How to operate a hot pot restaurant in the off season? Marketing plan for hot pot off season

Immediately change the type of business, and it is the same as other restaurants However, there is no absolute off-season now, as long as you have delicious food, there are many people who eat hot pot in summer

A graduate of Nankai University in Tianjin started his own business, opened a shop when the hot pot was not booming, and also encountered a bad business in the off-season

I've been to the Imperial Fragrance Garden in Linyi.

They have a very good business strategy!

There is no off-season for them!

Because they are in the summer, the temperature of the air conditioner is turned on very low!

There are a lot of people who go to eat, and it is full in the summer!

Business is super hot!

Actually, I like to eat hot pot in the summer!

But it also depends on how much the locals love hot pot!

1.Development of new varieties suitable for the summer diet.

Now hot pot restaurants have begun to launch ice cream hot pot, light hot pot, etc., so that customers have a more diverse consumption choice. At the same time, the newly launched hot pot types can also create new marketing and selling points for restaurants, attracting a wider range of consumer groups to come to the store.

2.Bootstrap consumption.

The formation of the off-season has a certain relationship with people's consumption concepts, and if it can guide or even change people's consumption concepts, it can increase sales.

3.Introducing fresh juices and fruit platters for summer.

Summer is the season of melons and fruits, and a series of fresh juices and fruit platters have been introduced, and even fruits can even be considered to be boiled into hot pot, thus changing consumers' inherent dietary concepts of eating hot pot.

The marketing plan for the hot pot off-season is as follows:

1. Increase the by-product line, hot pot and other products; Products that need to be added and improved, lobster, cold dishes, cold noodles, cold noodles, mung bean porridge, frozen draft beer, etc.

2. Carry out product innovation, completely change the customer's inherent perception of the store, eat hot pot cold, hot day, hot pot eat cold.

3. All soft decoration advertisements have been replaced to promote the concept and culture of eating cold skewers, and all tables are also pasted with the concept of cold skewers and the main promotion activities of waiters. Digging Tongfeng.

4. Pull two banners to hang in a conspicuous position, cool summer, cold skewers, and free drinking of designated beer.

5. On the left side of the door, cold skewers are displayed to arouse the appetite of customers.

6. Interactive activities of Moments members and customers, relying on old customers to bring new customers, word-of-mouth effect.

7. In dense places, distribute leaflets for store promotion.