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It is only when people experience the epidemic and discover what is beneficial to their lives that people will find out what else to do and what to buy. When it comes to food, self-heating food is always the best-seller, even after the pandemic. Because of the epidemic, many cities have been semi-closed for management, and people are also worried about the risk of contracting the new crown pneumonia if they go to the supermarket frequently, so they have stocked up on various convenience foods.
Self-heating hot pot and self-heating rice, as a trendy trend in convenience foods in recent years, have naturally been welcomed.
According to the China Restaurant Association, during the epidemic, 93% of catering companies chose to close their stores, and 73% of them closed all their stores. In order to reduce non-essential outings, most people choose to cook at home. However, after eating home-cooked flavors for a long time, I began to miss the heavy flavors (**kitchen and industrial manufacturing);Snail flour ranks first in the best best-selling food, which may also have something to do with this.
In mid-February, as various localities gradually return to work, many young people who have been "fed" by their parents may choose self-heating food. After all, it is inconvenient to eat after resuming workSome consumers have concerns about takeaways, which also creates opportunities for self-heating foods.
Compared with traditional fast food such as quick-frozen dumplings,Self-heating food is more convenient without brushing the pot, and it's no wonder it's especially popular with young people. According to Tmall's data in 2019, among the consumer groups of self-heating hot pot, people aged 18-24 account for it, people aged 25-29 account for it, and college students and white-collar workers who have just entered the workplace account for nearly half of it. Even those consumers who previously "disliked" or did not like self-heating food have begun to "defect" to buy.
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I think there are: 1. Dairy products.
Market concentration will increase significantly.
A few days ago, 84-year-old Academician Zhong Nanshan's ** about eating swept up the circle of friends, which also made us realize the importance of "a glass of milk a day" again. The Politburo Standing Committee held on February 3 also made it clear that meat, eggs, milk and other daily necessities should be ensured. Song Liang, a senior dairy analyst, said that although the logistics system has been interrupted due to the epidemic, it has generally not affected the normal production and operation of the dairy industry.
2. Fresh fruits and vegetables.
Due to the varying degrees of impact on logistics during the epidemic, many varieties of food** are relatively few, especially fresh fruits and vegetables, which can not only have great benefits to the human body, but also enrich the family table. During the epidemic, many people will relatively restrict the purchase and consumption of fruits and vegetables due to various factors, a bit of the feeling of the planned economy era, once released, ** will be more secure and sufficient, then fresh fruits and vegetables that are beneficial to the human body will be the first to become the best-selling food.
Third, food suitable for dinner.
During the epidemic, in order to prevent and control the needs, everyone will reduce the number of dinners as much as possible to avoid various problems caused by dinners, so once the crisis is lifted, the number of dinners will increase, so the demand for foods suitable for dinners, such as roast whole sheep, whole chicken, pork ribs, seafood and other foods, will increase suddenly, and naturally become a best-selling food.
4. Meat products.
Affected by the epidemic, since 2020, the household consumption of meat products has increased significantly, especially the demand for instant noodles and ham sausages among young people, which has driven the acceleration of terminal sales. Meat products have obvious hoarding attributes, and ham sausage-related categories sold well during the Spring Festival, and the growth momentum was strong. Taking advantage of this benefit, Shuanghui, a leading meat product company, has significantly accelerated its revenue in the first quarter.
Soochow** said that due to the impact of the epidemic, with the shift from eating out to home food consumption scenarios, it is expected that after the epidemic, meat products will still maintain good endogenous growth and usher in a new round of growth opportunities.
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1. Pharmaceutical mask products. Before the pandemic, many people were already concerned about their personal health. After the epidemic, everyone pays more attention to health.
Therefore, it is recommended that you focus on the pharmaceutical industry. In addition to medicines, it is estimated that the industry that includes masks, alcohol disinfectants, and care products will gradually become popular.
2. Fast food products. This kind of fast food is not fast food eaten in stores, but a fast-using canned food industry. During the epidemic, logistics in various places have also slowed down, and many materials are difficult to transport.
This situation will indeed cause a certain shadow for everyone, and stocking up on food is estimated to be the choice of many people. Therefore, this kind of fast-eating product is more optimistic about many people.
3. Clothes. During the epidemic, you can't go, and no one buys fashionable clothes, and a set of pajamas for a month of real life has made these clothes lose their original value. After the end of the epidemic, it is also the time when the temperature rises, and it is the season to change clothes, and a woman's wardrobe is forever missing a piece of clothing.
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Instant food. The scale of fast food continues to expand, and the total sales are expected to reach 516 billion yuan in 2022. From the perspective of consumer brands, the top 5 JD fast food brands in March were Haidilao, Samyang, Zihi Pot, White Elephant, and Haohuanluo.
High-value food attracts young people, and creating Internet celebrity IP explosive models has become the main marketing breakthrough means of cutting-edge brands, and the fast food circle will certainly not miss this opportunity: Li Ziqi snail noodles people**, Haohuanluo Yuanqi Forest Netease Cloud Green Arrow, Ramen Say 999 Cold Spirit, etc., a "small fork" has produced a wonderful chemical reaction, which easily stirred the hearts and wallets of thousands of young people.
According to the survey of factors considered in the purchase of instant food, consumers are mainly health-oriented, paying special attention to factors such as natural health, no additives, less additives, and nutritional ingredients and formulas. In order to further meet these consumer demands, the food industry will increase research in the future.
From January to March 2022, in the popularity ranking of Xiaohongshu's "fast food"-related posts, rice noodles and snail lion noodles have become the "yyds" in everyone's hearts, followed by instant noodles and instant hot pot. Among them, the top five instant food products are Luobawang snail lion noodles, unified rattan pepper beef noodles, Haohuan snail snail noodles, Haidilao self-heating hot pot, and empty carved pasta. It is not difficult to see that in recent years, the Guangxi brands represented by Haohuanluo and Luobawang have rapidly grown into representative brands in the fast food industry with their fist products.
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The epidemic has appeared in people's lives for more than two years, and the epidemic has been repeated in the past two years, since the Wuhan epidemic, I have always thought that there will no longer be a large-scale epidemic, but what I didn't expect is that in the spring of 2022, Jilin, Shanghai and other regions have also had a relatively serious epidemic, and the new cases every day are not a few, especially the epidemic in Shanghai is developing very fast, I believe that now my friends in Shanghai are also used to being isolated at home and often doing nucleic acid life. As long as there is a confirmed case in your area, you are likely to be isolated, just like there were 4 confirmed cases in Xiaodian District, Taiyuan, Shanxi Province, and then the Xiaodian District was sealed, and people in the Xiaodian District had to be isolated at home.
Best vegetable: Sweet potatoes are chosen as the top of all vegetables because they are rich in vitamins and are good at fighting cancer. This is followed by asparagus, cabbage, cauliflower, celery, eggplant, beets, carrots, shepherd's cabbage, amaranth, enoki mushrooms, snow red, and Chinese cabbage.
Best Fruits: The 10 best fruits are papaya, strawberry, orange, mandarin, kiwi, mango, apricot, persimmon and watermelon.
Best edible oil: corn oil, rice bran oil, sesame oil, etc. are preferred, and vegetable oil and animal oil are better mixed in a ratio of 1 to 1.
Best soup food: Chicken soup is the best, especially hen soup also has the effect of preventing colds and bronchitis, especially suitable for winter and spring.
Best brain food: spinach, leeks, pumpkin, green onions, cauliflower, peppers, peas, tomatoes, carrots, baby greens, garlic sprouts, celery and other vegetables, walnuts, peanuts, pistachios, cashews, pine nuts, almonds, soybeans and other shellfish, as well as brown rice, pork liver, etc.
Rice, vegetables, noodles and other foods.
Home isolation highlights how important the skill of cooking is, some young people who don't usually cook are quarantined, most of the three meals a day are instant noodles, if you can cook, you should prepare more basic foods such as rice, vegetables, noodles, etc., at least eat and drink without worry. In particular, the reserve of vegetables must be sufficient, because being quarantined at home means that the place where you are is in danger, and you should try not to go out if you can. In addition, you can also prepare some drinks, yogurt, etc. to satisfy your cravings.
You should also stock up on epidemic prevention items such as thermometers, disinfectants, and sufficient masks.
An important task of home isolation is to wait for the notification to do nucleic acid, and no one is sure whether the people around you are the next to be diagnosed when doing nucleic acid, so you must wear a mask, and you can throw away the mask after you go home after doing nucleic acid, and then wear a new one when you do nucleic acid next time, so you must have enough masks at home. Of course, if you have a mask, you need to have disinfectant and other disinfection items, because people have to buy groceries and daily necessities from outside, and they have to disinfect when they take them home. In addition, it is necessary to have a thermometer at home so that you can have a clear understanding of your situation.
In addition to the above items, there are also some daily necessities that need to be stocked, such as toilet paper, sanitary napkins for girls, laundry detergent, toothpaste, etc.
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What is the novel coronavirus?
The 2019 novel coronavirus, known as "2019-NCOV", was discovered as a result of the 2019 Wuhan viral pneumonia case and was named by the World Health Organization on January 12, 2020. Coronaviruses are a large family of viruses known to cause colds as well as more severe illnesses such as Middle East Respiratory Syndrome (MERS) and Severe Acute Respiratory Syndrome (SARS). Since December 2019, Wuhan City, Hubei Province, has continued to carry out surveillance of influenza and related diseases, and has found a number of cases of viral pneumonia, all of which were diagnosed as viral pneumonia and lung infection.
What are the symptoms of the new coronavirus?
The early symptoms of the novel coronavirus infection are similar to the cold symptoms caused by the general viral infection, mainly manifested as tiredness, fatigue, muscle aches, and a few patients will show gastrointestinal reactions, such as abdominal pain and diarrhea.
As the disease progresses, the patient will develop symptoms of fever, and the fever degree will be above the degree. Respiratory symptoms may also occur, including cough and sore throat.
As the symptoms worsen, patients may experience severe symptoms such as breathlessness, chest tightness, shortness of breath, and even respiratory distress. Imaging tests will reveal ground-glass changes in the lungs. In severe cases, sepsis, septic shock, coagulopathy, and renal failure may also occur.
At present, there is no specific ** method for the disease caused by the novel coronavirus. However, many symptoms are manageable and need to be treated clinically**. In addition, adjunctive care for infected people can be very effective.
How to prevent the novel coronavirus?
There is no effective vaccine prevention method for the new coronavirus, and personal protection is the most practical way, including:
Maintain basic hand and respiratory hygiene and adhere to safe eating habits.
Avoid close contact with anyone who shows symptoms of respiratory illness (such as coughing and sneezing) as much as possible.
Drink plenty of water and take rest to boost your immunity.
Maintain ventilation in the living and working environment.
What should I do if I suspect that I have the new coronavirus?
If you suspect that you are suspected of being infected with the new coronavirus, you should isolate yourself from your family and friends as soon as possible, and do not go out to avoid cross-infection of the virus.
When there are further abnormal clinical manifestations such as fever (fever degree) and cough, it is necessary to report to the local disease prevention and control agency as soon as possible, so as to better control the spread of the new coronavirus.
Under the guidance of the local disease prevention and control agency, go to the designated medical institutions for investigation, diagnosis and treatment. You must remain under medical observation for 14 days, and if no other symptoms occur during the 14-day period, you can be released from isolation.
Here are some other topics on coronavirus:
Prevention knowledge] Actively protect and protect yourself.
Popular Science] pneumonia caused by the new coronavirus.
Inventory of commonly used types of masks.
To view the real-time traffic closure status in various places, you can pay attention to: Epidemic travel control news flash.
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After the epidemic, masks sold the fastest, 84 disinfectant, and Laisu disinfectant.
It's the fastest selling.
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After the epidemic, home-cooked meals are the best-sellers.
Wild animals contain a lot of viruses, which is why they are the way they are. If you want to seize the opportunity to make money, then always watch the country's policy trends, because the opportunity is in those official documents.
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