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According to the "2013-2017 Analysis Report on the Production and Marketing Demand and Development Prospects of China's Garment Industry" released by the Zhan Industry Research Institute, the trend of China's garment retail industry in the past three years is not optimistic. In 2010, the volume and price of China's garment industry rose; In 2011, the price rose and fell; In 2012, both volume and price were under pressure; Entering 2013, China's clothing terminal consumption is still not improving, continuing the weak development trend, and the growth momentum of clothing consumption has encountered a bottleneck.
The extensive growth model of the clothing industry based on brand extension expansion and price increase is encountering a bottleneck, and the traditional first-class ordering model is gradually losing its charm. First of all, the order system, the enterprise according to the past sales and the prediction of the future fashion trend to develop the style, which is a traditional chain one-way"Push"Consumers are passive choices. Nowadays, many Tao brands often launch a small number of certain single products, and then decide which styles are mass-produced according to the consumer's predetermined situation, which is equivalent to"Class customization"。
A typical enterprise that decides production and sales according to market demand and feedback from end consumers is Xiaomi, which has fought its way out of the Red Sea. This model of millet is used in perfect fire, and clothing companies can learn from it appropriately, and flexibly change the original one-way production mode, and consider more changes in the market. These requirements for timely and accurate grasp and feedback of information also put forward extremely high requirements for the rapid response of the first chain.
A typical feature of extensive extension expansion is that there are many levels of franchise and integration, and the entanglement of interests is complex. In"Old times"This is the magic weapon of the enterprise, which can quickly occupy the market and continuously improve the regional coverage and penetration rate. However, the multi-layer level makes it necessary for garment companies to ensure that each channel link obtains a reasonable return through a higher markup rate, and the high cost of products makes it difficult to compete with the first level under the online flat sales channel.
Through the comparison of the figure below, it can be seen that although the profit of online brands is lower than that of traditional offline clothing brands, the cost is much lower than that of traditional clothing companies. The competitiveness of traditional garment enterprises has opened a big section here.
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I also want to know if LZ knows, please notify me.
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A certain sunflower is promising you ...... in a familiar spoken languageYou come from afar.
The voice is heard.
The same as so many passers-by from his side.
Up to no good. It started many years ago.
All of them were awakened and envied that you had been lucky.
Alone, you can't make up your mind between the two.
With the face of love, I have hurt the people
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There are still a lot of these: the notice of the Ministry of Health on issues related to the implementation of administrative penalties for the sale of illegally imported drugs.
Notice on the issuance of the "Several Administrative Provisions on the Issuance of "Drug Sales Certificates".
Notice on the suspension of the use and sale of pharmaceutical preparations containing phenylpropanolamine, etc.
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Take a look at the recent ** price limit of the Internet sector, and you will know.
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