How to analyze the development trend of the jujube market in the future?

The industrial distribution of Chinese jujube can be described in four words: retreating from the east and advancing from the west. The traditional production areas of domestic jujube are mainly distributed in Shanxi, Shaanxi, Hebei, Shandong, Henan and other places, <>

The main production area of jujubes

In ancient books, it is often said that Xinjiang was a wild place, but now it is a rich capital, because as long as there is water, there seems to be nothing that is not good for growth in Xinjiang.

Xinjiang is a typical three mountains and two basins, the Tianshan Mountains divide the topography of Xinjiang into northern Xinjiang and southern Xinjiang, it is because of the existence of the Tianshan Mountains, southern Xinjiang is dry and has little rain and less snow, this environment is very suitable for the survival of jujubes. Xinjiang jujube is also mainly distributed in four prefectures in southern Xinjiang, namely Bazhou, Aksu, Hotan and Kashgar. Among them, Aksu has the largest output of 51%, followed by Kashgar with 26%, and Hotan and Bazhou with 10% each.

Jujube is not only an ecological forest for wind and sand fixation, but also the main income of the people in southern Xinjiang.

There are 706 kinds of jujubes, and the main ones in Xinjiang are gray jujubes and Jun jujubes, more than 90% of them are gray jujubes in Bazhou, 60% of gray jujubes in Aksu region, and 40% of Jun jujubes. In the Hotan area, we often say that Hetian jade jujube refers to Hetian's Jun jujube, and Hetian gray jujube accounts for only 10%. 80% of Kashgar is gray jujube, which is a sub-regional production.

The XPCC is a policy of integrating divisions and cities, and the XPCC implements the policy of unification of four areas, unified planting, unified irrigation, and unified drying, including the former unified sales. Due to the XPCC's four-unification policy, the quality of XPCC jujube is generally better, which is better than that of farmers and other cooperatives.

Ruoqiang in jujube is actually equivalent to Wuchang in rice, and it is a high-quality production area for jujube. The red dates in the Ruoqiang area of Bazhou are not worried about selling every year, and the ** per ton is more expensive than Aksu and Kashgar to more than 2,000 yuan, and the ** is relatively low in the Aksu region, which is not as good as Ruoqiang due to its more rainfall.

Jujube orchard during the growing season.

Jujube orchard at maturity.

Pain points in the spot market of jujubes

The pain point of the jujube spot market is first of all that low prices hurt farmers and cut down trees at low prices. I have traveled to all the areas of the four prefectures in southern Xinjiang, and basically I have not seen farmers cutting down trees, only in the sparse project (farmers will reduce the planting density of jujube under the guidance of **, and ** will give a certain subsidy). At present, the currency purchase price of jujube in the procurement stage is actually on the edge of the cost line, and the profit of jujube farmers is very meager.

Planting expands, quality declines. The yield per mu in Ruoqiang, a high-quality production area for jujubes, is about 300 kilograms, but the highest yield per mu in the core production area, Aksu region, is 1,000 kilograms, with a difference of 3 times. However, blindly pursuing quantity, it is easy to ignore the development of quality, although the current ** jujube is relatively low, or the price is based on quality, if the input is relatively small, the quality of the fruit is not good, it still does not sell well.

The development of the jujube market will get better and better. At present, the demand of Chinese for red dates is increasing, so the development trend of the red date market will be better and better.

In the future, red dates may be made into red date cakes, red date paste, or some red date products, or red date sandwich food, these sales will be relatively high, and no one may be willing to buy red dates alone.

Gather more information and collect information on all aspects of the jujube market, so that you can clearly analyze its trends.

1. Advantages and disadvantages of fresh jujubes.

In today's society, where people's living standards are constantly improving, "nutrition, safety, and palatability" have become the highest goals pursued by consumers. Known as "live vitamin C pills", fresh jujube meets the needs of consumers because of its gorgeous appearance, rich nutrition, strong palatability, and convenient consumption, and it is logical to be favored by consumers. However, fresh jujube is not easy to preserve, the shelf life is short, and the inconvenience of long-distance transportation has become an important factor limiting the development of fresh jujube.

2. Domestic and foreign markets.

The thick cultural heritage of jujube has made the people of our country generally recognize fresh jujube, and the consumption of fresh jujube will inevitably become daily consumption from a fashionable consumption now. Therefore, fresh jujube has a huge share in the domestic market, with a population of 1.3 billion in China, and an annual consumption of 1.3 million tons based on an annual per capita consumption of 2 kilograms. Fresh jujube can be used as the main fruit in China like the consumption of apples, and it is still so, according to the per capita annual consumption of 10 kilograms, the annual demand is 6.5 million tons.

It can be seen that its market potential is huge.

Overseas Chinese and Southeast Asian countries are deeply influenced by traditional Chinese culture, and their identification with jujube is no different from that of Chinese people. Other foreigners don't like to eat dried dates, but they are bound to be very receptive to fresh dates that are similar to fruits. Through vigorous publicity, it will not be too difficult to conquer foreigners with the three advantages of "nutrition, safety and palatability" of fresh jujubes.

It can be said that no corner of the earth will reject fresh dates.

It can be seen that with the acceleration of the pace of globalization, with the progress of fresh jujube storage and preservation technology, with the development of aviation, intercontinental trains and other rapid means of transportation, fresh jujube will inevitably stride out of the country in the near future, rush to the world, and win the world with its "noble" quality.

Although there are many varieties of fresh jujube in China, fresh jujube has not been developed in the past few thousand years, and most of them are sporadically planted in courtyards or fields, which is mainly due to the lack of storage and transportation conditions in the past, and fresh jujube is easy to lose water and wilt, rot and deteriorate, and cannot be stored for a long time.

The development of a large number of fresh jujube in China began in the mid-80s of the last century, the first large-scale development of varieties is Linyi pear jujube, Linyi pear jujube with its large, premature, abundant, stable yield, high quality has won the recognition of jujube farmers and the market, six or seven years of Linyi pear jujube will be popular throughout the country, many places are introduced and cultivated. In the late eighties and early nineties when Linyi pear jujube was still developing rapidly, winter jujube began to develop, and winter jujube quickly conquered the market with its incomparable quality, becoming the fruit of the "nobility" at that time, with a price of up to 100-300 yuan per kilogram, which was higher than the sky-high price of 50-100 yuan per kilogram at the beginning of the development of Linyi pear jujube. Winter dates are in.

Three or four years later, it rose rapidly, and the momentum of development was unexpectedly fast. When the winter jujube was vigorously developed, the development momentum of Linyi pear jujube decreased sharply, and Linyi pear jujube quickly withdrew from the fresh jujube market due to the decline in quality, and then it became the current development pattern of winter jujube dominating the world.