In today s society, why does the business of hot pot restaurants endure for a long time?

The hot pot restaurant tastes good, the price will not be too expensive, there are many varieties of dishes, but it can meet the tastes of all kinds of people, and the sauce can be adjusted by yourself, so it will not cause embarrassment because of different tastes and ordering.

Delicious and atmospheric. Hot pot is delicious first of all, good soup stock and delicious food, eating hot pot is a pleasure. It is also important to have an atmosphere, and sometimes it is an atmosphere that is eaten at a hot pot restaurant.

First of all, hot pot is delicious and a great choice for many foodies. Many people get together to eat hot pot at a dinner party, which is very atmospheric, and it feels very good to eat. The price of hot pot is not very expensive, and most people can afford it.

Personally, I think that hot pot has a variety of forms, rich dishes, and all kinds of seasonings, and all kinds of people can find a hot pot that suits them. Moreover, in recent years, hot pot has been continuously improved and innovated, which is very attractive.

In today's society, the business of hot pot restaurants is booming because of the broad market category, as well as the flexible business model, as well as the vast consumer group in China, and the important thing is that Chinese like its liveliness.

Now you go to see the hot pot restaurant, as long as the scale of its own is not particularly small, it is not possible to basically have a steady stream of people in this hot pot restaurantAt least there are a lot of people at the time of the meal, and they may make more or less money, but at least they will not lose money. <>

Why do people like to eat hot pot so much? Because it is convenient to eat hot pot and **low, if you go to the restaurant to order some dishes, there is nothing to eat vegetarian dishes, because you come down to make it yourself, the taste is not as bad as **, a meat dish is dozens of yuan, but if you go to eat hot pot, one or two hundred yuan for two people is basically enough, if some small hot pot restaurants may not be able to use so much, and those fruits, vegetables, after-dinner drinks and the like are ready for you,You only need to spend money to get there, this is very convenient to eat, and it also caters to the rhythm of modern life. <>

What is the state of life for most people now? It's that he is willing to spend money to get higher enjoyment, but he is not willing to do something by himself, even if it is very money-saving, many moonlight clans, why is the money spent, this is how he could have cooked, at least 8 out of 10 people in the house he rented can cook by himself, but he doesn't want to, because he thinks it's too troublesome and a waste of time, so every day he either simply eats a little fast food outside,Either you are in a group with good friends, and go out to eat something delicious for a week or every once in a while, which is also an expense in this area, accounting for a large proportion of living expenses. <>

Whether the hot pot is delicious or not is related to the freshness of its ingredients, but the core thing is its dipping sauce, whether its base tastes good, whether its dipping sauce tastes good or not, this is the most core thing, generally a slightly larger hot pot restaurant, your dipping sauce can be adjusted by yourself, there are all kinds of ingredients, peanut crisp, hoisin sauce, sesame sauce, chives and so onYou can make your own flavor, and if you're troublesome, they'll make it for you in advance, but that flavor may not be your favorite.

Because the hot pot has a variety of ingredients, delicious and rich flavor, it is suitable for the taste of most consumers, and you can also choose your own dishes, which is very suitable for dinner, so it will endure.

Because of the variety of forms of hot pot, the variety of dishes, the taste can be adjusted at any time, and it can adapt to different groups of people, so the hot pot restaurant business has endured for a long time.

Because people's love for hot pot is really getting stronger and stronger. The strong inclusiveness of hot pot has aroused people's affection, so the business of hot pot restaurants will endure.

You provide too little information, you know, hot pot restaurant no matter what route you take, self-service, market, skewers, fish, beef, etc., in the final analysis, it is actually the choice of the direction of the operation route, but the hot pot restaurant is a hot pot restaurant, and the cost of opening a store is only a few yuan, and there is basically no change.

A closer analysis reveals that your problem can be split into two smaller questions:

1. How is it easy to cut into the hot pot market in the form of fish hot pot?

2. Is it feasible to do it by joining the hot pot?

According to the 2019 annual report on China's catering industry released by the Catering Association and Xinhuanet, hot pot is not only the largest market segment of catering, but also the category with the highest growth rate.

Second, joining the hot pot brand, for people who have no experience in the catering industry and no base material technology, the purpose of the hot pot restaurant is to create a sustainable and profitable hot pot restaurant, which has two core points, one is the taste and taste of the hot pot, and the other is the operation and management of the hot pot restaurant, but among the more than 800 franchise partners of Chaotianmen hot pot, most of them have no relevant experience.

Hot pot, now most families have hot pot, and ordinary hot pot restaurants are quite risky.

If you want to open a hot pot restaurant with a unique style, the prospect of opening a unique hot pot restaurant should be very good, because people nowadays like a special taste, no matter what kind of food it is.

The prospect of hot pot restaurants is very good, there are many types, and there are many people who like to eat hot pot, and the current market is more hot pot in Sichuan and Chongqing, which has its presence all over the country and even in the world, so there are many people who choose to invest in hot pot.

Hot pot restaurants are basically in the form of joining, but remember to do a good job of inspection when choosing, from the company's qualifications, because the more franchise stores are developed, the taste of the product, the quality of the service, the taste of the dishes, and the accuracy of management to a higher level, after choosing to join, it can be more worry-free and more assured to operate, which greatly reduces the risk of investment.

Choosing to join is actually to get effective protection for your investment, but there are all franchise stores on the market, so you should pay special attention to the taste of hot pot and follow-up support.

Panorama of the industrial chain of the hot pot industry: the industrial chain is relatively short

The hot pot industry chain is divided into upstream, middle and downstream, and the upstream is mainly the food material end, which is dominated by agricultural and animal husbandry enterprises or food ingredient merchants; The midstream mainly includes hot pot bases and seasonings, as well as hot pot products and quick-frozen products that need to be processed; The downstream is mainly hot pot restaurants and other operation support enterprises.

The hot pot industry chain involves a number of industries and enterprises, and the upstream hot pot ingredients include Xian Meilai, Horqin, He Shenghe, and Ronghui; Midstream hot pot base and dipping sauce enterprises include Tianwei Food, Yihai International, Anjing Food, Haixin Food, etc.; Downstream hot pot companies include Haidilao, Xiabu Xiabu, Elimination, Mo Xiaoxian, etc.

Regional heat map of the industrial chain of the hot pot industry: enterprises are concentrated in the Sichuan-Chongqing region

From the perspective of geographical distribution, China's hot pot industry enterprises are concentrated in Sichuan and Chongqing. From the perspective of representative enterprises, the representative enterprises of Chinese hot pot are also concentrated in the Sichuan-Chongqing region, and the industrial chain is relatively complete. Upstream food ingredients ** merchants have Herong Hui; Midstream hot pot base and dipping sauce enterprises include Tianwei Food and Red Jiujiu; Downstream hot pot enterprises include Haidilao, Xiaolongkan and so on.

According to the region, technology and taste of hot pot, China's hot pot industry can be divided into Sichuan-Chongqing hot pot, northern hot pot, Cantonese hot pot, Taiwanese hot pot, Yunnan-Guizhou hot pot and other hot pot sub-categories. Among them, Sichuan-Chongqing hot pot is the most popular among consumers. According to the survey data, some consumers prefer Sichuan-Chongqing hot pot.

The business development of representative enterprises in the hot pot industry

In terms of the business development of representative enterprises in China's hot pot industry, Haidilao, the industry leader, has shown strong competitive advantages in terms of business revenue, number of stores, customer unit price, and turnover rate. The business development of representative enterprises in China's hot pot industry is as follows:

The latest investment and financing trends of representative enterprises in the hot pot industry

Since 2020, the investment and financing trends of representative enterprises in the hot pot industry have mainly included acquiring companies to expand their business, investing in the construction of park bases, establishing subsidiaries, and impacting IPOs. The latest investment and financing trends of representative enterprises in the hot pot industry are as follows:

The above data refers to the Prospective Industry Research Institute"Analysis Report on Market Prospect and Investment Strategic Planning of China's Hot Pot Chain Industry".

Hello, Chaotianmen hot pot will answer for you (below, hand play original, experience talk, please do not copy and paste).

If a hot pot restaurant business wants to be prosperous, there must be two cores:

One is excellent high-quality taste, and the other is reasonable management.

If you carefully analyze and observe the well-run hot pot restaurants, you will find that they have one thing in common, that is, there is a boss who can operate and manage, so what if you don't have it, or lack relevant business experience? You can refer to:

1. Strictly implement the brand's business plan

One of the important significance of joining the brand is that the mature experience of the brand (big brand) can be directly used to operate, a time-honored brand, many years of operation experience is not comparable to a small brand, so it also seems that it is quite critical when choosing a brand.

2. Continuous learning in the process of implementation

The hot pot market is constantly changing and developing, as a manager or boss, you need to have a continuous learning mentality, learn skills in daily operations, such as purchase, arrival, customer retention, old customer building, etc., and gradually accumulate your own hot pot restaurant operation experience.

It is worth noting thatSome people will say that it is better to do it yourself than to join, this is a wrong statement (layman), of course, if you have enough confidence in your own base material, you are also experienced, understand the management of management, then it is of course feasible to do it yourself, but if there is nothing, in this case you go to make a new hot pot restaurant, the outcome is conceivable, do not think of the business as simple, a good brand is to be able to provide high-quality base materials at the same time, but also to give yourself mature management knowledgeThis is an intangible wealth.

Above, original, peers please do not copy and paste (otherwise report), such as satisfied, hope, thank you.

In fact, doing business is still man-made, and the hot pot business naturally has good and lost money, so the key is the experience and business model of the operator.

Pork bones with potatoes.

Many hot pot restaurants will place potato pork bones in the bottom of the pot to increase the umami of the bottom of the pot. However, some unscrupulous merchants will mix pork bones in potatoes to reduce the number of potatoes and increase their profits. In this way, consumers will find that the number of potatoes is very small, while the number of pork bones is high, resulting in a poor consumer experience.

Less material. Hot pot restaurants often put fewer ingredients when serving, such as mushrooms, duck blood, vermicelli, etc., in order to reduce costs and increase their profits. However, not only does doing so reduce consumer satisfaction, it can also lead to food waste.

Markup routines. There are some unscrupulous merchants who will increase the price through various means, such as smearing the ** on the menu, and then adding a higher ** on the top; Or increase the number of dishes without the consumer's attention, so that the consumer's bill amount increases significantly.

Less seasoning. Seasoning is a very important part of hot pot, and for consumers, the taste of hot pot mainly depends on the quality and quantity of the seasoning. However, some unscrupulous merchants will add some cheap ingredients to the seasoning, or reduce the amount of seasoning, in order to increase their profits.

Deliberately increase the time limit.

Some unscrupulous merchants will deliberately increase time limits when serving, such as starting to clean up the table before the consumer is full, or urging consumers to leave when it is almost over. As a result, the consumer's dining experience will be greatly affected, and the merchant will lose some loyal customers as a result.

1. The market is big enough, and hot pot has become the top catering category of Internet celebrities, which can be accepted by all agesThe lively dining style is what most people like, and it is perfect for parties, potlucks, and more.

Second, the threshold is relatively low, and the chef has too much influence on the taste compared to the traditional cateringOnce the chef is unstable, the taste changes greatly, while hot pot does not have this problem.

Third, compared with other traditional catering, hot pot is a category that is relatively easy to standardize and operate, how to adjust the taste, how to put the dishes, you only need to operate in accordance with the standardization, and the replicability is strong.

Fourth, celebrities basically do not participate in the operation, saving trouble, and generally celebrities are in the form of joining the first pot shopAttracting fans to the store by yourself has some natural advantages of opening a store.

Note that the success of other people's **pot shops, but it does not mean that your own **pot shops can also be successful, it is precisely because the **pot shops are relatively simple, so the current hot pot market competition is very fierce, and there are many hot pot restaurants, if you are a novice yourself, don't do it blindly.

1. College students.

With the advancement of the university's enrollment expansion policy, the number of college students is increasing. At the same time, the number of college students entering the catering startup market is also increasing. College students have strong learning ability and high self-awareness, which is very suitable for ** pot shops.

2. Entrepreneurial couples.

Now there are more and more people starting a business in the husband and wife file, and the first pot shop is too busy to manage alone, and the husband and wife business can achieve coordination and mutual assistance between each other, and it is natural to easily operate the franchise store well, which is why many stores are husband and wife.