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Summary. Hello, the fashion brand has these innovative points, 1. The value integration of the whole chain of the clothing industry. From the source of cotton and linen production, cloth production to dyeing, distribution, garment, OEM, sales, etc., there are many links, and there are many breakthroughs in the market segments alone, because these markets have been done by Chinese people for hundreds of thousands of years since ancient times.
Today, the development of network technology and logistics technology can partially integrate the above links and achieve value concentration. For example, the B2B of cloth sales connects the first-class cloth wholesale stores and many garment factories to exchange procurement and marketing information in a timely manner, and the efficiency will be a change. 2. Cross-industry competition in clothing.
With clothing sales as the main scenario, comprehensive social functions such as body measurement, cloth selection, leisure, and fitness can be expanded.
Hello. Hello, the trendy brand has these innovative points, 1. The whole chain value of the clothing industry is rectified. From the source of cotton and linen production, cloth production to dyeing, distribution, garment, OEM, sales, etc., there are many links, and there are many breakthroughs in the market segments alone, because these markets have been done by Chinese people for hundreds of thousands of years since ancient times.
Today, the development of network technology and logistics technology can partially integrate the above links and achieve value concentration. For example, the B2B of cloth sales connects the first-class cloth wholesale stores and many garment factories to exchange procurement and marketing information in a timely manner, and the efficiency will be a change. 2. Cross-industry competition in clothing.
With clothing sales as the main scenario, comprehensive social functions such as body measurement, cloth selection, leisure, and fitness can be expanded.
You can give me a trendy brand innovation point, which is OK if it is suitable for college students
Hello. The Hipster Tide Brand Chuangpeng Huiyi Life Museum is worth choosing. The Chaoren Yunpei Chaopai Creative Life Museum has a very advanced business philosophy, keeps up with the trend of social development, and has a professional R&D team to develop products that are very novel and eye-catching.
The creative life hall of the Chaoren Chao brand brings together many new and exotic products to fully meet the pursuit of consumers, and the market sales have been very good.
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Summary. Hello dear, the innovation of the fashion brand in aesthetic design is that it provides people with a clothing that can express a unique style and personality. They redefine fashion trends, integrate the visual elements of designers, and integrate personalized styles with elements of traditional clothing, trendy brands will combine modern elements and traditional elements influenced by current fashion trends to create new, contemporary fashion trends of aesthetic wear, trendy brands are also popular for their colorful matching skills, and often have more visual impact, helping consumers to better express their style.
Hello dear, the new point of the trend brand in aesthetic design is that it provides people with a clothing that can express a unique style and personality. They redefine fashion trends, integrate the visual elements of designers, and integrate personalized styles with elements of traditional clothing, fashion brands will integrate modern elements and traditional elements with the influence of current fashion trends to create new, in line with contemporary fashion trends of aesthetic wear, fashion brands are also popular for their colorful matching skills, and often have more visual impact, helping consumers to better express their style.
I need an innovation point now, can you give it up, use it urgently.
Hello. Pro, the innovation point of the fashion brand can be many kinds. For example, changing color combinations, using new materials, blending art and fashion, enhancing the sense of inferiority of the material layer next to the socks, changing different cutting details, integrating technological elements, etc.
In addition, Internet technology can also become the innovation point of Qisheng trendy brand, which can display its fashion brand in various forms (such as live streaming on the Internet, social promotion, and setting up WeChat mini-programs).
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Gu Juji, Lin Zhiying, Huo Siyan, a lot.
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1. Conduct a feasibility analysis of the brand. The so-called feasibility analysis is whether the brand can go through the market, how far your idea is from the reality, whether you can afford it with human, material and financial resources, and the obstacles or influences of uncertain factors. 2. Conduct risk analysis of the brand.
Anything to establish a position, but also to take a considerable amount of risk, such as money, you will earn, of course, you may also lose, how big the risk ratio is. In terms of talent, he may wholeheartedly help you work and run the business for you, but he may also go, and once he leaves, how many things will be taken with him. If there is also an original brand, there is also a certain risk in terms of copyright.
3. Of course, the above analysis is the premise, you need to refer to it, to learn, what method to use to promote a brand, marketing is an indispensable knowledge, no one knows the brand, even if it is done well, there will be no market, so we must refer to other people's brands with what means to promote. 4. Systematically and scientifically divide the series for the brand, that is, scientifically classify the products under the brand, and do not let the product division be messy, so that people do not know where to accept the brand's products.
My brother is also doing brand recently, and he is also studying in this area, hoping to make progress together, sharing the above points, I hope it will help you! Support originality!
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You can first understand how others do it, and then learn from others, but there must be a breakthrough, and you will succeed with a lot of effort!
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Sufficient market research is the source of the enterprise and the market, therefore, sufficient market research is the first condition for the establishment of clothing brands. Only through sufficient market research can we clarify the development direction and brand positioning. Brands created without market research are blind and dangerous.
The development of the brand is a process from to.
Second, therefore, the location of market research should be selected for the first-tier cities in the country where the market is relatively mature. Specific research can be carried out from three aspects: the market environment.
Others in the market. A complete clothing market can be shown in the following figure: the market environment refers to the overall society, and the main contents of its investigation include:
Socio-cultural background, socio-economic development level, per capita income level, overall, ratio, location, etc. The main contents of the consumer survey include: population and cultural level, living habits, preferences, etc.
The main contents of the survey of other clothing merchants include: the number of merchants of different types of products, brand distribution, management, etc. Through the investigation of these three aspects, we can understand the overall situation of the surveyed area, and we can have a certain understanding of the overall clothing market in the country through the investigation activities of a number of first-tier cities.
In the careful analysis of their own situation, you can find a good clothing brand that lacks fixed consumption of the group of people The market is relatively large, and the garment industry has developed to this day, and consumers' demand for clothes has gone far beyond the basic aspects of their warmth. Nowadays, the things embodied in clothing are becoming more and more complex, and the clothes are embodied on the human body, and so on. Due to the diversification of consumers and diversification, the requirements for clothing are becoming more and more segmented.
Therefore, if today's clothing brands want to gain a foothold, a clear brand positioning is fundamental. Through a full investigation of the market, we have a clear and rational understanding of the overall situation of the market, so that we can find an entry point into the market and enter the market smoothly. This foothold is also the brand positioning.
Brand positioning is mainly determined in three aspects: the age group of consumers targeted by the brand. Product positioning within a defined age group.
Positioning of the product. These three aspects are determined to form the positioning of the brand. <>
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