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Guangzhou generally has both physical stores and ** orders.
First of all, the store regularly publishes product magazines and distributes them to pregnant women and parents with babies at prenatal training classes run by hospitals or near maternity hospitals.
Then, customers can order according to the products in the magazine, and someone will send them to the door. There are no delivery fees, and there are points that can be exchanged for gifts. **It's about the same as the one on the market, or even a little cheaper.
This practice is very popular.
Because raising a baby is very labor-intensive, it is unlikely that parents will have time to go out shopping by themselves, and it takes a lot of effort to buy milk powder and diapers by themselves. So, it will be convenient for someone to have it delivered to your door.
But the product catalog must be done well, and it is generally printed in full color. **Service personnel and delivery personnel should also be trained, because service is very important to let customers order from you for a long time.
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If you plan to open a baby products store, you must plan in advance, opening a baby products store is not as simple as you think, and it is certainly not too complicated. Now to open a baby products store, you must first analyze the market, and you must have a little understanding of the baby products store and choose the address. One.
Market analysis: Because the milk powder, pacifiers, diapers, etc. in the baby products store are consumables, the circulation is very fast, and the profit of the unit product of the baby products store is generally between 5-10%, and some are less than 5%. It is definitely a product with small profits and quick turnover, and there is no great profit margin.
Therefore, it is important to cultivate a fixed consumer base. Young parents attach great importance to the upbringing of their children, and the consumption of infants and young children is consistent, and the profit margin and the durability of profits in opening a baby products store are also guaranteed to a certain extent. Two.
Location suggestion: The location of the baby store is preferably near the health care unit or in the community. Storefront:
Generally, you can choose the second or third class of the city's location, about 50 square meters of storefront, decoration equipment: only need to highlight the personality and clean and bright. If it is a community operation mode, it is necessary to conduct a thorough analysis of the consumption environment of the community, and only in this way can the income be guaranteed and the business risk reduced.
1. Local housing prices reflect the local consumption power, even if there are some potential demand projects that have not been developed, the reason may be limited by the overall local economic level and residents' purchasing power. 2. Investigate the age group of the residents in the community, including young people who have married in recent years, a family of three, how many families of three will be born, and whether the consumer group is stable. Three.
Marketing suggestions: 1. Open a baby products store and strive to be complete and new. To open a baby products store, you should first attract customers with a complete range of products, so as to avoid the trouble of going to mothers to purchase separately.
In the selection of goods, strive for new, according to some large shopping malls or customer feedback, timely upgrading. At the same time, it can also be reasonably matched with medium and high-end products according to the source of customers and age groups. 2. The grade positioning should be clear.
There are many brands of baby products in the baby products store, and we should abide by the principle of "famous products into famous stores", and choose products suitable for grades according to the positioning of the store, so as to meet the purchase mentality of consumers. 3. The service attitude should be friendly. This is a business credo that never changes.
Treat customers with services within their capabilities, such as providing customers with purchase advice, usage instructions and other precautions.
4. Do not form a conflict with the existing consumer projects in the community, open a baby products store can continue to be in a state of operation for a period of time, if the operation is good, the first mover is big, and it can lay the core position of the children's products store in the community; 5. Establish archives for infants and young children, and do a good job in after-sales service or sales follow-up according to the information recorded in the archives.
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