Did the ancients advertise in business, and how did it work?

The ancients also advertised, and the ancients mainly relied on word of mouth to advertise, valued word of mouth, and would invite famous poets at that time to compose poems.

Yes. The selling and display in the Spring and Autumn Period, the guise of the Qin and Han dynasties, signboards, etc., these are all forms of advertising in the ancients, and later exhibitions and networks appeared.

Yes, shouting outside the store, or in the newspapers, watching some ancient TV dramas.

Will advertise. For example, Wang Po sold melons and boasted about herself, and Su Shi's inscription on the fan reflected how the advertisement should be played at that time from the side.

Was there advertising in ancient times? Ancient shops also had to advertise

In many costume dramas, we have all seen such a scene, the place occupied by the hero and heroine is lined with shops, and there are some banners fluttering in the wind in front of each store, and the name of the store is marked in large characters on the banners, such as "so-and-so restaurant", "so-and-so inn", etc. In fact, these banners are the signs of the store, and they can also be regarded as advertisements for the merchants.

This kind of signboard is simple to make, low cost, as long as a bamboo pole is inserted in front of the store, the bamboo pole is decorated with cloth or silk cavity, and the cloth is written with the most obvious pigment in large characters, then a suggestion signboard is done. There was a record in "Han Feizi": "The Song people had a person who sold wine, and the promotion was very flat, and the guests were very cautious, and the wine was very beautiful, and the banner was very high."

The "hanging flag" mentioned here is what we call a disguise, also known as "wine wangzi".

These banners are an important sign of the store in ancient times, and it is an important method for ancient merchants to fix the image of the store and attract customers, which can also be regarded as the most primitive advertisement in ancient times, which is vividly called "flag advertising".

Later, with the continuous development of ancient commerce, flag advertising also began to evolve gradually, and finally a kind of "hanging object advertising" appeared. According to the relevant records in the "Historical Records": Ran Yuanchun "did not have a city in ancient times, if he drew from the well, he would sell the goods at the well, and the market would be in the market."

It is possible to draw conclusions. Moreover, there was also a record in the Song Dynasty's "Menglianglu": some of the Hangzhou hotels at that time were hung with grass gourds, some were hung with silver horse spoons, and some were hung with silver bowls, in short, they were all utensils for holding and scooping wine; Some pharmacies also hang "hanging pots" containing medicines, which means "hanging pots to help the world", so that everyone can understand the nature of the store at a glance, and use it as a promotional advertisement in this way.

We have known for a long time that the ancients advertised, and most of them used a banner or some kind of related object as a banner. But I don't know when modern advertising has also begun to inherit the legacy of the ancients and began to play the banner of the ancients. For example, a steamed bun shop uses Sun Erniang's image as its advertising spokesperson.

On the screen, the sound of firecrackers, red and broken all over the ground, a tall trunk, the banner on it fluttering in the wind, a few big words: "Sun Erniang Hotel" is very distinct, I believe it can be seen from a long distance. At this time, the owner of the shop, Sun Erniang, appeared with no makeup, smiling, holding a drawer of freshly baked buns in her hand, removing the lid on it, and the huge and ** buns appeared in front of people's eyes.

Then a voiceover sounded: The human meat bun is fake, and Sun Erniang's bun is thin and fragrant. With such a vivid image, we have to say that the advertising designer really took great pains.

Ancient businesses also posted banners to advertise, and it is obvious that there are some advertisements in the Qingming Shanghe map, and there are still similarities now.

In ancient times, merchants generally relied on manpower to advertise, such as selling and promoting goods in the streets and alleys, asking literati to help promote with articles, etc., which is relatively similar to the current form of advertising.

Merchants in ancient times generally advertised by beating gongs and drums, and the similarity with the present day is that they all attract the attention of pedestrians.

In ancient times, merchants mainly relied on trademarks and shouts, which are still similar to most of today's advertisements.

In ancient times, there was also a celebrity effect, using the works of famous talents to not promote themselves to build momentum, Liu Yong was nostalgic for the Qinglou, and many words were written for the women of the Qinglou.

At that time, they didn't really know a concept of advertising, but they would also make some people shout, or rather, make some movements to attract others.

It should be shouted out by its own mouth, or by some celebrities to do publicity, and by raising celebrities in its own store.

Even under the conditions of backward communication in ancient times, many businessmen still launched brand advertisements with unique creativity and beauty.

In ancient times, there was also a celebrity effect, using the works of great literati to advertise themselves, etc., which is also one of the incomes of literati.

They generally use their mouths, for example, there are many folk tunes in Beijing, such as shouting sugar gourds and selling estimated clothes.

I don't think there was a need for advertising in ancient times, or it should have been verbal advertising, such as shouting and so on.

In ancient times, there were also poster advertisements, but at that time, they were basically handwritten, and of course there were also propaganda through shouting.

In ancient times, businesses could use shouting to publicize, and at the same time, there was word of mouth, and there were also advertising papers to publicize.