people like to eat spicy strips.

The first is the childhood plot, the post-80s and 90s' love for spicy strips stems from nostalgia for childhood, and secondly, Weilong has done a good job in promoting the packaging of spicy strips.

First of all, the taste of Weilong spicy strips is deeply loved by the public. Secondly, supermarkets in various towns across the country have Weilong spicy strips.

Recently, another company is planning to go public, Reuters IFR latest report that Weilong Foods is working with CICC, Morgan Stanley and UBS to plan an IPO in Hong Kong in 2021, to raise $1 billion.

Not all spicy strips are Weilong. With the domineering slogan of the official website, Weilong has changed from a small noodle workshop to a spicy strip empire with an annual revenue of 4.9 billion.

In 1999, Weilong Spicy Noodles was born, and the founder Liu Weiping was not satisfied with the status quo of the family workshop. In 2002, he advocated the opening of the equipment, and the production volume began to soar. In 2003, Weilong's trademark was registered, and Liu Weiping officially started brand marketing.

For the past 20 years, spicy noodles have been known as "junk food", which is the most embarrassing thing that Weilong has faced. Since 2005, CCTV has successively produced underground black workshops for spicy strips, and for a time, spicy strips have become the target of public criticism. But Liu Weiping had a vision, and in 2004 he purchased a production line from Europe to change the packaging machine from semi-automatic to fully automatic.

And established Luohe Pingping Food, becoming the first spicy strip enterprise to establish a company.

In order to break the public's inherent perception of spicy noodles, Weilong has invested a lot of money to establish a food production base and adopt a fully automated aseptic production workshop. In 2016, Weilong also invited Zhang Quandan, the "first quality inspector of Foxconn" who was popular at that time, to enter the factory to do a live broadcast to show the production process of Weilong's spicy noodles from a first-hand perspective.

Today, Weilong has established the position of the industry leader in the entire spicy strip industry. In 2019, Weilong's overall revenue was 100 million yuan, a year-on-year increase of more than 40% compared with 3.5 billion yuan in 2018. From 1999 to 2020, Liu Weiping, who has a high school education, spent more than 20 years to make "Wumao Snacks" a big business with billions of yuan in revenue from scratch, and also created a huge spicy strip empire.

The reason why Weilong, the former spicy brother is no longer favored, is mainly because there are endless levels of various brands on the market, and its taste has changed to a certain extent, and consumers no longer buy it.

Now there are many brands of spicy strips on the market, some brands focus on his sales, the ** of spicy strips is very low and the taste is also liked by consumers.

Weilong lost 100 million yuan in half a year.

According to the latest news, we learned that in the first half of this year, the entire period of Weilong Spicy has been in the loss stage, and their loss has reached 100 million yuan, for the reason for this company has also made a certain explanation, they claim that it is due to the early investment in a part of the shares that led to the continuous decline in net profit.

A change in taste.

In fact, Weilong spicy strips from the beginning of the popularity to the current gradual cold, mainly because his taste has changed a lot, in terms of raw materials, due to the rising cost of many products, so they have undergone a relatively large change in some tastes, but for some consumers, their favorite is Weilong's taste. Similarly, the taste has changed, and most people may choose to buy products from other brands, after all, spicy strips are a snack that is happy.

Competition from other brands.

Now there are many types of spicy strips on the market, in addition to Weilong, other brands of spicy strips are also very popular with consumers, and their ** is generally much lower than Weilong, which is definitely cheap for most consumers, after all, everyone's greed for cheap psychology is more serious. Since 2001, Weilong spicy noodles began to produce, and has been continuously accumulating consumers, but with the continuous suppression and competition of other brands, Weilong has gradually fallen behind in all aspects, and if no certain changes are made, it will become more and more loss-making.

Because now that many people are starting to pay attention to healthy eating, there is not so much demand for spicy strips. Moreover, in recent years, the epidemic has led to unsmooth logistics in various regions, and many goods have been stranded.

Other brands of spicy noodles are also very good, and some are even many times more affordable than his own. It is also normal for Weilong to be abandoned.

In fact, it is not that the spicy strips are not favored, most of the reasons for the loss are raw materials, sales expenses and management expenses, which affect the company's overall profitability.

In life, the spicy strips of Weilong brand are also very delicious, because adults and children like to eat them in ordinary life, and they often buy them, so its ** is also relatively expensive, and it has existed for so many years, because the cost of spicy strips is not high, and there are many people who buy them, so this spicy strip is also very profitable.

For many children in life, they like to eat spicy strips very much, because they usually make home-cooked dishes with a little spicy, they feel spicy, but when they eat spicy strips, they will not be salty and spicy at all, so the taste of spicy strips is also very good, and it is also very popular with adults and children.

1. The taste of spicy strips is very delicious.

Because we adults and children like it in life, and we often buy it, the taste of spicy strips is still very good, and it is very worthy of everyone's liking.

Second, the cost of spicy strips is also relatively low.

Because the cost of making spicy strips is also very low, and then its ** is also very expensive, so selling spicy strips is also very profitable.

Third, spicy strips should also be eaten less, because there are a lot of seasonings in the pure grinding.

Although I like to eat spicy strips very much in life, I don't buy them much because eating too much is not good for my health.

Therefore, in life, major supermarkets and snack shops sell spicy strips, and the taste of spicy strips is also very good, especially Weilong's spicy strips, its brand is also very large, and there are many people who buy it, and his spicy strips are also very fresh, because there are more additives in it, so its ** is also relatively high, and we often buy it, so in life, we don't often buy spicy strips, because after all, there is also a lot of oil in it. And it's very uncomfortable to eat, if you like to eat, you can eat it once in a while, because after all, it's been a long time, and if you don't eat it, it's also very gluttonous to smell the spicy strips.