The definition of smart scenic spots, what are the three major platforms of the overall framework of

Smart scenic spot refers to the scenic spot can comprehensively, thoroughly and timely perceive the geographical things, natural resources, tourist behavior, scenic staff tracks, scenic infrastructure and service facilities through the intelligent network. Realize visual management of tourists and scenic spot staff? Optimize the business process and intelligent operation management of reconstructed scenic spots.

Form a strategic alliance with upstream and downstream enterprises in the tourism industry. Achieve effective protection of the authenticity and integrity of heritage resources. Improve the quality of service to tourists.

Realize the comprehensive, coordinated and sustainable development of the environment, society and economy of the scenic spot.

In a broad sense, "smart scenic spots" refers to low-carbon intelligent operation scenic spots that are highly integrated with scientific management theory and modern information technology to achieve the harmonious development of man and nature. It can protect the ecological environment more effectively, provide better services for tourists, and create greater value for the society. In a narrow sense, "smart scenic spots" is the improvement and upgrading of "digital scenic spots", which refers to scenic spots that can achieve visual management and intelligent operation, and can have a more thorough perception of the environment, society and economy, as well as wider interconnection and deeper intelligence.

The narrow sense of "smart scenic spot" emphasizes technical factors, and the broad sense of "smart scenic spot" not only emphasizes technical factors, but also emphasizes management factors.

The smart scenic spot was proposed by the National Tourism Administration in 2011.

The three major platforms of the overall framework of smart scenic spots include the smart management platform of scenic spots, the smart service platform of scenic spots, and the smart marketing platform of scenic spots.

The intelligent management platform of the scenic spot can realize all-round first-class supervision and intelligent early warning of peak passenger flow and vehicles; Real-time monitoring and early warning of public opinion on the whole network; Scenic spot "sea, land and air" ecological and environmental protection data monitoring, three-dimensional real-time environmental monitoring, early warning. Each intelligent monitoring system can share data and distribute tasks in real time through the mobile terminal "Jingwangtong" platform of the integrated management platform of the scenic spot.

In addition to completing the construction of the national 5A-level scenic spot standard and the official website of the scenic spot in the four Chinese languages, the scenic smart service platform has also realized smart service functions such as mobile phone smart guide, online VR experience, offline smart toilet, intelligent broadcasting, and one-key alarm. When you play in the scenic spot, you no longer have to worry about not finding the corresponding attraction, and the mobile smart guide can help you find it easily. When encountering a critical situation, there is no need to panic, and the one-key alarm device will quickly inform the personnel of the scenic spot of the situation, so that tourists can get timely help.

By improving the orderly docking and real-time data control of the online and offline ticketing systems of each paid scenic spot in the scenic spot, the smart marketing platform of the scenic spot realizes the functions of comprehensive online reservation and ticket purchase, face gate recognition of node scenic spots, automatic distribution of OTA channels and intelligent analysis of financial statements. Tourists can purchase tickets with one click on their mobile phones, and it is faster to enter the scenic spot, and they can enter the park by face recognition in front of the entrance gate of the scenic spot. The steps of entering the park have been simplified to the extreme, which not only reduces the gathering of ** and facilitates the entry and exit of tourists, but also greatly reduces the manpower investment in the scenic spot, which can be described as killing two birds with one stone.

Construction"Smart scenic spots"It is the road to the future development of China's scenic spots, and it is a major strategic choice for the development of China's scenic spots under the new situation. In fact, the owners and managers of many scenic spots have uneven understanding of smart scenic spots and different needs, which requires a professional construction team with rich experience to analyze the situation of the scenic spot and formulate a smart construction plan suitable for the scenic spot.

The construction of smart scenic spots is a complex system project, but to do a good job in the promotion of smart scenic spots, it is not only based on the scenic spot itself, but also based on the strategic height of the development of the city's tourism industry. The overall solution of Zhiyou's global smart cultural tourism is mainly to open up offline all-for-one tourism resources and online full-network application entrances through the construction of "two centers, five platforms and six entrances", improve the experience of tourists, enhance the management, service and marketing capabilities of high-quality scenic spots, promote "cultural and tourism integration + Internet", and boost the development of all-for-one tourism in tourist destinations.

The three major platforms of the overall framework of smart scenic spots are the smart scenic spot management platform, the smart scenic spot service platform, and the smart scenic spot marketing platform.

The smart scenic spot management platform is supported by regional cultural and tourism information integration and big data construction, integrates the data of cultural and tourism-related departments and the data of the cultural and tourism industry, builds a "one-network" for cultural and tourism government affairs, and forms a new cultural and tourism supervision network of "one network linkage and one screen co-ordination". The management department and the business format linkage coordination management, affairs approval, industry services, etc.; At the same time, through the application of IoT perception and data exchange, real-time data of passenger flow, station wagon, ticketing, live situation of scenic spots, and consumption are dynamically captured, and real-time, dynamic and refined supervision and analysis of the tourism industry are realized, so as to realize the operation monitoring and emergency command and dispatch of the cultural and tourism industry, and improve the operation and management service level of tourism-related enterprises.

The smart scenic spot service platform includes a public service platform, an information release platform, a tour guide platform, an interactive platform, and a rights protection platform for tourists, so that tourists can have a better service experience and improve tourist satisfaction and revisit rate.

The marketing platform of the smart scenic spot takes the empowerment of the B-end tourism industry as the core, accelerates the integration of online and offline, builds a tourism "all-round marketing" matrix, and uses the big data platform to analyze the age, preferences, travel routes, consumption levels, etc. of tourists, so that big data can be applied to form an accurate and effective marketing plan, and at the same time, new business ideas and management models are introduced in combination with the actual situation, and the advantages of high-end customization and refined operation are given full play to provide better personalized services for the scenic spots.

Smart scenic spots are an inevitable trend in the development of scenic spots in the future, and they are also to meet the needs of their own sustainable development.

Each company has different distinctions, in general, the overall framework of the smart scenic spot includes the wisdom management platform, the wisdom of the marketing platform, the wisdom of the service platform.

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The differences and connections between digital scenic spots and smart scenic spots are as follows: 1. The smart scenic spot pays more attention to the application of new technologies. Smart scenic spots are established on the basis of digital scenic spots, and new information technology will also serve more smart scenic spots.

In particular, the Internet of Things, spatial positioning technology, virtual technology, and new technologies based on smartphones, such as near-field communication technology, have provided huge imagination and feasibility for the construction of smart scenic spots. 2. The secondary consumption of scenic spots and smart scenic spots highlight the improvement of tourists' experience. The construction of smart scenic spots should be based on serving tourists and making tourists more satisfied, and the construction focus is to enhance the tourism experience of tourists, and the key project construction will be closely related to various activities of tourists in the scenic spot.

3. Smart scenic spots emphasize comprehensive perception and interaction. The smart scenic spot makes full use of the Internet of Things related technologies and equipment to conduct a comprehensive, thorough and timely perception of the geographical affairs of the scenic spot, the behavior of natural disasters, the behavior of tourists, the deeds of community residents, the staff of the scenic spot, and the infrastructure and service facilities of the scenic spot, and analyze it, so as to facilitate immediate response measures and long-term planning. Scenic spot ticket turnstile 4, smart scenic spot attaches more importance to scientific management and development.

Through the high-speed network and wireless technology, the smart scenic spot connects the scattered information and data collected and stored in the scenic area social and information system, carries out interaction and multi-party sharing, realizes visual management of tourists, community residents, and scenic spot staff, so as to monitor the environmental training and tourists in real time, so as to realize the comprehensive, coordinated and sustainable development of the environment, society and economy of the scenic spot.

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There is a certain difference between smart tourist attractions and intelligent scenic spots. Smart tourism attractions refer to the application of advanced IT technology such as information technology, big data, artificial intelligence, etc., to optimize and improve all aspects of tourist attractions, and provide tourists with a more intelligent, humanized and convenient tourism service experience and higher satisfaction. The concept of "smart tourism" is centered on the concepts of "tourist-centric" and "technology + tourism", which is a new direction for the transformation and upgrading of the tourism industry.

The intellectualization of the scenic spot refers to the construction of intelligent Internet of Things infrastructure in the park, which realizes the interconnection of all aspects of the scenic spot through platform-based information technology means, and optimizes and upgrades the operation management, environmental monitoring, safety management, and resource integration of the scenic spot through the Internet of Things perception technology. The intelligence of scenic spots focuses on improving the intelligent level of park infrastructure and providing technical support for the park to achieve digital management and intelligent services. In general, smart tourist attractions and scenic spots are supported by high-tech such as informatization to realize the transformation and upgrading of the tourism industry and improve the quality of tourism services, but Zhichen Huaihui tourist attractions emphasize the wisdom and humanization of the tourism experience, while the intelligence of the scenic spot emphasizes the intelligent level of infrastructure.

The Palace Museum, Tang Furong Garden Scenic Area, Huangshan Mountain, Shanghai Museum, Longmen Grottoes, Daocheng Yading Scenic Area, Chongqing Ordovician Geopark, Mount Tai, Imperial City Prime Minister's Mansion, Qinghai Lake Scenic Area, Yuntai Mountain Scenic Area, Guilin Lijiang Scenic Area, Chaka Salt Lake, Zhuhai Chimelong Resort, Sanqingshan Scenic Area, Slender West Lake, Marenqifeng Scenic Area, Chongqing Hongya Cave, Beijing Olympic Park, Wuhu Fangte Happy World, Mingyueshan Hot Spring Scenic Area, Yesanpo Scenic Area, Shenyang Qipan Mountain.

The main functions of Xiao Smart Scenic Area include:

1.Realize the automatic perception of scenic resources.

Comprehensive, automatic and timely perception of the infrastructure, service facilities, geographical things, natural resources, tourist behavior, and personnel movements of the scenic spot.

2.Realize mobile and connected visitor services.

Electronic ticketing, electronic payment, access control, vehicle guidance, positioning guidance, voice navigation, trajectory tracking, information push.

3.Achieve dynamic and visual security management.

Smart scheduling, emergency plan, safety monitoring, large screen, passenger flow control, LED release.

4.Business marketing that realizes big data analysis.

Passenger flow statistics, consumption analysis, consumption**, traffic warning, customer source expansion, decision support.