What are the marketing activities of Western food What are the marketing plans of restaurants?

The common marketing methods in Western food are: 1 point membership system type**. 2. Discount or free meal coupon type**.

3. Regular offers**Active**. 4**Formula**. 5. Gift type**.

These are the most common means in Western food, and the premise is: set up a comfortable environment, a variety of food options, and train high-quality employees.

In catering marketing, discounts** are common and effective, and the key lies in how you plan. If you're still simple and rude, straight discounting, you'll tend to lose money and make money, and if you play more, you'll belittle yourself. However, if you jump out of the inertia and change the way you play, it will often bring unexpected publicity effects to the restaurant!

For example, combine discount sales with project challenges. McDonald's stores in Malaysia have launched a new McFragrant Chicken Burger, which is generally larger than other burgers. But how can consumers feel this change more intuitively and buy it?

They decided not to say it directly, but to challenge the consumer and let them feel it for themselves. The challenge is that as long as three people can finish a burger, they can get another for free. Soon, this activity became popular among young people.

Everyone was so enthusiastic about the challenge that they went live on Facebook and even pulled their friends to compete with them. So in three weeks, the store doubled its sales. This ** event not only promoted the new product, but also made the new product a bestseller.

People like challenging things, and the more they can't get it, the more they want it. Therefore, this kind of discount is more attractive to consumers than direct discounts.

Hello, catering marketing promotion is more for brand promotion and customer drainage publicity, there are many ways and means to do a good job in catering promotion and publicity, first of all, we need to combine the company's own promotion purpose and situation, and formulate corresponding plans and implementation measures. Compared with traditional promotion methods such as leaflet distribution, offline activities, experience activities, etc., short-term marketing efficiency and effectiveness will be better and more efficient.

There are many short-term marketing methods and models, and different strategies for different platforms, and there are many advantages of doing short-term marketing, and most enterprises and physical stores will have short-term marketing needs.

Through the small store to help the marketing system tool, you can quickly release and produce the first marketing interactive fission activity, efficiently attract customers to participate in the activity, and at the same time, let customers take the initiative to help you**You prepare in advance** publicity, the whole process only takes three seconds. Customer sharing can be quickly pushed to their friends and nearby people, which can bring a large number of surrounding accurate passenger flow to the enterprise, help the enterprise quickly achieve brand promotion, and there is no problem with 10w+ in the same city month.

The traditional promotion of the circle of friends and the establishment of a membership system to bind customers, these will not be introduced; Front sedan.

Here's a new marketing plan that I've developed;

Use the number in the lower left corner of the RMB to make a fuss and promote the event by extending the delivery of DM slips.

1.Value-added 20: All 100 yuan or 50 yuan with a number of mantissa 0 can make the money increase by 20, in other words, 100 yuan with a tail number of 0 can be used as 120 yuan (100 * 20 + 100) to consume, 50 yuan can be used as 60 original consumption;

2.Value-added 50: Where the lower left corner of the number of the tail number of 00 100 yuan or 50 yuan of RMB can be value-added 50 to use, that is, 100 yuan as 150 yuan, 50 yuan as 75 yuan;

3.Value-added 100: Where the number mantissa is 000 or three 0s or more than 100 yuan or 50 yuan, Huiliang is value-added 100.

Note: However, the value-added part does not support redemption and withdrawal, and only supports consumption in the store.

The specific face value size setting is designed according to the specific situation of your store.

A collection of successful marketing cases in the catering industry:

The hot pot restaurant subverted the traditional thinking and used a trick of "collecting the deposit model", and the funds were returned 750,000 yuan in 15 days

How did a 60-square-meter rice noodle shop invest 5,000 yuan and earn 6 million in just 6 months

A key braised meat shop actually made its reputation by selling eggs! Business is getting better day by day".

Traditional fast food restaurants, how to easily seize customers".

1.Clarify the core competitiveness and competitiveness. Assuming that the disadvantage of location cannot be compensated, then the menu and service may be the key to keeping customers curious and loyal. American restaurants are different, adding weight to the competition and winning.

Skip out the service, humanistic care is very necessary.

2.Advertising.

Make full use of the advantages of resources to publicize, since it is close to the school, you might as well provide a sponsorship for student activities or engage in a free tasting or some selective entertainment activities with high participation with student clubs, and spend the least amount of money to promote yourself, why not?

Regional advertising. Use Weibo promotion, various forms of advertising placement, distribution of posters and other advertising methods to increase the restaurant's best rate in the audience and improve its popularity.

3.Improvement of the wayfinding system. A complete wayfinding system will provide convenience for target consumers to better locate the restaurant. Of course, if there is a guide service in the early stage of the restaurant's operation, it will improve the consumption experience of those who spend hall fees.

1.Let consumers know about your restaurant.

To know is to spread the word. The first step in marketing a restaurant is to be known, including the restaurant's specialty, where it is located, and what it is best known for. But how do you let others know what to do?

The ancient catering industry used store signs and word-of-mouth to inform, and later there were hand Jiwu advertisements, and now in the Internet era, there are more ways, including WeChat, Weibo, Tieba, QQ, ****, takeaway**, etc. Therefore, the first step in catering marketing is to go out and let people see and know.

2.Make consumers like your restaurant.

It's not enough to let customers know that it's okay or not, we also want customers to be receptive to our food and beverage positioning, enjoy tasting our main dishes, and have a sense of eagerness to try our restaurant. To do this, catering marketing should find the core hype point of the restaurant, or emotional, cultural, or young, and try to get closer to the audience from the aspects of decoration, service, dish design, consumption mode, etc., so that the audience can feel a sense of intimacy and surprise, so as to like your restaurant positioning.

3.Convince consumers of your restaurant.

Marketing is not superficial, it can convince consumers that your restaurant should have one thing to say in marketing, two to say two, not to falsify facts, exaggerate the current situation of the restaurant, and try to make the restaurant safe, healthy and clean in environmental hygiene, and sincere, intimate and careful in service; Get the best value for your money: this is the most convincing food and beverage marketing.

4.Let consumers choose your restaurant.

In Internet network marketing, the online competition of catering is not much easier than the offline competition. In F&B marketing, if consumers want to choose your restaurant over other hotels, then you need to be differentiated, personalized and sincere enough to attract consumers' attention and recognition in the marketing process, so that they can choose your restaurant among many choices.

5.Get shoppers to patronize your restaurant.

Consumers are already planning to come to your restaurant, but the restaurant is waiting for seats, service queuing, serving queuing, cashier and queuing, so how can customers be willing to wait? Many restaurants are often in a hurry when facing customers coming to the door, and the customers have not yet spoken, and their own side is in chaos, and even a room of clerks cannot serve three tables of customers. Well-known catering brands such as Grandma's House have taken the lead in starting functions such as scanning code ordering, kitchen automatic printing and online payment, so the smart catering system believes that the informatization and intelligence of catering process management are imminent.