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Introduction].

From the perspective of the compatibility between mass communication and ethics and morality, this paper systematically studies and points to the specific moral practice of mass communication, and analyzes and expounds the moral principles, moral norms and moral values in the fields of network, news, advertising and publishing.

Table of Contents] Chapter 1 The Fit of Mass Communication and Ethics.

Section 1: Mass Communication and Its Role.

Section 2: Ethics and Their Functions.

Section 3: The Compatibility of Mass Media and Ethics.

Chapter 2 Overview of Ethics in Mass Communication.

Section 1: Definition, Characteristics and Structure of Ethics in Mass Communication.

Section 2: The Distinction between Righteousness and Profit and the Value Orientation of Mass Communication Ethics.

Section 3: Ethical Principles of Mass Communication.

Section 4: The Ethical Scope of Mass Communication.

Chapter III: The Moral Requirements of Communicators, the Subjects of Mass Communication.

Section 1: Juche and Virtue.

Section 2: The Virtues of Mass Communicators.

Section 3: Constraints on the Formation of Moral Character of Mass Communicators.

Chapter 4 Ethical Analysis of Mass Media and Communication Content.

Section 1: Ethical Analysis of Mass Media.

Section 2: Ethical Requirements for Mass Communication Content.

Chapter 5 Ethical Analysis of Mass Communication Audiences.

Section 1: The Value of the Audience.

Section 2: Rights and Obligations of Audiences.

Section 3: Moral Education of the Audience.

Chapter 6 Ethical Analysis of the Four Main Modes of Mass Communication.

Section 1: Online Ethics.

Section 2: Journalistic Ethics.

Section 3: Advertising Ethics.

Section 4: Publication Ethics.

Bibliography Postscript.

About the author] Gao Pingping, born in April 1968, from Shaoyang, Hunan Province, holds a master's degree in law. He has successively engaged in education, tax collection and management, and press and publication management. He has participated in the research of the national "Eighth Five-Year Plan" key topic "Sinicization of Marxism", and published more than 10 academic articles.

Huang Fufeng, born in December 1968, is a native of Guanxian County, Shandong, and holds a doctorate in philosophy. He is currently an associate professor at the School of Political Science and Law of Liaocheng University and a researcher at the Daisaku Ikeda Institute of Hunan Normal University. He is mainly engaged in the research of ethical principles, applied ethics, and moral education.

Participated in or undertook 6 projects at all levels, independently completed 1 academic work, participated in the writing of 2 academic works, and published more than 40 academic articles.

From the perspective of the compatibility between mass communication and ethical morality, the ethics of mass communication is systematically analyzed.

Research and ** and point to specific ethical practices in mass communication, on the Internet, journalism, advertising, and publishing.

The moral principles, moral norms and moral values of the domain are analyzed and elaborated in detail.

This paper summarizes the phenomenon of moral anomie in network information dissemination into four main types from different levels of network communication: moral anomie of those who are in the network information publishing section, moral anomie of network information receivers, anomie of network moral evaluation standards, and anomie of network moral control mechanism, and points out that the main ways of moral restraint and moral improvement in network information dissemination are to establish a healthy network communication environment, accelerate the development of network security technology, and formulate policies, regulations and moral principles of a resilient network society. Establish a global ethics of network communication, so as to further promote the moral perfection of China's Internet destruction society under the new situation of "governing the country by virtue".