What does product attribute mean?

The essential attribute of a commodity is value, and the natural attribute of a commodity is use value.

The basic attributes of a commodity are value and use value. Use value refers to the attribute that a commodity can meet a certain need of people, and value refers to the undifferentiated human labor condensed in the commodity.

Value is the essential attribute of the commodity, and use value is the natural attribute of the commodity. The relationship between the two attributes of commodities is opposites and unity.

The undifferentiated human labor condensed in the commodity is the value of the commodity. The value of the commodity is the essential attribute of the commodity, the common attribute.

The use value of commodities is the usefulness of the items that can meet people's needs, different commodities have different use values, and different use values are determined by the natural attributes of the goods themselves;

The same commodity has a variety of natural properties and is therefore useful in many ways. The use value of commodities is necessary for the survival and reproduction of human beings and the survival and development of society. Thus, regardless of the social form of wealth, use value always constitutes the material content of wealth.

Product attributes refer to product attributes.

The inherent properties of the product itself are a collection of differences (different properties from other products) in different fields. In other words, product attributes are a collection of product properties and product differences.

The factors that determine the attributes of a product are made up of the following different areas. Each factor specifies the nature of the product separately in its own field. The nature of the product in each attribute field plays a different role, different status, and different weights in the process of product operation.

Means of communication:

The difference in product attributes determines that the communication attributes of different product categories are also different. Further, the vectors, receptors, means and modes of transmission, and the influencing factors of transmission are all different. Specifically:

1. Product attributes determine the main appeal of communication: whether it is a functional appeal or an emotional appeal.

2. Product attributes determine the degree of combination of brand communication and functional communication in different ways.

3. Product attributes determine the overall media mix.

4. Product attributes determine the weight and combination of advertising, public relations, events, public welfare, channel activities and other means of communication.

Commodity attributes refer to the relatively unchanged attributes of a commodity, such as commodity code, commodity name, manufacturer, commodity bar code, commodity category, etc. In general, these properties do not change. In special cases, there are some changes, such as commodity categories, when the same commodity is divided into sub-categories, different shopping malls may have different attributions.

The commodity code generally does not change, but it may change when the business department of the mall changes, which mainly depends on the commodity code rules of the existing computer system of the mall.

The format of the retail enterprise also has a certain impact on the fixed attributes of the goods, which also depends on the coding rules of the computer system and the design ideas of the system design. For example, in the case of department stores, duplication of operations is usually prohibited to prevent confusion, so that a product belongs to only one department. Therefore, the department to which the product belongs can be used as one of the fixed attributes of the product.

This rule does not hold true for chain stores, where a product often belongs to multiple sales outlets or even distribution centers at the same time.