Why is the revenue of the largest tea company less than half of Heytea, and what is the reason?

The reason why the revenue of the largest tea company is less than half of Heytea is caused by the imbalance in the input-output ratio. If Chinese tea requires quality, it needs to invest a lot of manpower, material and financial resources from the source of soil selection, tea planting, tea frying, to subsequent packaging design, corporate marketing, advertising operation and other links. Therefore, the reason why the revenue of the largest tea company is less than half of Heytea can be explained mainly from three aspects: upfront cost input, product sales quantity, and advertising operation and promotion.

First, the upfront cost investment.

The quality of Chinese tea requires a lot of investment in terms of tea variety selection, growth environment, tea picking and tea making labor costs, etc., and even if a lot of money is invested, the quality of tea output may be affected by unfavorable weather reasons, and the output will drop significantly. However, as far as Heytea is concerned, the various types of tea under its brand do not have high requirements for the quality of the tea itself, and the financial resources invested are far lower than those of Chinese tea.

Second, the number of products sold.

Most of the sales groups of tea in China are 30+ consumer groups, and even if the quality of tea is very large, the number of sales cannot achieve qualitative growth. The audience of Heytea is positioned in the age group of 15-25, although the price of a single cup of tea is not low, but for its audience, whether it is shopping or watching movies, the expenditure of a cup of Heytea is relatively low in its living expenses, therefore, in terms of quantity, sales will greatly exceed that of Chinese tea.

3. Advertising operation and promotion.

At present, there is no company that can build advertising and branding as deeply rooted in the hearts of the people as Hey Tea, and for its audience, they will pay more attention to the taste and quality of Chinese tea. Heytea, on the other hand, has used a large number of advertising and hunger marketing to shape its well-known reputation in the beverage industry, which will have an obvious additional effect on its sales.

The revenue of the largest tea company is less than half of that of Hey Tea, which is an inevitable trend, after all, the catering launched according to tea is more like high-end catering, ordinary people have less contact, China is a large population, and the people who often enjoy the ability to enjoy high-end catering are only a small part, in addition, the net profit of the tea company is not as high as the pure profit of the production company with a little tea flavor.

First of all, tea is more like high-end consumption, unlike milk tea, which is a snack meal, and the quality and utensils of tea make the cost of tea tasting very high. Secondly, there are many types of tea, more subdivided varieties, and the market is opaque, and it is difficult to go popular.

1. As a milk tea brand, Heytea has a larger natural audience than tea tasting; 2. Heytea's online and offline marketing activities and expenses across the country are more than those of tea operating companies; 3. The main business direction of the two brands is different, the tea company sells tea, and Hey Tea buys milk tea.

In fact, these two companies are not the same type in the business model and for the customer group, the big tea company is mainly oriented to the circulation of tea, while Hey Tea is more for the younger generation of consumer groups.

37,500 yuan. Heytea is a very popular beverage shop, according to the official website of Heytea, Heytea can sell 1500 cups a day, each cup of ** is 25 yuan, a day's turnover.

is 1,500 cups multiplied by **25 yuan per cup equals 37,500 yuan, so the result is 37,500 yuan. Within 7 days of the Spring Festival holiday (January 31-February 6), Heytea's operating income.

Franchisees choose Heytea, Heytea, is a brand founded by Shenzhen Meixixi Catering Management, headquartered in Shenzhen, Guangdong. In 2012, Heytea originated in an alley called Jiangbianli in Jiangmen, Guangdong Province. Heytea, formerly known as Royal Tea, was fully upgraded to the registered brand "Heytea" on February 26, 2016 due to the inability to register trademarks.

As of January 2022, Heytea has opened more than 800 stores in nearly 70 cities around the world. Among them, the number of stores in Shanghai, Shenzhen and other places has exceeded 100. In 2016, Heytea received an investment of 100 million yuan from IDG Capital and angel investor He Boquan; In July 2021, Heytea completed a round of financing of US$500 million, breaking the financing record of China's tea industry, with a valuation of 60 billion yuan.

37,500 yuan. Heytea is a very popular beverage shop, according to the official website of Heytea, Heytea can sell 1500 cups a day, each cup of ** is 25 yuan, a day of turnover is 1500 cups multiplied by each cup of **25 yuan equals 37500 yuan, so the result is 37500 yuan. [You can be the boss yourself by opening a bubble tea shop].

Heytea officially announced that there will be no price increase this year, and the single product will be lowered by 1 10 yuan, and it will bid farewell to the era of 30 yuan. Heytea's behavior will have some impact on other brands of tea shops, and they may not increase their prices. In fact, the raw materials of milk tea are very cheap, and it is incredible that it can be sold for 30 yuan a cup.

Today's consumers are more rational and will no longer spend the best time to buy milk tea, so the price of milk tea may not increase, but will drop in price.

How will it affect other brands of tea shops?

Since the price of Heytea Xuanhe stool cloth does not increase, other brands will definitely not increase the price, otherwise it will make netizens feel uncomfortable and will not buy tea under the brand. After all, ** is compared to the coarse car, if a cup of milk tea of Heytea is only more than 20 yuan, and the price of other tea brands is more than 30 yuan, consumers will definitely choose more than 20 yuan of Hey tea. In fact, milk tea is really not so expensive, it is all fried, the raw materials are very simple, only milk and tea are not particularly expensive, and they are not worth more than 30 yuan at all.

I also hope that consumers will drink less, milk tea is particularly easy to gain weight after all.

Why is milk tea so popular?

Milk tea was originally just a drink, and it was slowly marketed as a proof of love, for example, the first cup of milk tea in winter, it seems that you have to drink milk tea when you enter the cold winter, and if you don't drink it, you don't love each other. Even if it's just a marketing advertisement for a merchant, it's just for consumers to buy their own brand of milk tea. It is also hoped that consumers can stay sane and not be deceived by these marketing advertisements.

Summary. Now it is more difficult to operate a bubble tea shop, after all, tourism is banned, and consumers will only spend near their homes. And young people can't make much money, so they won't buy ** milk tea at all, but will only drink bottled milk tea.

Causing pressure, economic losses, being forced not to increase prices, improving product quality, developing new products, etc., so the pressure on other brands increases.

It will cause the impact of sales, because Heytea does not increase in price, but it is deeply loved by consumers, and sales will increase and impact the market.

It may be that a large number of orders will be snatched away, which is particularly detrimental to other tea brands and has a great impact on them.

Tea sales: HeyTea offers a variety of flavors of tea, and according to different needs and preferences, consumers can choose different drinks, such as milk tea, cheese, ice cream, etc., to gain revenue from tea sales. 2.

Food sales: In addition to tea, Heytea also provides some snacks and snacks, such as matcha cakes, crispy eggs, handmade desserts, etc., to gain revenue from food sales. 3.

Franchise fee: Heytea is a franchise brand, in the expansion of the market, franchisees need to pay the franchise fee to the headquarters, from the franchise fee to get benefits. 5.

Online sales: HeyTea's official ** and *** provide ** sales services, consumers can buy tea and related goods online, and get revenue from online sales. In general, Heytea's revenue** mainly comes from the sales of tea drinks and related products, including food, thermos cups, tea, etc., as well as franchise fees and online sales.

HeyTea offers a variety of flavors of tea, and according to different needs and preferences, consumers can choose different drinks, such as milk tea, cheese, ice cream, etc., to gain revenue from tea sales. 2.Food Sales:

In addition to tea, Heytea also provides some snacks and snacks, such as matcha cakes, crispy eggs, handmade desserts, etc., to generate revenue from food sales. 3.Merchandising:

Heytea is a franchise brand, in the expansion of the market, franchisees need to pay the franchise fee to the headquarters, from the franchise fee to get benefits. 5.Online Sales:

HeyTea's official ** and *** provide ** sales services, consumers can buy tea and related goods online and get revenue from online sales. In general, HeyTea's pre-calendar revenue** mainly comes from the sales of tea friends' bad drinks and related products, including food, thermos cups, tea, etc., as well as franchise fees and online sales.

Okay, thank you, then what is the customer segmentation of Heytea?

Hello friends, Heytea's customer segmentation can be analyzed from the following aspects:1Age Groups:

Customers can be divided into three age groups: teenagers, middle-aged people and the elderly, and customers of different age groups will have different needs and taste preferences for tea drinks. 2.Region:

Consumers in different regions have different needs for tea, and customer groups can be divided according to geographical location, such as urban and rural. 3.Taste preferences:

According to the taste preferences of customers, customers can be subdivided into consumers who like different flavors such as milk tea, clear tea, cheese tea, and fruit tea. 4.Career and Interests:

Consumers can be divided according to occupation and interests, such as students, white-collar workers, sports enthusiasts, healthy diet enthusiasts, tea culture enthusiasts, etc. 5.Consumer Behavior:

Users can be divided according to their consumption frequency, consumption time, consumption amount and other behaviors, such as high-frequency consumers, fixed-time consumers, and high-spending customers. Sensheng.

1.Introduction.

Founded in 2015, Heytea is a chain of beverage-focused stores. In recent years, Heytea's popularity and influence have been increasing, and its turnover has also increased year by year. In 2020, Heytea opened more than 1,000 stores around the world, with an annual turnover of about 5 billion yuan, becoming a leader in the beverage market.

2.The reason for the success of Heytea.

There are several reasons for Heytea's success in the market:

1.Unique products: Heytea advocates the concept of "meeting friends with tea", advocates a healthy, fashionable and natural lifestyle, and has launched a series of drinks with rich taste and unique flavor, including signature drinks such as brown sugar Bobo fresh milk, fruit tea, cheese tea, etc.

2.Marketing strategy: Heytea pays great attention to marketing strategy, and has also put a lot of effort into the packaging design of drinks. The packaging of each drink is beautifully designed to create a unique and stylish brand image.

3.High-quality service: The exterior and interior design of Heytea's stores are very fashionable and comfortable, and the service staff are well-trained and friendly, which can provide consumers with high-quality products while also bringing them a comfortable and pleasant consumer experience.

3.Heytea's business model.

Heytea opens stores in the form of direct sales and franchises, and the headquarters provides a complete set of mature management systems, including site selection, decoration, ingredients, training, management, publicity and other all-round support to ensure that each store can become a leading store and a money-making store.

4.Heytea's innovative concept.

Heytea continues to bring forth the new, constantly introduces new products, constantly absorbs the fresh feeling of the book, and the elements of freshness, constantly upgrades and improves, and enhances the competitiveness of products. At the same time, Heytea also pays attention to corporate culture and builds a set of collaborative, open, innovative and responsible corporate culture system.

5.HeyTea's social responsibility.

Heytea focuses on giving back to the society and helping social development. In terms of public welfare, Heytea has always adhered to the spirit of "acting because of social needs, stopping because of social needs, and chasing because of social needs", actively participated in various public welfare activities, and also donated a large number of anti-epidemic materials to the society during the epidemic, assuming a social responsibility.

6.Summary.

Heytea has become a high-profile beverage brand with its unique products, marketing strategies, high-quality services, continuous innovation and social responsibility. In the future, Heytea will continue to take technology and innovation as the driving force, strive to stand out in the market competition, and bring more healthy, fashionable and delicious beverage enjoyment to more consumers.

After Heytea, Chinese tea will become a huge mainstream brand of new tea drinks.

The success of Heytea means that Chinese tea should build on the first four business forms, and look further forward to see a larger and larger incremental space where Chinese tea consumption is not satisfied. Just like the tea lovers five years ago, bring products and business models close to a large number of mainstream products and get the drive to sell from meeting real consumer needs. This is the enlightenment of Heytea and Naixue Tea to the new consumer market.

This new tea drink is different from the traditional "milk tea" drinking method, it adds fresh quality elements such as tea, milk, fruit, cheese and so on. on raw materials. These new teahouses have some things in common, they are mainly young people, and the unit price of the products is around 20 yuan.

They use fruit teas, milk teas, and other blending methods to draw a clear line between themselves and the teahouse. One of the unique selling points of this new tea drink is the "young" label. If you don't have a drink, you can't prove that you're a young man of a new age.

The new tea craze has passed, and it is not winter that has entered, but golden autumn. The boom in cooling does not mean the "ebb tide" of new tea drinks, but reflects the attributes of catering products and has become an indispensable part of catering and even leisure drinks. However, the first round of investment in new tea beverages is destined to come to an end.

The lack of high-growth** products or store models means that the willingness to invest in new tea beverage brands will inevitably decline in the next three yearsThe growth of new tea beverages will enter the track of brand growth, and the first-tier new tea beverage brands will absorb most of the investment in the new tea beverage market, and the possibility of decentralized innovative brands receiving large capital investment will be lower and lower.

Tea head brands are conveying brand culture and new social concepts through space, diversifying different store concepts to increase consumer freshness and experience, and the contextualization, personalization and brand aesthetics of the environment have become a powerful tool to attract powder and flow.