I m in the cabinet business, how can I improve my performance

It must be advertised first. This is a step that cannot be skipped

Remind you, it's not that it only appears on TV, newspapers, and magazines, and you need to spend money to let others know that your product is called advertising Besides, even if you spend a lot of money on advertising, if the effect of the advertisement is not good, do you lose money?

I don't have a specific method, so I'll tell you a little story from elsewhere, which is about spending a small amount of money but making a relatively large advertisement

There is a small town, there is a billboard in the town, because the location is not too good has not been rented out At this time, there is a factory that produces hot sauce and does not have much money to advertise, because the billboard is cheap and rented, but there is a smart person who did not directly go to the factory's advertisement, but brushed a line of words on the billboard: This billboard is rented, the rent is 150,000 a year, please call 135 for details, no one rents this word at all, but the residents of the town pay attention to this billboard After a period of time, the manufacturer of hot sauce saw that the time was ripe, so he made an advertisement for the hot sauce he produced, and the result was that people thought that the manufacturer had spent 150,000 yuan to advertise, and this kind of large-scale (relatively small town) aroused people's interest in this hot sauce and rushed to buy it

Advertising doesn't have to cost a fortune!!

I think it's better to work in a big company first, accumulate some customers, and then set up your own portal.

1 Go to the sales center to find a few sales ladies to take a commission and ask them to help you sell, or find.

The person in charge of the sales center discussed the commission, and I believe that no one will have money that they don't want to make.

2 Make some leaflets and brochures, put them in some places where the most sought-after houses are in demand, and then cooperate with the help of the sales office 3 Find some intermediary companies that specialize in second-hand housing, or take a commission.

This way you don't have to advertise and you can make money at the same time, which is mutually beneficial!

Go to a few designers of home improvement companies, give commissions, and the natural business will come.

Please go to Dr. Home** for consultation.

Join us and we will bring you the most comprehensive service.

The first is branding. Now the concept of brand is becoming stronger and stronger among Chinese, because a good brand will bring good service, and the cabinet as a customized, but also a regularly used product, it is inevitable that there will be many unexpected situations. Therefore, as a customer, he is willing to spend more than 15% and 20% of the usual ** to buy branded goods.

A considerable number of consumers recognize the popularity and corporate strength of the cabinet brand through the communication effect of various media. As another purpose of shopping malls to create brand benefits, chain stores can be opened across the country to further enhance their brand awareness.

The second is design. In recent years, as people's demand for household products has become more and more "functional" and "personalized", intelligence has always been the direction that people pursue. Therefore, intelligent design will become the mainstream direction of cabinets in the future.

On the basis of practical and beautiful, intelligent design combines the direction of its marketing, so that users can really feel comfortable and convenient. I think that in the future, such cabinets can promote sales and market competition even more.

Third, we must grasp the direction of marketing. As a large and medium-sized enterprise, their business channels should not only be in the domestic market, but also go abroad as much as possible. Because compared to the expensive salaries of foreign personnel, their ** custom cabinets in China may be lower.

The quality of foreign cabinets is slightly higher than that of the domestic market, but it can also be improved. Therefore, as long as we do a good job in the quality of our own products, there will be more and more foreign demand in the future.

Fourth, master knowledge and methods. There is not much difficult knowledge in the cabinet industry, the key is to master the method, for example, how we can master the emissions of the kitchen, how to consider man and machine. How to deal with on-site installation problems when designers and managers are not present, etc.

and elements that perfectly combine the advantages and disadvantages of the cabinet, etc. To master this kind of knowledge, we can only learn from mistakes through continuous practice and success. It doesn't matter if it's a business or an individual in a business.

As long as we continue to explore, we will find a management method that is suitable for our own business.

Fifth, service is important. The service is the most important thing for the customer when they buy the goods. Now some customers reflect that "why do I buy a good brand of products, is to spend money to buy a service", the attitude of the salesperson when the customer is shopping, and the salesperson's understanding of their own products are the first principle for customers to buy products.

As a cabinet product, because it has too many humanized things, including door panels, countertops, handles and even a small hardware accessory, the customer's consent must be sought, so not only the customer, but also the cabinet shopping guide and the design will feel that the whole operation is very cumbersome. Therefore, good service can better reflect the image of this brand.

Business is not easy to do, but as long as there is a method, and put the method into practice, you will be able to get immediate results, even the cabinet industry is the same, for the cabinet business friends, we may as well follow the above methods to carry out their own cabinet business, I believe your cabinet business will be prosperous.

Table of Contents. First, the product characteristics of the whole cabinet.

Second, the overall cabinet market status.

Third, the decisive factor for the survival and development of the overall cabinet exhibition hall.

Fourth, the survival of cabinet enterprises depends on sales management.

5. Twelve tools that are conducive to improving sales performance.

Sixth, the top ten skills of online sales.

7. Cabinet pricing skills.

8. Seven channels for cabinet sales.

9. The five major shopping guide transaction modes of the cabinet terminal.

10. There are only six steps to refine and explain the selling points.

Ten. 1. Pay attention to the secondary sales opportunities of designers and installers.

Ten. 2. Thanksgiving marketing – start with installation.

Cabinet Designer's Handbook

Section 1 Basic knowledge of cabinets.

Section 2 Design Drawing Standards.

Section 3 Standard Craft.

Section 4 Design Steps.

Section 5 Standardized design specifications for cabinets.

Whole Cabinet Shopping Guide Sales Manual".

Chapter 1 Basic knowledge of cabinets.

Chapter 2 Cabinet Design Knowledge.

Chapter III Order Specification Requirements.

Chapter 4 Reception of Customers.

Chapter 5 Cabinet Selling Points.

Chapter 6 **Reception Instructions.

Chapter VII unified requirements for the image of salesmen.

Chapter 8 Answering Questions.

Chapter 9 Sales Skills.

Chapter 10 ** and Hospitality.

Chapter 11 Maintenance and Cleaning of Cabinets.

Ten. 5. Overview of cabinet installation details.

Afterword. —A little insight about entrepreneurship and life.

300 golden and jade words that must be read in life (book excerpts and encouragement).

Take a look at the "Wealth Intelligence House" and ask the sales gurus there!

Go to the newly developed community to run business, improve the visibility of the store, to change the passive into active, in addition, the most important thing is that the quality of your cabinets and the best should be reasonable.

There are many cabinet sales skills, which are all based on personal observation, such as when the opportunity to make a deal is, and the following is a simple description of how to do general cabinet sales.

1. Seven ways to approach a customer a. When the customer looks at a specific product b. When the product is touched with his hand c. When the customer is looking for the product D. When the customer's eye meets the customer e. When the customer talks to his companion f. When the customer puts down his hand for a period of time g. Visit the sample cabinet or other guests.

2. Steps to be taken when promoting products a. To attract the attention of customers, the shopping guide should speak first and should not let customers speak first b. Make full use of product information and gestures, eye contact and physical products to arouse customer interest c. Stimulate customers' desire to buy and prompt customers to take purchase actions.

3. The principles that should be followed in promoting products a. Point out the benefits of using the product to customers b. Connect the potential needs of customers with the product c. Compare the differences and highlight the advantages through product demonstration.

4. General skills when introducing products a. Answer patiently and explain all the questions raised by customers about the product b. Objectively introduce and explain the product in a warm tone, and the language should flow freely and be full of confidence c. The language should show respect, never use a commanding tone, only a requesting tone.

One: we must always identify with customers, and do not fight. In the actual marketing process, we marketers often accidentally form a confrontation with the customer's awareness and perspective.

Marketers often make this mistake, intentionally or unintentionally; We often take the initiative to put forward our own point of view, come up with a target, and as a result, that target becomes the target of customer attack. Therefore, when we communicate with customers, we must remember to always agree and don't go against them! For example, if we are just starting out, we say to the customer:

Our products you definitely need! How, how. Then our customers will come up with a whole bunch of reasons to refute us!

In this way, once we have formed an opposition to the customer in consciousness and point of view, then our sales will not be completed smoothly, and more importantly, we will lose the opportunity to sell!

Two: to guide the customer's thinking, let the customer come to the conclusion we want. The marketer's own conclusions are likely to be attacked by customers.

And we ask questions, conceive and guide, let the customer come to this conclusion by himself, find out the problem point in the current situation, and then we sell him the solution to solve the problem, and the customer will easily accept our products and services. In marketing, we call this consultative marketing. As I said above, if we speak our minds to our customers, it's easy to pit the perspectives and perceptions of our salespeople and the customers against each other.

Then we try our best to let customers come to the same conclusion as our consciousness through a series of French and guidance, so that when we reach our conclusions, it is easier for customers to agree with us, and of course, it is easier to achieve our purpose of selling our products and services!

Three: the customer extends to become the customer chain. From the above, we not only have to get this sale, but also think about our subsequent sales, and we have to consider the continuity of our sales behavior. So we can get more information about potential customers through old customers.