How to grasp the dividends of social new retail

1. Change the traditional thinking, learn the main advantages of each channel, start with profits, and use online celebrity live broadcast or WeChat Moments to promote. In the era of social new retail, everyone is a potential self-leader, and can become a channel for you to promote your products, and then use the convenience of the platform's live broadcast to share and interact with customers, and promote high-quality products in a more authentic and friendly sales way.

2. For products with a high repeat purchase rate, marketing methods can be innovated to encourage benefits. As long as consumers share and disseminate, they can get the corresponding benefit remuneration, so that one consumer can gather more consumers, show multiple fission, and create new value for consumers.

For products with a low repeat purchase rate, we can do a good job in content planning and make good use of new marketing programs such as advertorial promotion to explain the use and ancillary value of the product, in order to increase the purchase frequency.

3. The times are changing, the market is also changing, there are always new challenges and new opportunities around us, I hope that people who read this article can seize the great wind of social new retail and harvest wealth and opportunities.

Tencent Smart Retail provides seven major tools, including WeChat public platform, WeChat payment, mini program, WeChat social advertising, Tencent Cloud, WeChat Work, and pan-entertainment IP, to realize the establishment and continuous operation of social relationships between store staff and consumers, and between consumers and consumers.

The most important thing is to reduce the number of stores, store size and good location requirements. Of course, a good location is still important because it provides more users who can switch online and continue to build social relationships.

The "Report" jointly released by Tencent and BCG not only found an incremental breakthrough in retail and socialization from the social level; Moreover, from the perspective of WeChat's social ecology, it has verified the actual transformation ability of "social + brand + retail" with data and facts.

Since 2018, the mobile socialization of retail will usher in an unprecedented explosion, and traditional retail should consider how to use the existing social platform to establish a complete, mature, efficient and frequent retail link, and seize the opportunity to establish new growth points.

Now the country advocates new retail, and many businesses are also playing this concept and exploring new retail models; New retail is characterized by the integration of resources and the combination of online and offline; The practice of the new retail of the alcohol cessation project is to enable a new set of profit distribution mechanism to encourage individuals, retail owners, and liquor merchants to make use of the resources around them, so that acquaintances, old customers, and retailers can join in, realize personal resources, and revitalize the channel network; This results in higher turnover and higher profit margins.

In the implementation, we encourage everyone to spread through social communication and other online communication methods, and we will also introduce online traffic for everyone, establish our own online sales team, and form new sales growth points; Because this new way of doing business needs to rely on continuous and sincere sharing, we call it "social new retail".